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Cooley Group is ready to build your brand!
Let our full-service creative team design an
Printed Products • Promotional Products • Office Furniture
Rochester (585) 385-1880 • Syracuse (315) 432-1029
effective promotional program for your business.
Albany (518) 690-7110 • Utica (315) 732-3725
Hudson Valley (845) 496-4864
www.cooleygroupusa.com
Order by June 15, 2009 and save up to 15% on your calendar order while waiting to pay
until you receive your shipment in November or December!
Mailing Tubes, Envelopes & Mailing Services Available. Cooley Specializes in Cutting Edge Direct Mail Programs.
Calendars Take Your Message Further
Radio
Did You Know? Visibility for the long run... Expensive audio spots often fall on the
“deaf ears” of people outside your target
On average, a person looks at despite their advantage of being quickly
changeable.
83% of customers purchase
a calendar 12 times a day,
products or services from the Television
advertiser who supplied them Even when your ad finds its audience,
84 times a week. After 365 it competes for attention with countless
with a calendar, while only 78% others, not to mention the possibility of a
fast channel change by the viewer.
did business with the advertiser
days, your brand will leave a
before receiving the calendar. Internet
Beyond your own site, software to
definite impression: suppress “pop-ups” and sites that prohibit
94% of all business people can banner ads have reduced the options for
effective Web-based advertising.
4,380 IMPRESSIONS!!!
recall the advertising message
on their calendars. Direct Mail
Newspaper
When carefully targeted, your ad has
High-cost ads that last one day,
a chance getting its message through,
compete with hundreds of others for
as long as it is interesting enough to get
attention, often missing your target
opened before it is discarded.
Ten Reasons to Add Calendars audience completely.
to Your Marketing Mix: Calendar
Magazine
Careful targeting, clear messaging
Your ads in trade publications are more
1. Visual appeal for your brand and long-term visibility make these
likely to reach your target, but may have
advertising tools the high-impact low-
visibility for only a week or two.
cost alternative to other media.
2. Command of wall or desk space
how
calendars
This compelling chart, prepared by Dr. Kenneth W.
Lawyer, retired Marketing Department Chair at Case-
3. Controlled, targeted distribution Western Reserve University, demonstrates why calendars
are such an effective addition to your marketing mix.
compare to other media
4. Remarkable cost-effectiveness COMPETITION
MESSAGE TOTAL
TARGET
AFFORDABILITY PERMANENCE FLEXIBILITY FOR
MEDIA
CLARITY POINTS
AUDIENCE ATTENTION
5. Creative design to fit your brand 4 4 4 4 2 4 22
Calendars
6. Year-long high-frequency visibility 4 4 4 2 3 2 19
Direct Mail
7. High-perceived-value for gift giving
1 3 1 1 4 1 11
Radio
8. Useful for personal record-keeping
1 4 1 1 4 1 12
Television
9. Business people use an average of
1 2 4 2 2 2 13
2.5 calendars Internet
10. Versatile styles, colors, formats 3 4 2 2 2 1 14
Magazines
and designs
1 4 1 1 3 1 11
Newspapers
4 – Excellent 3 – Good 2 – Fair 1 – Poor