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Userdriven Innovation in the age of social
 

Userdriven Innovation in the age of social

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PlanB customer event april 2010 - focusing on innovation with and for users

PlanB customer event april 2010 - focusing on innovation with and for users

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    Userdriven Innovation in the age of social Userdriven Innovation in the age of social Presentation Transcript

    • Userdriven innovation in the age of social Trine-Maria Kristensen Adviser, Socialsquare www.socialsquare.dk
    • Trine-Maria Kristensen: - Master in Sociology and PR - Marketing & Communication - Blogging since 2004 - Author of “Weblogs”, Børsens Forlag, 2007
    • Socialsquare make participation happen! Thilde Vesterby Andreas Magnus Trine-Maria Thomas Andreas Martin Sønderlev Henrik Esben Thilde Jeppe Johannsen Christensson Kristensen Madsen-mygdal Lloyd Christensen Moltke Trier Westerby Kabell
    • worldview before INTERNAL EXTERNAL
    • worldview now PARTICIPATION process tools communication EXTERNAL INTERNAL business EXTERNAL market
    • PEOPLE PROCESS PLATFORM 7 7
    • What is innovation?
    • Innovation ”ideas applied successfully in practice” ”Process by which an idea or invention is translated into a good or service for which people will pay.”
    • What is userdriven innovation?
    • Userdriven innovation Innovation that happens with customers, partners, citizens, vendors, stakeholders involved Userdriven innovation = decidedly involving customers 70% of innovation comes from customers, users and stakeholders…
    • Markets are conversations
    • Userdriven innovation happens when users help us find a new idea, a concept and get it to market…
    • Userdriven new ideas
    • 10.000+ ideas +200 implementet – 45.000 registered users - 2 employees
    • So how do we motivate users to share their new ideas ?
    • traditional… Letter-box E-mail-adress Availability
    • Motivation Trust Longterm relations Feedback Acknowledgement
    • Userdriven concepts
    • traditional… Workshops Focus-groups Labs
    • 28
    • Motivation The greater good I can fix this Personal benefits Listen & engage
    • Userdriven marketing
    • traditional… Word of mouth Ambassador programs Member get member
    • 34
    • Chevy – Tahoe – customermade video
    • 36
    • Search and usergenerated marketing •  25% of search for 20 biggest brands lead to sites with usergenerated content •  34% of all bloggers writes about service and products •  78% trust recommandations from friends •  14 % trust commercials Source: socialnomics.com presentation: ”Social Media Revolution”
    • Source: forrester.com/groundswell Blog + book: Groundswell af Josh Bernoff & Charlene Li Some people are motivated by creating Some people will talk about your product Some people will join your cause
    • Motivation Be open Make it shareable Promote critics Enable comments
    • To sum it up…
    • Userdriven innovation is motivated by your own… Network Sharing Presence Identity Conversations Trust Collaboration
    • SOCIALSQUARE Questions? Trine-Maria Kristensen trinemaria@socialsquare.dk 27 29 17 04 Website = www.socialsquare.dk Linkedin = dk.linkedin.com/in/trinemaria Facebook = facebook.com/trinemaria Blog = www.hovedetpaabloggen.dk