MediaToday - 6/2009

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    MediaToday - 6/2009 - Presentation Transcript

    1. June, 2009 | Vol 12, # 06
    2. June, 2009 | Volume 12
      • Mobile uploads to YouTube jump since iPhone 3GS debut
      Complete a simple, one-time connection on our upload page to allow all your friends and followers to get a real-time stream of your uploads to YouTube, which can be essential in this age of citizen reporting and ubiquitous sharing iPhone 3GS  YouTube: 400% Increase Per Day The YouTube Blog The technology could easily be incorporated into today's silicon processing systems and it could be available in the next two years. Nanotube Memory: the Next Frontier Sugar on a Stick: Any Computer Anywhere
      • Theoretically capable of storing a trillion data bits in a one square inch chip
      • Storage life: one billion years
      Lucas Mearian Computerworld
      • Linux-based primary education system: one million students in 40 countries
      • Free open source OS, software and user’s work on portable USB stick
      • 1,700% increase in mobile uploads since January, 2009
      Sugar is the core component of a worldwide effort to provide every child with equal opportunity for a quality education. Available in 25 languages, Sugar’s Activities are used every school day by almost one-million children in more than forty countries. Sugar Labs
    3. Why: 1) New video-enabled phones 2) Faster uploads from mobiles 3) Social network sharing iPhone 3GS  YouTube: 400% Increase Per Day The YouTube Blog June, 2009 | Volume 12 In the last six months, we've seen uploads from mobile phones to YouTube jump 1700%; just since last Friday, when the iPhone 3GS came out, uploads increased by 400% a day. http://www.youtube.com/blog?entry=kbaLH7fmm-g http://www.youtube.com/mobile It takes just a minute to connect your YouTube account to your Facebook, Twitter and Google Reader accounts. Complete a simple, one-time connection on our upload page to allow all your friends and followers to get a real-time stream of your uploads to YouTube, which can be essential in this age of citizen reporting and ubiquitous sharing. The YouTube Blog http://www.wired.com/gadgetlab/2009/06/3gs-youtube/
      • Theoretically capable of storing a trillion data bits in a one square inch chip
      Nanotube Memory: the Next Frontier Lucas Mearian Computerworld June, 2009 | Volume 12
      • Storage life: one billion years
      http://www.youtube.com/watch?v=2ztBLwUmF6A&fmt=18
      • Could be on the market in two years
      http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=storage&articleId=9134121&taxonomyId=19&intsrc=kc_top http://www.physics.berkeley.edu/research/zettl/highlights.html The scientists at the U.S. Department of Energy's Lawrence Berkeley National Laboratory and the University of California said the new technology can potentially pack thousands of times more data into one square inch of space than today's chips. The technology could easily be incorporated into today's silicon processing systems and it could be available in the next two years, a lead researcher said.
      • Linux-based primary education system: one million students in 40 countries
      Sugar on a Stick: Any Computer Anywhere Sugar is the core component of a worldwide effort to provide every child with equal opportunity for a quality education. Available in 25 languages, Sugar’s Activities are used every school day by almost one-million children in more than forty countries. Sugar Labs June, 2009 | Volume 12
      • Free open source OS, software and user’s work on portable USB stick
      http://www.sugarlabs.org/ http://www.sugarlabs.org/index.php?template=gallery&page=media_01 Sugar on a Stick provides a coherent and consistent computing experience. Learners can benefit from the increased household ownership of computers; by bringing Sugar on a Stick home, every student has a consistent, comparable computing environment that parents can share in as well.
    4. Short Takes The perfect length of an Internet video ad (viral) is 40 seconds with a maximum of two viewings while <20 = missed and >200 = annoyed Advertisers hoping to hook viewers on the Internet should create ads that contain 40 seconds of video, and make sure Web surfers are exposed to the ad twice. No more, no less. June, 2009 | Volume 12 Has Twitter become the new CNN—the emerging authoritative and immediate—news / information service for the interactive generation? News media can’t keep pace with the new world of media consumption and the insatiable appetite for information—especially when it has yet to understand the true promise and opportunity that Social Media represents. This isn’t about adapting an existing model to new, popular broadcast channels. It’s about expanding and forcing a fundamental renaissance within the news machine itself—transforming and creating how these media giants can monetize new streams and platforms . Cost to advertise during The Simpsons? Fox TV CPM=$20-40k while Hulu CPM=$60k – Homer says “well, duh….” Online viewers have to actively seek out the program they want to watch, so advertisers end up with a guaranteed audience for their commercial every time someone clicks play on Hulu or TV.com. Online programs also have an average of 37 seconds of commercials during an episode, while prime-time TV averages nine minutes of ads. http://www.contentinople.com/author.asp?section_id=603&doc_id=177205 http://www.techcrunch.com/2009/06/17/is-twitter-the-cnn-of-the-new-media-generation/ http://www.pcworld.com/article/167344/the_simpsons_worth_more_on_hulu_than_fox.html
    5. Committed to developing media-rich, interactive publishing platforms dedicated to the premise of multi-cultural education: accessible, economical, and serving the unique needs of the user in an ever-changing world. Dr. Harry Sova has worked 35-years in the mass media field, authored several educational resources and designed an automated music video complex for an Orlando-based theme park. He holds a Bachelors of Arts degree in Speech, the Masters of Arts degree in Radio-Television-Film, and the Ph.D. in Mass Communication. Lee Graham has worked in many various roles in the eLearning field over the five years, specializing in design and development of eLearning solutions. He has worked with clients such as Tyco Electronics, Discovery Education, National Institute of Health, United Technologies Corporation and the Abraxas Corporation. He holds a Bachelors of Science degree in Communication. iPG : an interactive textbook for producers of news, information, and entertainment. Cloud-served, crowd-sourced, multi-media training for the global education, and business marketplace. A new resource for interactive communication in a quickly changing world…. … .Now in development http://trimagination.com/mediatoday http://creativecommons.org/licenses/by-nc-nd/3.0/us/

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