Mainstream media is now only part of expanded media’s ecosystem . There’s a new layer of influencers. Social media allows us to access the masses, to connect and engage directly with our ‘constituents’.
Social media skill sets enable us to tell our stories in new ways . We can shape conversations, grow communities, create and moderate discussions and deliver a better customer experience.
Explosion of new apps and tools driving innovation on how media is consumed, created, distributed, shared and enjoyed.
One definition: It’s an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio…. What’s social media?