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Cost effective advertising and promoted posts on facebook
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Cost effective advertising and promoted posts on facebook

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(http://www.trimaxsolutions.com/Blog.aspx) - Facebook provide a cheaper alternative to Google Adwords, to effectively reach your target audience. Although Google Adwords has its own place in the......

(http://www.trimaxsolutions.com/Blog.aspx) - Facebook provide a cheaper alternative to Google Adwords, to effectively reach your target audience. Although Google Adwords has its own place in the market, Facebook can provide a quick fix at a low cost to boost your brand awareness, website traffic and leads.

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  • 1. www.trimaxsolutions.com Social Media MarketingSydney Northern Beaches 1 of 5Promoted posts and adverts on Facebook are very cost effectiveways to reach your target audience compared with the likes ofGoogle Adwords, who has its own place in the market ofcourse, but carry a larger price tag due to more competition. Ifyou are looking for a cheaper way to reach your audience andengage with potential customers and their connections,promoted posts and adverts on Facebook are the way forward.What’s more you can set a lifetime campaign budget (and adaily budget for Facebook ads) so that you aren’t hit with ahefty bill at the end of the campaign. This budget is dependenton the number of clicks your Facebook advert receives or thenumber of impressions you receive for promoted posts basedon the targeting of your advert. The higher the budget, thehigher the number of your target audience will be reached.Cost effective ways to reach target audienceCost effective advertising and promoted posts on FacebookCost effective advertising and promoted posts on Facebook
  • 2. 2 of 5www.trimaxsolutions.com Social Media MarketingSydney Northern BeachesCost effective advertising and promoted posts on FacebookCost effective advertising and promoted posts on FacebookFacebook adverts allow you to customising your advert so that it displays to Facebook users who are most likely to beinterested in the product or service your company is selling, to make it more appealing to the viewer. When your targetaudience view your ad they can be to either a page or event on Facebook or to an external website.Location You can target your advert by location and can make this as specific at targeted to a city and surrounding suburbsby specifying the radius from the city you would like to target. This is a great way to target customers able to reach yourcompany if your product or services are location dependant.Interests Facebook adverts can be targeted by users interests which is worked out from the information which has beenadded to their timeline’s from the pages they like and groups they are involved in.Connections Adverts can be targeted by connection, for example you can target users who are already connected to you onFacebook and have liked your page, are a member of your group or are attending an event you are hosting. You may chooseto only target users who you are not connected to increase the opportunity for new leads. You can also target friends ofconnection to increase the number of likes by targeting a user whose friend has already endorsed you by liking your pagemaking you appear more credible.Facebook Adverts
  • 3. www.trimaxsolutions.com3 of 5Social Media MarketingSydney Northern BeachesCost effective advertising and promoted posts on FacebookCost effective advertising and promoted posts on FacebookRelationship status This can be very useful to companies offering wedding services or dating services for example andadverts to be aimed at an audience who are more susceptible to their information. For example you can target users who areengaged, or listed as newly single for example.Education targeting lets companies target their audience based on where they went to school or university forexample or by the year they graduated. This could be very useful to companies looking to recruit a vacancy with agraduate in their geographical area.Birthdays Birthday targeting is also an option for Facebook ads to target customers by offering them special discounts orpromotions exclusively to people with an upcoming birthday to make the audience feel special.When entering the details to target your advert, Facebook gives an estimate of the number of people your advert willreach. Be careful to not target your advert too specifically as you will be limiting the number of people you will reach.However make sure to not make your targeting too broad as you want to reach an audience relevant to your advertwho may be interested in your product or service. You do not need to use all the options to target your advert; theonly compulsory targeting option is by country.Criteria to use in targeting Facebook advert
  • 4. www.trimaxsolutions.com4 of 5Social Media MarketingSydney Northern BeachesCost effective advertising and promoted posts on FacebookCost effective advertising and promoted posts on FacebookPromoted posts are displayed higher up in both mobile and desktop news feeds than normal posts, so there is ahigher chance that your audience will see them. As users are more likely to see the post, this increases the likelihoodof an action to be taken such as commenting on, liking or sharing the post with connections. When users interactwith your promoted post, this then appears in their friends news feed therefore increasing the reach of your messageeven further. The credibility of the post is increased when users see posts on their friend news feeds which can thenencourage sharing and therefore reach even further.The type of posts you promote can be status updates, offers, photos or videos which will be labelled “sponsored” sothat users know the post has been promoted. You can decide if you want to promote your post in the news feeds ofusers who like your page and their connections or users who have been selected through targeting such as bylocation and region.Although the costs of promoted posts varies, based on factors such as location and the amount of people you intendto reach, promoted posts are relatively cheap and certainly a lot cheaper than Google Adwords. As you are able tospecify your lifetime budget, and are only billed for the impressions on your post, (which can be less than yourspecified budget), this is again a cost effective way of reaching a larger audience without large costs.Learning about promoted posts on Facebook
  • 5. www.trimaxsolutions.com5 of 5Social Media MarketingSydney Northern BeachesCost effective advertising and promoted posts on FacebookCost effective advertising and promoted posts on FacebookPromoted pots are a quick and easy wayto extend the reach of your posts in yourtarget audiences’ news feeds. Bypromoting a post on Facebook you willincrease the amount of users who viewyour message, users who have liked yourpage and their Facebook friends, and inturn increase the amount of leads throughseeing this post and taking actionPromoting a Post on Facebook