Using Public and Private Policies to Recalim Community Festivals for Families

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This workshop gives an overview of policies that have worked to reduce problems caused by alcohol sales, drug paraphernalia, and items being sold that promote drug use (t-shirts, jewelry, banners and …

This workshop gives an overview of policies that have worked to reduce problems caused by alcohol sales, drug paraphernalia, and items being sold that promote drug use (t-shirts, jewelry, banners and flags) at community events. You will learn how to gather data on events, and how to approach their state alcohol board, and the event promoter. You will also have access to assessment tools, Responsible Beverage Service (RBS) training curriculum, and examples of Special Event Policy language for use in their communities to address problems identified at community events.
The Special Event Policy and mandatory RBS training are strategies coalitions can use foster family friendly community events and reduce problems related to alcohol and other drugs.

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  • 1. Participants will learn how to approach public policy and private policy makers to present findings and potential policies to reduce problems. Participants will become familiar with the RBS training curriculum and how to assess events for alcohol and drug promotion items. 2. Participants will learn how to identify problems at events: Gathering data from law enforcement and state or local alcohol boards on alcohol violations. Using Special Event Assessment Tool to assess drug promotion items being sold by vendors. [delete animation] Nannette to cover community coalitions and VCC’s role
  • 1. Participants will learn how to approach public policy and private policy makers to present findings and potential policies to reduce problems. Participants will become familiar with the RBS training curriculum and how to assess events for alcohol and drug promotion items. 2. Participants will learn how to identify problems at events: Gathering data from law enforcement and state or local alcohol boards on alcohol violations. Using Special Event Assessment Tool to assess drug promotion items being sold by vendors. [delete animation] Nannette to cover community coalitions and VCC’s role
  • 2008 2009
  • SDA can revise as needed.
  • Most events have non-paid volunteers as their alcoholic beverage severs since most events benefit a non-profit agency. Before 1996, volunteers had no experience in serving alcohol, checking identification to verify age, or understanding the effects of alcohol and were allowed to drink alcohol while they served.
  • In 1996, Streetscene, which was the largest music festival west of the Mississippi (100,000 people attended), had 30 beer gardens worked by volunteers and parents from high schools throughout San Diego. The first year there were many alcohol fueled fights, assaults, and DUI’s because there were no policies in place. The community and enforcement agencies were very concerned.
  • The RHC designed Special Event Polices, through science based research, and presented to the ABC to see if they would implement these new strategies on the one day alcohol permits. The ABC chose to test these strategies at the Streetscene Event for the next several years to measure the result of restricted alcohol polices and RBS training.
  • SDPD had numbers for alcohol related problems (DUI’s, Drunk in Public, and Fights). The next year when trainings were mandated at the event the number of these types of violations dropped by 50%.
  • At purchase of a Special Event License group is informed volunteers must attend a short RBS Training. Responsible Hospitality Coalition is contacted by the licensee and given contact information for coalition partners who conduct training. Group must find location for training. Best results are when training is done before event. Training consists of laws, procedures, policies, and common sense. Make it fun, while it is a serious topic, these are volunteers who are giving up their time.
  • What’s in the top left photo?
  • First step is to find out what is at your local fair. You must visit every booth to assess what is there.
  • This picture was enough to have them institute a Special Event Policy for vendors There were more items but just seeing this blatant example they acted.
  • Parlay Your First Policy Success
  • I wouldn’t include ‘I’ statements in the ppt. I started to call fair promotion companies, I spoke with a gentleman who as it turns out promoted ten fairs. One of the fairs is the largest street fair west of the Mississippi River. They draw up to 200,000 people, and have over 400 booths. I used Harbor Days success to parlay the policy. Here are a few ideas how to pitch the policy: The phrase of “Family Friendly Fair” is a desirable to promoters. I mentioned that Harbor Days had adopted the policy. I spoke about protocol for assessments at fair.
  • Neighborhood quality of life : The Eastside Community Survey conducted in July 2003 revealed that ‘crime’ was cited as the top problem (68% of respondents). In addition, residents perceived the park was unsafe for children (78%) for various reasons, including drinking alcohol in the park (63%), and drug use in the park (53%). Click on CADCA special event icon
  • Fair organizers do not have time to asses their fair. They have many other tasks that are more important to their business. So your coalition members must monitor vender compliance The team or individual must visit every booth. A camera is the most important tool you can have. Do not confront the vendor, just ask the booth number, or better ask the vendor next to vender not in compliance what their number is. After you have assessed the whole fair meet with promoter and give them the booth numbers not in compliance. Promoters sometimes will walk with you to the noncompliant and inform them they must stop selling the items that violate the policy.
  • San Luis Rey Mission example
  • Neighborhood quality of life : The Eastside Community Survey conducted in July 2003 revealed that ‘crime’ was cited as the top problem (68% of respondents). In addition, residents perceived the park was unsafe for children (78%) for various reasons, including drinking alcohol in the park (63%), and drug use in the park (53%). Click on CADCA special event icon
  • Neighborhood quality of life : The Eastside Community Survey conducted in July 2003 revealed that ‘crime’ was cited as the top problem (68% of respondents). In addition, residents perceived the park was unsafe for children (78%) for various reasons, including drinking alcohol in the park (63%), and drug use in the park (53%).

Transcript

  • 1. How Collaboration between Coalitions Reclaimed Community Festivals for Families
    • Using Public and
    • Private Policies to Create Family Friendly Community Events
  • 2. Presentation Learning Objectives
    • 1. Participants will learn how to approach public policy and private policy makers to present findings and potential policies to reduce problems. Participants will become familiar with the RBS training curriculum and how to assess events for alcohol and drug promotion items.
    • 2. Participants will learn how to identify problems at events: Gathering data from law enforcement and state or local alcohol boards on alcohol violations. Using Special Event Assessment Tool to assess drug promotion items being sold by vendors.
  • 3. Barbara Gordon Prevention Specialist San Dieguito Alliance (858) 354-3800   [email_address] John Byrom Prevention Specialist North Coastal Prevention Coalition (760) 631-5000 Ext. 7149 [email_address] A Collaborative Approach Leticia Robles Media Specialist North Coastal Prevention Coalition (760) 631-5000 Ext. 7153 [email_address]
  • 4. North Coastal Prevention Coalition Got Outcomes! Coalition of Excellence COALITION OF THE YEAR National Exemplary Award for Innovative Substance Abuse Prevention Programs, Practices, & Policies NCPC serves the North Coastal cities of Carlsbad, Oceanside and Vista in San Diego County, representing a primarily suburban population of over 350,000. NCPC efforts focus on community level changes to impact substance abuse issues (including access, availability, and community norms).
  • 5. San Dieguito Alliance North Coastal Prevention Coalition San Dieguito Alliance was formed in 1988 and serves a population of about 200,000 in the San Dieguito region including the cities of Del Mar, Encinitas, Solana Beach and the communities of Rancho Santa Fe, La Costa, Elfin Forest and Carmel Valley.
  • 6. Responsible Hospitality Coalition North Coastal Prevention Coalition
    • San Diego County population is 3,095,313
    • The Responsible Hospitality Coalition works throughout San Diego County
  • 7. The Responsible Hospitality Coalition (RHC)
    • The RHC was formed in 1991 to serve as a liaison between community and commercial alcohol businesses to prevent alcohol related problems in communities
  • 8. The Responsible Hospitality Coalition (RHC)
    • Mission Statement
    • The Responsible Hospitality Coalition (RHC) is dedicated to fostering responsible principles and practices in the sale and service of alcohol beverages through collaborative efforts between prevention groups, government, the food and beverage industry and business improvement districts in order to promote a safe community .
  • 9. History of Special Event Policy in San Diego County
    • San Diego County is host to over 300 large (500+) special events a year that serve alcohol.
    • Most beer gardens are run by non-paid volunteers and benefit local non-profits.
    • Volunteers often had no experience and were even allowed to drink alcohol
    • while they served.
  • 10. Creating Responsible Policies Through Working with the Department of Alcoholic Beverage Control
    • In 1996, Street Scene had 30 beer gardens worked by volunteers and parents from high schools throughout San Diego.
    • The first year there were many alcohol fueled fights, assaults, and DUI’s.
  • 11. Special Event Policies
    • The RHC presented special event policies, including mandatory training for volunteers, to the ABC to impose on one day alcohol permits.
    • The ABC chose to test these strategies at the Streets Scene event.
  • 12. There has been a 50% reduction in alcohol related problems with the implementation of training and comprehensive policies
    • The following are some of the new polices that were implemented:
    • Clearly identified security personnel in alcohol serving area
    • Attendees are prohibited from bringing their own alcohol into the event
    • An alcohol serving area is identified and roped off
    • Minors are not allowed inside the roped off area
    • Wristbands are used to identify people over 21 years of age
  • 13.
    • Non-alcoholic drinks are always available
    • The drink size, for each pour, is limited to a 12 ounce cup
    • Attendees will only be able to purchase 2 alcoholic drinks at a time
    • Drink service is terminated 1 hour prior to the end of the event
    • Volunteers are not allowed to drink alcohol while working
    • Food service is available throughout the event and located close to or inside the alcohol service area
    Policies (cont.)
  • 14. Special Event Volunteer Training
    • Training required by ABC when applicants obtain special event permit.
    • RHC coordinates training throughout San Diego County.
    • Training is approximately 1 hour.
    • Covers laws on sales to minors and over-service, procedures, policies, and common sense.
    • Presented in a fun and inter-active manner.
  • 15. Special Event Risk Assessment Tool
    • To ensure the events are following procedures, undercover risk assessments are conducted as needed.
    • The assessment tool covers alcohol advertising, parking, over service, ID checking, security, staffing, drug paraphernalia, etc.
  • 16. Since 1997, all Special Events in San Diego with over 500 people have had mandatory RBS training
    • Since RBS training has been mandated, and alcohol policies put into place, Special Events in San Diego County are safer, and report less problems for communities.
    • Communities have taken back their events and revenue is still excellent for the non-profit agencies.
    • Anyone serving alcohol should know the laws, their responsibility and the risks.
  • 17. Additional Info . Project Director Marian Novak [email_address] 858.793.1585 858.354.2217 www.responsiblehospitalitycoalition.com
  • 18.
    • HARM Video
    Marijuana Prevention in San Diego County
  • 19. Special Event Policy Outdoor events could be the “new” hot spots for buying drug paraphernalia and items promoting the use of drugs. This includes Street Fairs, Music Festivals, and other outdoor venues. These events are often billed as Arts and Craft Fairs, Cultural events and family friendly activities.
  • 20. What Are You Looking For?
  • 21. More examples…. Some are more obvious than others…
  • 22. More examples….
  • 23. More examples….
  • 24. What’s at your local fairs? You must visit every booth to assess what is there. A picture is worth a thousand words!
  • 25. Our First Success Story We started with a local fair that draws up to 80,000 visitors to Oceanside Harbor Days.
  • 26. Vendor Policy
    • Oceanside Chamber of Commerce was first to implement street fair vendor policy stating:
      • “ The sale of tobacco, tobacco/drug paraphernalia, or any item that promotes the use of illicit substances is prohibited.”
  • 27. Parlay Your First Policy Success
  • 28. Other Fair Promoters Adopted Policy
    • Kennedy & Associates
    • Promoter of 10 fairs throughout North County, including the largest west of the Mississippi
    • They draw up to 200,000 people
    • 400 booths
    • Now adopted by over
    • 16 street fairs, as well
    • as the San Diego
    • County Fair, this policy
    • impacts over 1.5 million
    • people who attend these events.
  • 29. Pitching the Policy
    • The phrase of “Family Friendly Fair” is desirable to promoters
    • Inform them that other fairs have adopted
    • the policy
    • Described the protocol for assessing an
    • event
  • 30. . Policy Instituted … work is not over! Monitoring vendor compliance
    • Visit every booth…be ready to take pictures
    • Avoid confrontation!
    • Report findings to event promoter
  • 31. Ongoing Monitoring Necessary
  • 32. Project Materials
    • All assessment tools, training materials, and event packets
    • available next week at:
    • www.northcoastalpreventioncoalition.org
  • 33. Contact Information
    • John Byrom
    • Prevention Specialist
    • North Coastal Prevention Coalition/
    • Vista Community Clinic
    • (760) 631-5000 Ext. 7149
    • [email_address]
    • Barbara Gordon
    • Prevention Specialist
    • San Dieguito Alliance
    • (858) 354-3800
    •   [email_address]