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In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
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In search of branding ; why, how & what

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branding is not (merely) logoing, it's about character building

branding is not (merely) logoing, it's about character building

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  • 1. IN SEARCH of BRANDING :WHY, HOW & WHAT Muhammad Trieha 3 Desember 2011
  • 2. Muhammad TriehaGlobal Garda Media DirectorBrand Strategist0815 7320 4171trieha@gmail.com@triehaPIN BB : 21DDD313Ym : muhammadtriehawww.GGMideas.com
  • 3. Mengapa Ini Penting?
  • 4. Waktu kita terbatasKita harus mampu meninggalkan karya terbaikbahkan menyejarah melampaui usia hidup kita
  • 5. Kita ingin lebih MENDUNIA
  • 6. It’s Time to Discover
  • 7. BRAND : WHY & WHAT
  • 8. WHY is BRAND?
  • 9. http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition
  • 10. JADIBRAND ITU….
  • 11. A BRAND IS NOT…A TRADE MARK(These are legal properties)A MISSION STATEMENT(This is a reminder)A LOGO OR SLOGAN(These are your signatures)A PRODUCT OR SERVICE(These are just the tangibles)ADVERTISING(They deliver your messages) http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition
  • 12. A BRAND IS…POINT OF VIEWBranding is a strategic point of view, not a select set of marketing activitiesCUSTOMER VALUEBranding is central to creating customer value, not just sound bites and imagesCOMPETITIVE ADVANTAGEBranding is a key tools for creating and sustaining competitive advantageENGINEEREDBrand strategies must be “engineered” into the strategic planning processALIVEBrand get their identity from meanings. Products and services are the blood ofbrand.Your organizational culture and standards for action are the heartbeat.LOGIC AND EMOTIONBranding is part science and part art http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition
  • 13. WHYWHAT HOW
  • 14. PRODUCT VS BRAND
  • 15. http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition
  • 16. BRANDING IS A PROCESS
  • 17. http://www.slideshare.net/paulsjr/brand-touchpoints
  • 18. BRANDING GOAL ADVOCACY
  • 19. TANTANGANNYA ADALAH…
  • 20. BAGAIMANA MEMENANGKAN PERSEPSI CUSTOMER?http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition
  • 21. DON’T WORRY BE HAPPY,PELUANG SELALU TERBUKA
  • 22. CARANYA!
  • 23. MARI BELAJAR DARI 2 PRIBADI AGUNGDALAM SEJARAH
  • 24. MUHAMMAD SAW AL AMIIN YANG TERPERCAYAABU BAKAR RA. ASH SHIDDIQ YANG SELALU MEMPERCAYAI & MEMBELA
  • 25. Brand yang hebat selalu dibangun di atas integritas yang kuat. Bentuk integritas adalah sikap jujur & selalu berorientasi pada pelanggan TRUSTED BRAND (Al Amiin)
  • 26. Ketika kita sudah yakin usaha kita baik dan benar, tugas berikutnya adalah MENGKOMUNIKASIKAN sehingga ORANG AKAN MEMBERIKAN KEPERCAYAANTRUSTING CUSTOMER (Ash Shiddiq)
  • 27. MARKETING DAKWAH BAHASA LAIN KOMUNIKASIPENAWARAN SOSIALISASI
  • 28. MARKETING 3.0 MARKETING 2.0MARKETING 1.0 SUMBER : MARKPLUS INSTITUE OF MARKETING (MIM)
  • 29. INTI MARKETING Brand Integrity Positioning Diferentiation Being Strategy Core Tactic Brand Value IndicatorBERKARAKTER UNGGUL, BERNILAI BEDA, TERKOMUNIKASIKAN BAIK
  • 30. Unique Product/Program Flexible Price Everywhere Place Heartful & Powerful Promotion Skillful People Simple Process Physical EvidenceIt’s YOU
  • 31. MELALUI MEDIA APA?Old Media New Media etc.– TV – Internet– Radio – Viral Marketing– Print News Paper – Product Placement – Banner – Online Video
  • 32. BENTUKNYA APA?IKLAN PROMOTION TOOLS ONLINE INTERACTIONMEDIA EXPOSE PENERBITAN MEDIA OFFICE/SHOP DISPLAYPUBLIC RELATIONS TESTIMONI PENGEMASAN PRODUKEVENT COMPANY VISIT KEMITRAAN SEMINAR/SHOW CUSTOMER EXPERIENCE
  • 33. Google is Your Best Marketer,mulailah branding Anda (minimal) secara online
  • 34. SELAMAT MENCOBA
  • 35. Let’s Start
  • 36. Terima Kasih
  • 37. we talk ideas
  • 38. Jl. Soekarno-Hatta 550 Bandung-Indonesia Telp. (022) 756 4026 Fax (022) 7530 761 www.GGMideas.com

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