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Z Androidom do poslovne priložnosti 12.03.2010
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Z Androidom do poslovne priložnosti 12.03.2010

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  • 1. Z Androidom do poslovne priložnosti Slov. Bistrica, 12. marec 2010 Aleš Pristovnik, CEO 1
  • 2. Potek seminarja 1. Uvod v Android 2. Poslovni modeli 3. Android in začetni koraki pri razvoju 4. Odmor 5. Delavnica z razvojem aplikacije 2
  • 3. Zgodovina OS v mobilnih napravah 3
  • 4. Kaj je Andoid? • an·droid (ăn'droid') – An automaton that resembles a human being – Avtomat v človeški podobi • Operacijski sistem za mobilne naprave – Mobilni telefon – Netbook • Multimedija, GPS, Wi-Fi, UMTS 4
  • 5. Kaj je Andoid? • Open Source • Podpora Googla • Eden OS, mnogo proizvajalcev • 18 naprav na Androidu pred letom 2010 5
  • 6. Samsung Galaxy, HTC Magic 6
  • 7. Google Nexus One 7
  • 8. Android na netbook-u 8
  • 9. Tržni delež OS 9
  • 10. Android: Tržni delež proizvajalcev 10
  • 11. Prihodnost Android will rise to be the second most used mobile OS in the world by 2013, according to a new IDC estimate. Analysts still expect Symbian to hold on to its lead but that Google's OS will have grown 100 times larger since starting off in 2008, reaching 68 million phones three years from today. The prediction doesn't immediately gauge the position of BlackBerry, iPhone or Windows Mobile but expects all three to be eclipsed. Vir: IDC Proizvajalci, ki so pred kratkim predstavili telefone z Androidom. • Acer • Dell • LG • Motorola • Samsung • Sony Ericsson 11
  • 12. Android: SWOT analiza Strengths Weakness •Veliko naprav •Fragmentacija •Google blagovna znamka •Nezrelost v preimerjavi z Symbianom •Googlove storitve •Pomanjkanje klasičnih telefonskih •Sprejemljiva cena funkcionalnosti •Open Source •Slab support •Izkušeni razvijalci Opportunity Threat •Nove naprave: Tablet, eBook reader, •Poceni iPhone naprave Netbook •Potencialni spor z mobilnimi •Razvijajoči se trg pametnih telefonov operaterji •Poceni telefoni za masovno prodajo •Nokia Maemo- linux OS •Kitajski proizvajalci •Samsung Bada 12
  • 13. Distribucija Android aplikacij • Android Marketplace • objava aplikacije na spletnih straneh • uporaba drugih trgovin – http://www.slideme.org/ – http://andappstore.com/ 13
  • 14. Android Marketplace • registracija stane 25$ • razvijalec prejme 70% od vsake prodaje • 30% vzame mobilni operater • Google ne vzame nič • http://www.android.com/market/ 14
  • 15. 9 elementov poslovnega modela 15
  • 16. Primer 16
  • 17. Aleš Pristovnik direktor ales.pristovnik@tridens.si @Tridens_Company www.tridens.si Copyright (c) 2010 Tridens d.o.o. All rights reserved. Logotype is a registered trademark of Tridens d.o.o. All other names/logos may be registered trademarks of their respective owners. 17