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Trimax Manly Chamber  - Increasing Brand Awareness - Ranking -Traffic
 

Trimax Manly Chamber - Increasing Brand Awareness - Ranking -Traffic

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About Trimax Solutions: ...

About Trimax Solutions:

Trimax Solutions - Website Designs, Internet Marketing, Social Media and SEO Sydney Northern Beaches

2 Main Goals:

1. Increasing Sales
-Internet Marketing to increase online presence
-Website(s)
-Social Media
-SEO
-Advertising

2. Reducing Costs
-Automation (reduce manual work and duplication of work)
-Often employees are the major expense for most companies
-Integration
-Often a lack of processes and duplication of work and tasks make day to day business inefficient

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    Trimax Manly Chamber  - Increasing Brand Awareness - Ranking -Traffic Trimax Manly Chamber - Increasing Brand Awareness - Ranking -Traffic Presentation Transcript

    • Your ONE STOP I.T. & INTERNET MARKETING SHOPwww.trimaxsolutions.com
    • About Trimax Solutions 6+ years of websites and internet marketing as well as automation andintegration 100+ clientsMax Dagenais (Computer Science / Commerce degree) 20 years of corporate application development specialising in automation andintegration 6+ years specialising on websites and internet marketingIn House Expertise Website, e-Commerce design and development Internet Marketing and Social Media SEO Branding / Graphic Designwww.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • Trimax Solutions - 2 main GoalsIncreasing Sales Internet Marketing to increase online presence Website(s) Social Media SEO AdvertisingReducing Costs Automation (reduce manual work and duplication of work) Often employees are the major expense for most companies Integration Often a lack of processes and duplication of work and tasks make day to daybusiness inefficientwww.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • How to increase your Google Rankings andBrand Awareness the EASY way!Now business owners can increase their companies Google rankings AND brandawareness simultaneously!By using a combination of the following strategies, companies can achieve thebest possible results in these challenging times for business:1. SEO strategies2. Web Site(s) / e-Commerce3. Content Generation4. Blogging5. Social Media (Facebook, Twitter, Linked In, YouTube, Pinterest, Instagram,Google+)6. Databases7. Video Strategies / Webinars8. Paid Advertising ( Adwords, Facebook Advertising, Linked In)www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • Combine and integrate the strategiesIt’s important to combine different strategies which will work together. The objective is to start small and build your Internet Marketing strategyaccording to priorities and then maintain it. It all starts with the appropriate keywords and good dynamic content asgood search engine optimisation (SEO) is very much content dependant. This is why generating good content on a regular basis is very important tomaintain and increase website rankings.www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • Techniques to Increase Ranking - Overviewwww.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • Techniques to Increase Ranking Starts with Keywords for Products and Services Add SEO ON Page – On every page of the website Off Site – On external sites such as social media sites and other sites Blogging Social Media Facebook/Twitter Linked In Google+ YouTube Pinterest Google Adwords Campaigns Facebook Advertising Linked In Advertisingwww.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • Ranking - Organic (Free)Organic (Free) - below 1-3 Adwords in Google Websites and SEO / Blogging / Social Media – VERY competitivewww.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • Ranking – Google Paid advertisingGoogle Adwords (can be expensive due to competition) Pay-per-click (PPC)www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • Ranking – Social Media Paid advertisingSocial Media Advertising (Good value for money) Facebook Ads Promote Linked In Business to Business AdsYou need to trial different options at different times with your products /services to find out what works the best.www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • Steps and Techniques RecommendedBy using a combination of the following strategies, companies canachieve the best possible results in these challenging times for business:1. SEO strategies2. Website(s) / e-Commerce3. Content Generation4. Blogging5. Social Media (Facebook, Twitter, Linked In, YouTube, Google+)Pinterest, Instagram)6. Databases / Newsletters7. Video Strategies8. Paid Advertising ( Adwords, Facebook Advertising, Linked In)www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • 1. Search Engine Optimisation (SEO)We compare SEO with losing weight and dieting!Why?Because unfortunately there are no magic pills! It’s a combination of actions and tools which must be implemented andthen be maintained otherwise your ranking will drop SEO used to be quite technical and provided by web designers/developers,but not anymore. SEO and Google ranking is primarily now based on goodcontent since major changes in Google Ranking algorithm. Dynamiccontent is now key and can be generated by your Content Manager andMarketing staff.www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • 1. Keywords/Competitor Analysis Search Engine Optimisation (SEO) and Ranking starts with keywordswhich are generated based on the services or products offered. Keywords searches analysis (brand + Products/Service+Location) https://adwords.google.com www.googlekeywordtool.com (Newest Google Keyword Tool) Competitor analysis. Once a good understanding of the keywords and competitor analysis hasbeen generated, the best keywords strategy can be applied to the entiresite to improve the ranking and the progress is to be followed monthly. A monthly analysis can be generated to show how well the site isperforming at the keywords and competitor level.www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • 1. ON Page SEO analysis andrecommendations After the Keywords Strategy has been defined, as per the priorKeywords/Competitor Analysis, an On Page analysis should be done forevery page of the site to rank each individual page the best way possible: Title Descriptions Keywords Content Headers (H1, H2, H3) Internal links (name and description) Images (name and Alt description)www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • 1. ON Page SEO – Meta tags and content Meta Tags Title Description Keywords (Brand +) product + area eg: hair cut Manly Northern Beacheslife insurance Sydney Northern Beaches Headers (H1, H2, H3) must include keywords Content Keywords MUST appear in the content for maximum keywords effect Images Name and alt description are VERY important to increase rankingwww.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • 1. ON Page SEO - Meta tags and content Links Links name and description are VERY important to increase ranking for specifickeywords Use brand and keywords in links names and descriptions Eg: Contact Trimax instead of Contact Us About Trimax instead of About Us Menus Use brand and keywords in menu names Eg: Contact Trimax instead of Contact Us About Trimax instead of About Uswww.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • 2. Website / eCommerce Dynamic website with full Content Management System (CMS) to allowmaintenance of all content on any page as the site grows Websites must be mobile to display on tablets but more importantly themobile way on smart phones (vertical scrolling only) Have one product / service per page and have the meta tags and contentspecifically for that product/service Must allow opt-in or registration to build your database Meta Tag information is very important to include keywords Content must include keywords and match meta tags keywords to rank wellwww.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • 3. Content Generation - StepsCreate content once and generate and distribute as much output as possible (withoutduplicating the content)1. Create an Article about a product, service or information1. Add the article to your site (.pdf)2. Add a Blog post about the article1. a quick summary of the article and link to the article3. Publish/Post blog entry to social media sites1. Facebook2. Twitter3. Google +4. Linked In5. Pinterest4. Send the article as a newsletter to your website user databasewww.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • 3. Content Generation - Extra Info graphic (images) Add to PInterest Instagram Flicker Video / Presentation Youtube Vimeo Viddle Blip TV Audio (extract audio from video) iTunes Create pod cast Upload podcast siteswww.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • 4. Blogging (dynamic and content based) Bogging is a way to share all information such as successstories, testimonials, news, product or service information and more. Generate trust from the customer and keep them coming back to the site. Combat negative posts - ORM Only blog if you have good information to share. If you have nothing to blogabout, DON’T blog Keywords and content are very important in blog posts as blogs rank reallywell. DO NOT DUPLICATE content as Google will penalise you.www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • 4. Blog and Social Media Integration Blogging is one of the best ways to share information with customers as itranks really well with Google and integrates well with the Social MediaPlatforms. Write the information once and publish everywhere – time saving and efficient Link blog posts back to your website Integrating blog posts from your website to multiple social media sitesIncreases ranking and traffic every time you blog. Increases the chances to be found by users searching on that particular site.www.trimaxsolutions.com Website design Sydney Northern Beaches Social Media Sydney Northern Beaches
    • 5. Social Media (Content based)Why Should You Use Social Media? Lots of people on social media. If you don’t use social media you are losingout. Google likes recent dynamic content and therefore loves Facebook, Twitter,Google+, YouTube, Linked In, Pinterest and Instagram. Social media sites generate free content by allowing people to postcomments and information Great tool but needs to be monitored and moderated Use the right social media site(s) for your business and or product orserviceswww.trimaxsolutions.com Website design Sydney Northern Beaches Social Media Sydney Northern Beaches
    • 5. Social MediaDown side of Social Media? So much content / posts / information which can be overwhelming andsimply not enough time to digest it all. Information / Posts can be short lived as they can easily be lost withinall the other posts. Best not to mix personal and business on social media. Create businessaccounts/pages on each social media site for business use.www.trimaxsolutions.com Website design Sydney Northern Beaches Social Media Sydney Northern Beaches
    • 5. Social Media (Content based)Which Social Media Channels Should You Use and Why? Facebook Has over 845 Million users globally and over 10.7 Million users in Australia Most of your customers will be on Facebook – You need a strong presence here *** Soon to be 3rd search engine tool after YouTube and Google Twitter Not just for tweeting but can be used mainly for backlinks to the sites Lets you engage with your customers if needed (real time customer connections) Linked In The number one social media sites for B2B marketing Access to professional contacts, information and news A high % of jobs are found on Linked In But don’t just use Linked in to find a new job!www.trimaxsolutions.com Website design Sydney Northern Beaches Social Media Sydney Northern Beaches
    • 5. Social Media (Content based)Which Social Media Channels Should You Use and Why? Google+ Google’s competitor to Facebook – Owned by Google which means possible high ranking and traffic New Google+ Local replacing Google Places. Provides a standardised ranking system YouTube YouTube has 11 times more searches than Google Video is the future of Internet Marketing Information or training videos (slideshow / PowerPoint presentations) Also owned by Google which means possible high ranking and traffic Pinterest Pinterest is relatively new site based on the sharing of visual content 21% of customers have brought a product/ service after seeing it on the site Good conversion ratewww.trimaxsolutions.com Website design Sydney Northern Beaches Social Media Sydney Northern Beaches
    • 5. Social Media (Content based)How Can Social Media Benefit Your Business? Increases brand awareness (get more people to know and talk about you) Increases Ranking and SEO Increases traffic to your website Increases users database (clients and potential clients) Facebook Likes (database of users on Facebook) Linked In ConnectionsLeading to… Generating new clients (not coming from the website) Selling more products/ services to existing clients Creating new products/ services to sell to existing and new clients…Increase Leads and Saleswww.trimaxsolutions.com Website design Sydney Northern Beaches Social Media Sydney Northern Beaches
    • 5. Social Media (Content based)Trimax’s Social Media Recommendations For Your Company It is very important to have your business’ information on your website as well ason the different Social Media platforms to link back to your websites. We recommend having a presence on all these sites under a business account orpage: Remember Google+ and YouTube, as Google owns these and ranks their contentwell and will continue to do so. It is also important to brand and provide appropriate SEO on those sites as wellwhich will be similar to the websites (Social Media Optimisation – SMO)www.trimaxsolutions.com Website design Sydney Northern Beaches Social Media Sydney Northern Beaches
    • 6. User Database / Newsletters andCampaign Management It is important to build a user database which can be done both on yourbusiness website and social media sites. This will enable you to provide and share information with customersusing campaign management, newsletters, blogging and social mediaposts. It is very important to continuously inform and guide users with relevantinformation to continue building that trust. Again, it is content andinformation driven (unique dynamic content).www.trimaxsolutions.com Website design Sydney Northern Beaches Social Media Sydney Northern Beaches
    • 7. Videos Strategies Videos are the future of Internet Marketing Videos rank very well in search engines Videos are used for: Marketing products and services Provide information and guidance Capturing presentation Capturing on screen presentations Providing support to users and clients Internal Training and documentationwww.trimaxsolutions.com Website design Sydney Northern Beaches Social Media Sydney Northern Beaches
    • 8. Google Adwords Campaign / FacebookAds / Linked in Ads (paid advertising) Once the Keywords/Competitor Analysis and On Page SEO Analysis havebeen conducted, it is quick and easy to create different Google AdwordsCampaigns promoting products or services. Google Adwords enable you to find out how much money you spend per day,by key words and by campaign. You can turn the campaigns on and off as necessary. Linked in Ads and Facebook Ads and Facebook Promote are relatively newwhich means fewer advertisers competing and therefore good value formoney. Your ads and promotion have a better chance of being seen. They are both good value for money as compared with Google Adwords.www.trimaxsolutions.com Website design Sydney Northern Beaches Google Adwords Sydney Northern Beaches
    • 8. Google Adwords Campaign / FacebookAds / Linked in Ads (paid advertising) Facebook Ads are currently one of the most targeted advertisingopportunities allowing you to target by Interest, Sex (Male or Female) orLocation. Many people spend a lot of time on Facebook - lots of opportunities LinkedIn ads let you target specific job titles, job functions, industries orcompany size. They enable you to more narrowly target the people whobuy what you are selling. LinkedIn Ads are excellent for high-margin, niche B2B sales. Statistics are available to see how well each campaign is performing andcan be changed as per the results obtained.www.trimaxsolutions.com Website design Sydney Northern Beaches Google Adwords Sydney Northern Beaches
    • Extras – more strategieswww.trimaxsolutions.com Website design Sydney Northern Beaches Google Adwords Sydney Northern Beaches
    • 9. OFF SITE SEO – Articles Sharing andSocial Bookmaking Once the best possible SEO has been applied to the websites andblogging and Social Media has been integrated, different strategies arethen applied outside the website in order to increase the visibility of abrand by using existing content such as articles, newsletters, videos andimages. These articles, videos, newsletters and more are uploaded to many differentsites and linked back to your website. This generates backlinks which is a very important part of SEO. Googleranks backlinks very well.www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • 10. Articles Library – Campaign Articles, newsletters and any other documents can be added in an ArticlesLibrary on a website just like a Blog module for posts. An Articles Library is dynamic It ranks well Allows organising in categories which provides a better user experience.www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • 11. User Surveys Surveys can be very good to get feedback from current clients and alsofrom potential clients Allowing you to capture potential new client details and start interacting andcommunicating with themwww.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • 12. Data Entry Forms and Testimonials Data entry forms and testimonial forms can easily be added to the sites tocapture both client testimonials and any specifically required information.www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • ConclusionIncrease Brand Awareness and Ranking/Traffic All starts with Keywords Generation of good content Blogging good content Use of Social Media to publish and post outside the websites Links back to your website (backlinks) Paid advertising – Google Adwords, LinkedIn ads, Facebook ads andPromotion Monitor ranking and return on adverts (monthly)www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • Conclusion It’s therefore important to start with appropriate keywords for theproducts and services and to generate good content to provide goodinformation to current customers and potential new customers with theuse of SEO and Social Media to promote Brand Awareness, Ranking andtherefore Traffic. Following the steps specified above, with our guidance andimplementation, you would certainly increase the internet presence andranking for your business using the existing platform, while improving thelook and feel and building on the extra required functionality.www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • Questions ?www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • Thank You !www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches
    • Contact Trimax Solutions for more infoAt Trimax Solutions, we can get you started with social mediain creating the right strategy for your business to optimise theuse of social media.Our SEO product combined with our Social Media productare the perfect combination to get the best ranking/traffic aswell as brand awareness for your businessVisit us at www.trimaxsolutions.com and don’t hesitate tocontact us for a free no commitment consultation.www.trimaxsolutions.com Website design Sydney Northern Beaches SEO Sydney Northern Beaches