Widget
August 2009
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Overview
• Mobile phone display represents the base
entry point for each user
• Those who will have access to the entry point
could influence on user behavior
• Mobile operators currently do not exploit this
potential
• With Widget we have access to a central user
display
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Widget
• It offers a user-value-added services -
weather, traffic reports, news, etc..
• Allows advertising - new services, products,
content (games, music, background), etc..
• Is dynamically updated depending on
user’s profile and habits
• It promotes the sale and gives a new
user experience
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How to install Widget ?
• To agree with the manufacturer to preinstall it into mobile
device
• Widget can be also installed later by the user. In this case, it
is necessary to motivate the user to install the widget.
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Summary
• Those who will have access to the user’s desktop could
influence on user behavior
• Widget provides information and advertising
• Widget is updated dynamically, based on user’s profile and
habits
• Widget promotes the sale of the content and gives a new
user experience
• Your customized mobile phone is more attractive than the
competition
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Tridens d.o.o.
Zagrebška c. 22
2000 Maribor
Slovenia (EU)
www.tridens.si
Phone: +386 31 627 462
Fax: +386 59 010 990
E-mail: info@tridens.si
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