TRINE-MARIA KRISTENSEN CAND.SCIENT.SOC (PR) NORDEA, DECEMBER 17th 2007 Project management and Web 2.0 the cultural shift o...
<ul><li>Trine-Maria Kristensen : </li></ul><ul><li>Cand.scient.soc (PR) </li></ul><ul><li>Background in Marketing and Comm...
<ul><li>Social Square : </li></ul><ul><li>- February 2005, founding customer Arla Foods </li></ul><ul><li>- 400 % growth i...
SOCIAL SQUARE SERVICE Direction &  Strategy Developing & Building websites  with participation Implementation &  Education
<ul><li>Why is web 2.0 relevant? </li></ul>
CHANGE ORGANIZATIONS ARE CHANGING FOCUS Industrialism > Production  > Similarity > Uniformity > Static> Reduction af compl...
Organizations as they were INTERNAL EXTERNAL
Organizations in the future? INTERNAL EXTERNAL the social website the social intranet the social process the social organi...
 
The first 10 years with the internet?
The next 10 years with the internet?
MODELS FOR COMMUNICATION Education You teach consumers Manipulation You influence recipients Dialogue You have a mutual re...
 
<ul><li>Web 2.0 = tools for   participation, co-creation and sharing </li></ul>
Weblogs
 
 
Video-sharing
 
 
Photo-sharing
 
 
 
Link-sharing
 
Social networking
 
 
News-sharing
 
Collective Intelligence
 
 
Wikis
Normal websites  has traditional linear logic Senders Webmaster Website Recipients
Wikis has a proces oriented logic Senders, webmasters and recipients - together
 
 
Knowledge-sharing
 
Participation is popular <ul><li>120 mio. weblogs </li></ul><ul><li>185 mio. profiles on MySpace </li></ul><ul><li>200.000...
<ul><li>Why is it relevant in project management? </li></ul>
Agility & speed
 
Findability?
 
Who is who?
 
 
Who is sharing knowledge?
 
<ul><li>Your obstacles in project managing? </li></ul>
Questions? Social Square Baggesensgade 4C, 1. DK - 2200 Copenhagen www.socialsquare.dk Trine-Maria Kristensen [email_addre...
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Social software and project management

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A presentation that Trine-Maria did on a workshop in Nordea, monday 17th of december 2007.

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  • Social software and project management

    1. 1. TRINE-MARIA KRISTENSEN CAND.SCIENT.SOC (PR) NORDEA, DECEMBER 17th 2007 Project management and Web 2.0 the cultural shift of organizations, social design and methods...
    2. 2. <ul><li>Trine-Maria Kristensen : </li></ul><ul><li>Cand.scient.soc (PR) </li></ul><ul><li>Background in Marketing and Communications </li></ul><ul><li>5 years in Market Research </li></ul><ul><li>Author of “Weblogs” on Børsens Forlag, 2007 </li></ul>
    3. 3. <ul><li>Social Square : </li></ul><ul><li>- February 2005, founding customer Arla Foods </li></ul><ul><li>- 400 % growth in 2007 </li></ul><ul><li>Helping organizations understand Web 2.0 </li></ul><ul><li>Designing strategies and web solutions for participation </li></ul>
    4. 4. SOCIAL SQUARE SERVICE Direction & Strategy Developing & Building websites with participation Implementation & Education
    5. 5. <ul><li>Why is web 2.0 relevant? </li></ul>
    6. 6. CHANGE ORGANIZATIONS ARE CHANGING FOCUS Industrialism > Production > Similarity > Uniformity > Static> Reduction af complexity > Specialization > Control > Organization chart > Professional > Mass Media > Messages > Influence > Target > < Knowledge economy < Innovation < Diversity < Tailored < Dynamic < Navigating complexity < Interdisciplinary < Autonomy < Informal network < Amateur < Niche Media < Dialogue < Relations < Process
    7. 7. Organizations as they were INTERNAL EXTERNAL
    8. 8. Organizations in the future? INTERNAL EXTERNAL the social website the social intranet the social process the social organization
    9. 10. The first 10 years with the internet?
    10. 11. The next 10 years with the internet?
    11. 12. MODELS FOR COMMUNICATION Education You teach consumers Manipulation You influence recipients Dialogue You have a mutual relation with participants
    12. 14. <ul><li>Web 2.0 = tools for participation, co-creation and sharing </li></ul>
    13. 15. Weblogs
    14. 18. Video-sharing
    15. 21. Photo-sharing
    16. 25. Link-sharing
    17. 27. Social networking
    18. 30. News-sharing
    19. 32. Collective Intelligence
    20. 35. Wikis
    21. 36. Normal websites has traditional linear logic Senders Webmaster Website Recipients
    22. 37. Wikis has a proces oriented logic Senders, webmasters and recipients - together
    23. 40. Knowledge-sharing
    24. 42. Participation is popular <ul><li>120 mio. weblogs </li></ul><ul><li>185 mio. profiles on MySpace </li></ul><ul><li>200.000 Danes on FaceBook </li></ul><ul><li>600.000 Arto-profiles </li></ul><ul><li>14 mio. professionals on LinkedIn </li></ul><ul><li>7 mio. articles in Wikipedia in 250 languages </li></ul><ul><li>3.000 Danish weblogs in January 2006 </li></ul><ul><li>85.000 Danish weblogs in December 2007 </li></ul>
    25. 43. <ul><li>Why is it relevant in project management? </li></ul>
    26. 44. Agility & speed
    27. 46. Findability?
    28. 48. Who is who?
    29. 51. Who is sharing knowledge?
    30. 53. <ul><li>Your obstacles in project managing? </li></ul>
    31. 54. Questions? Social Square Baggesensgade 4C, 1. DK - 2200 Copenhagen www.socialsquare.dk Trine-Maria Kristensen [email_address] + 45 27 29 17 04 Want to connect with me on LinkedIn? http://www.linkedin.com/in/trinemaria

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