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  • 1. Introduction to the Practice Facilitating Business Growth and Renewal through Commercialization of New Products
  • 2. The Practice The trilogy:  Markets  Technologies  Business development Facilitating business growth through commercialization of new products Medical/Life Science focus:  Medical and surgical devices  Clinical diagnostics  Laboratory automation  Drug discovery and development 2
  • 3. History Founded in 1989 by Joseph Kalinowski More than 50 clients, large and small, and engagements dealing with:  Opportunity assessment  Business strategy and planning  Market research and competitive analysis  Partnering and business alliances  Technology assessment and product evaluation  Product concepts and specifications  Writing and publishing 3
  • 4. Markets Medical and surgical devices Clinical diagnostics & monitoring Medical informatics & imaging Healthcare & pharmaceuticals Laboratory automation Analytical instrumentation Industrial markets 4
  • 5. Capabilities Strategic business planning and enterprise growth mechanisms New-product conceptualization, commercialization and marketing Assessment of the therapeutic and diagnostic potential of novel science Business planning and opportunity discovery Business development and partnering Leadership and team building Design of efficient and effective development strategies for early stage biomedical products Corporate capitalization, development and governance Identification of future trends in the life sciences and relevant technologies 5
  • 6. The Trilogy Partnering Advantage StrategicTechnology Acumen Business Development Clinical Superior Domain Expertise Project Execution Knowledge
  • 7. Clients Clients include major suppliers, development-stage firms, investors and service providers Major-supplier clients include: 7
  • 8. Prior Engagements Information on prior engagements available upon request, e.g.:  Clinical chemistry systems  Point-of-care testing and monitoring  Implants  Microfluidics (lab-on-a-chip, DNA & protein microarrays)  Laboratory automation and robotics  Biochemical sensors  Biopharmaceutical production  Tissue engineering  Medical & laboratory imaging and endoscopy  Catheters & infusion sets 8
  • 9. Founder’s Biosketch General Electric Battelle Institute Ciba Corning (now Bayer Diagnostics) Ohmeda Betagen Genzyme Trilogy Associates 9
  • 10. Contacts U.S. Mail Trilogy Associates 4068 Fearrington Post Pittsboro, NC 27312 USA Telephone Voice: 919.533.6285 Fax: 888.251.5848 Email jk@trilogyassociates.com Internet http://www.trilogyassociates.com/ 10