Building Your Business With Email Marketing

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  • 1. Build Your Business with Email Marketing Facilitated by Trina Links-Gowe 250.488.0828 www.trinalynnb.com 1Wednesday, November 30, 2011
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  • 16. Sources: 1.! Flowtown, 2010: http://www.flowtown.com/blog/the‐value‐of‐an‐existing‐customer 2.! Bain and Company 16Wednesday, November 30, 2011
  • 17. Source: Pew Internet an American Life Project; May, 2010: http://www.pewinternet.org/Trend‐Data/Online‐ Activites‐Total.aspx 17Wednesday, November 30, 2011
  • 18. Source: Direct Marketing Association, 2009: http://directmag.com/magilla/1020‐e‐mail‐roi‐still‐slipping/ 18Wednesday, November 30, 2011
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  • 65. In Summary.... 65Wednesday, November 30, 2011
  • 66. Integrate: Build a Marketing Strategy... Email Website/ Facebook/ Blog Twitter In-store customer experience ...not a Social Media Strategy Essencia Day Spa http://youtu.be/Ii_arQmEsI4 Boloco http://youtu.be/S-H-p5dA5N4 66Wednesday, November 30, 2011
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  • 69. Communication Recipes: Vary to taste Think of your communications mix like cooking... Different recipes may call for the same ingredients, but it’s the amount and way each ingredient is used that changes depending on what is being baked. Sample Communication Recipes included in follow-up email 69Wednesday, November 30, 2011
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  • 71. Questions? Trina Links-Gowe 250.488.0828 emarketing@trinalynnb.com www.trinalynnb.com www.facebook.com/trinalynnbphotographyandemarketing 71Wednesday, November 30, 2011
  • 72. Inspire! http://youtu.be/B7r7YY_EO0A 72Wednesday, November 30, 2011