Analytics - Tracking people and not just numbers by Nitin Chowdhary

TRIGGR: Analytics – Tracking people not just numbers
Nitin Chowdhary
Tyroo Media Pvt. Ltd.

Key Themes
Website Structure Re-visited
Google Analytics
Tools
Advanced Techniques
4/9/2011
Analytics - Tracking people not just numbers
2

Website Structure Re-visited
4/9/2011
3
Home Page
Landing Page #1
Landing Page #2
Landing Page #M
…
Content Page #1
Content Page #2
Content Page #3
Content Page #N
…
Conversion Page #1
Conversion Page #2
Conversion Page #O
…
Traffic

Google Analytics Re-visited
4/9/2011
4

Google Analytics Re-visited …
4/9/2011
5

Tools
Search v/s Display
Search –
SEO v/s SEM
Google v/s Others
Display –
Horizontal Websites
Long tail Websites
Ad Networks
4/9/2011
6

Advanced Techniques
Video advertising/rich media widgets –
Increased engagement/interaction
Understanding complexity in rich media metrics
Moving parts of re-targeting –
Understanding viewer behavior: 4-6 views/visits en-route to conversion
Identifying viewers and finding them again!!
Common issues in re-targeting and heuristic techniques around them
4/9/2011
7

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Analytics - Tracking people and not just numbers by Nitin Chowdhary Presentation Transcript