How to use screencasting software to increase reach and brand awareness

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(http://www.trimaxsolutions.com/Portals/TrimaxSolutions/PDF/Trimax-Solutions-How-to-use-Screencasting-software-to-increase-reach-and-brand-awareness.pdf)-Screencasting software, such as Snagit or Camtasia, easily allows creating videos by recording your computer screen, which is further enhanced by also recording your voice in the form of audio narration. You can then upload the video you have created, called a Screencast, to the internet, which can then be shared as a link or saved straight to your
computer as a video.

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How to use screencasting software to increase reach and brand awareness

  1. 1. www.trimaxsolutions.com Social Media PackagesHow to use Screencasting software to increase reach and brand awarenessHow to use Screencasting software toincrease reach and brand awarenessScreencasting software, such as Snagit or Camtasia,easily allows creating videos by recording yourcomputer screen, which is further enhanced by alsorecording your voice in the form of audio narration.You can then upload the video you have created,called a Screencast, to the internet, which can thenbe shared as a link or saved straight to yourcomputer as a video.Creating Video through Screencasting Softwares
  2. 2. How to use Screencasting software to increase reach and brand awarenessEngage Customers With Your BrandIn creating an onscreen presentation with a voiceover you can show customers what your brandand business is about to engage them with yourcompany and help create lasting relationships.You can do this by creating a PowerPoint with avoice over to convey your brand personality andplacing this on your “About Us” page, to engagepotential customers by providing a personalinsight into your company. The video can beuploaded to YouTube which can be sharedbetween users and create further links back toyour site to increase traffic, ranking and brandawareness.www.trimaxsolutions.com Social Media Packages How to use Screencasting software toincrease reach and brand awareness
  3. 3. How to use Screencasting software to increase reach and brand awarenessEasily Create Internal Training VideosCreating training videos with Screencasting software is agreat way to reduce the amount of time your businessspends training it’s staff. Once the videos have beencreated, they can be used time and time again, allowingthe trainer to focus their time on other areas. Screenrecording training videos are great for documentingprocesses and procedures as companies can createdetailed hands on instructions which are easy tounderstand and can be replayed dependant on the user’sneeds.www.trimaxsolutions.com Social Media Packages How to use Screencasting software toincrease reach and brand awareness
  4. 4. How to use Screencasting software to increase reach and brand awarenessCreate Support and Frequently Asked QuestionsUsing Screencast video for technical supportpurposes reduces the amount of emails and phonecalls from customers needing assistance. Videoscould be included to show how to use products andservices by using PowerPoint presentations withstep-by-step instructions and images, which can befurther explained in the voice over, for example. Ifyou offer a particular service, Screencasting is agreat way to walk customers through the processesthey need to follow also.www.trimaxsolutions.com Social Media Packages How to use Screencasting software toincrease reach and brand awareness
  5. 5. How to use Screencasting software to increase reach and brand awarenessPromote your Products and ServicesPromoting your products and services on yourwebsite through a Screencast can engagepotential customers, by providing visitors achance to find out more about what you areselling. Try to promote the benefits of yourproduct features and service functions toshow how they will be of use to customers inaiding their lifestyle. Through viewing yourScreencast, if customers think your product orservice will be useful to them, it will generatea higher amount of interest.www.trimaxsolutions.com Social Media Packages How to use Screencasting software toincrease reach and brand awareness
  6. 6. How to use Screencasting software to increase reach and brand awarenessHighlight Existing ContentScreencasting is a great way to highlight existingcontent to help drive traffic and really get yourmessage across to encourage deeper and moreengaging interaction through video format asopposed to just text alone. For example, you couldeasily convert existing company PowerPointpresentations, Word documents or PDFs intovideos by adding a voiceover with Screencastingand voice recording software to explain andhighlight areas of particular interest.www.trimaxsolutions.com Social Media Packages How to use Screencasting software toincrease reach and brand awareness

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