658 Presentation

465 views

Published on

Published in: Economy & Finance, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
465
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

658 Presentation

  1. 1. Our Client: AdvantageCS.Com Who they are: Local software company Business goal: Providing leading premium in-house fulfillment software for medium to large publishers Online strategy: Provide information for potential customers
  2. 2. Business Context Local Software company - software suite for publishers Medium to large size clients High price product; at least 6 months to finalize a purchase Our project focus: public website Minimum resources devoted to website
  3. 3. Credibility Evaluation SPIDER CHART Branding 100 75 50 25 Content 0 Functionality Usability
  4. 4. Branding: Evaluation Weakest point Not visually engaging - Bad for a software company It is a market leader, but you can’t see it from the website “I don’t know their reputation, but their company is the ‘proven leader’ blah, blah, blah” (From User Testing) Did poorly on surface credibility in our heuristics
  5. 5. Branding: Recommendation *** Use website for branding *** Highlight company achievements and market leadership Add graphics & flash Show staff bios & photos Invest on a really good homepage
  6. 6. Branding: Recommendation-Design Homepage Blueprint Secure Login Brief description of About Us the company High-Quality Navigation Emphasizing on Products Global success stories Services Photos or Brief description of products and Clients Services Flash (Use upbeat Contact Us Meet our staff wording) Some of Our Clients Thumbnail images of clients Advantage Computing Systems 3850 Ranchero Drive Tel: 734.327.3651 Contact Us Inc. Ann Arbor, Michigan 4810 USA Fax:734.327.3620
  7. 7. Content: Evaluation Too much technical jargon Dry, unenthusiastic text Arbitrary decision on what is public and what is internal “I really think it is something here, but I can’t find it. Well, forget about it.” (From User Testing)
  8. 8. Content: Evidence
  9. 9. Content: Evidence
  10. 10. Content: Recommendation Work on providing engaging narrative Add emphasis with text size, color, placement… Move staff bio from internal to public website: adds credibility Leverage web page real estate to add content Shorten long pages with expandable links
  11. 11. Functionality: Analysis Not crucial to public (branding) website Minimum design of functions enough for business goal
  12. 12. Usability Organization Labeling Navigation
  13. 13. Organization: Evaluation Company About Strategic Company Mission Staff Environment Affiliations Advantage Direction History Statement System Module Software Pricing/Sizing Software Packages Overview Descriptions Demonstrations Information Services Data Maintenance Web Network Implementation Migration Upgrades Consultation Conversion /Support Development Configuration Clients Professional Controlled Youth Target Market Consumer Newsletter Religious Books & Academic /Trade Publications Advantage Newsroom Latest Newsletter News Briefs Update Release Archive Newsletter Contact Us Sales & Human Map & Gateway to the site Headquarters Marketing Resources Directions Webpage Category name Client Area Secure Group of related pages Access Relationship Latest Release Contact Us
  14. 14. Organization: Evidence
  15. 15. Organization: Recommendation Remove ‘Client Area’ put ‘Sign In’ in home page Remove ‘Environment’ from ‘Company’ Add ‘Staff bio’ to ‘Company’ Combine ‘Packages’ & ‘Modules’ into one page
  16. 16. Recommendation: Redesign-Package and Module Page Company Logo About Us Products Services Clients Products Latest Release Text-highlights System Overview (sometimes replace with Packages graphics) Web Module Demo Graphics Packages Clicking on a module displays its description on the text box on Circulation and Product Order Package right hand side Graphics Circulation Package Accounts Receivable Toggle to expand For subscription products and or shrink Product Order Package inventoried products, Accounts Accounts Receivable Receivable tracks all invoice Campaign Management activity, all payments and their Credit Card Authorization and Billing applications to invoices, refunds, Customer Service and disputed invoices. Its ability Database Recovery includes handling consumer type Duplicate Consolidation accounts as well as large, multi- Inventory Management volume accounts such as Product Order bookstores. Payments – whether by Promotion/List Management check, credit card, direct debit, gift Royalty Management certificate, etc. -- can be entered in Sales Analysis many ways including uploads from Standing Order a lock-box. Also has complete User-defined Reports/Forms multiple currency capabilities. Optional Modules Tel: 734.327.3651 Advantage Computing Systems Inc. Fax:734.327.3620 Contact Us
  17. 17. Labeling: Evaluation Most labels not self-explanatory Bad labeling impeded users’ understanding of site organization Jargon labels Some labels deliver less than they promise. Affects credibility seriously
  18. 18. Labeling: Evidence
  19. 19. Labeling: Recommendation Pay attention to the credibility of labeling system Make labels personal!
  20. 20. Labeling: Recommendation-Redesign of Labeling System About Us Mission Strategic Affiliations Our History Meet our staff Statement Direction System Products Latest Release Packages Demo Overview Homepage Services Data Maintenance Web Network Implementation Migration Upgrades Consultation Conversion /Support Development Configuration Our Clients Professional Controlled Youth Summary Consumer Newsletter Religious Books & Academic /Trade Publications Contact Us Sales & Human Map & Headquarters Marketing Resources Directions Gateway to the site Webpage Category name Group of related pages Relationship
  21. 21. Navigation: Evaluation Good except for some broken links Logo link doesn’t work consistently from all pages
  22. 22. Navigation: Evidence
  23. 23. Navigation: Evidence “How can I go back to the homepage? (Click on the advantage logo): it’s not working” (Type URL in the address bar to go back to the homepage)-(From user interview)
  24. 24. Navigation: Recommendation Link it right! Link it!
  25. 25. Navigation: Recommendation Put PDF documents as downloads instead of webpage Make affiliation logos linkable Repair broken links Make sure company logo is linkable from all pages
  26. 26. Navigation: Recommendation: Redesign of Newsletter Page Company Logo About Us Products Services Clients About Us Strategic Direction Text-highlights Company History (sometimes replace with Staff Bios graphics) Affiliations Newsletter Archive Mission Statement (downloadable PDF documents) Company News Graphics News Briefs Body Graphics Figures (optional) 3850 Ranchero Drive Tel: 734.327.3651 Advantage Computing Systems Inc. Fax:734.327.3620 Contact Us Ann Arbor, Michigan 4810 USA
  27. 27. Navigation: Recommendation-Redesign of Information Architecture About Us Mission Strategic Affiliations Our History Meet our staff Statement Direction System Products Latest Release Packages Demo Overview Homepage Services Data Maintenance Web Network Implementation Migration Upgrades Consultation Conversion /Support Development Configuration Our Clients Professional Controlled Youth Summary Consumer Newsletter Religious Books & Academic /Trade Publications Contact Us Sales & Human Map & Headquarters Marketing Resources Directions Gateway to the site Webpage Category name Group of related pages Relationship
  28. 28. Navigation: Recommendation Put PDF documents as downloads instead of webpage Make affiliation logos linkable Repair broken links Make sure company logo is linkable from all pages

×