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GOOGLIST REALISM: The Google-China saga and the free-information regimes as a new site of cultural imperialism and moral tensions
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GOOGLIST REALISM: The Google-China saga and the free-information regimes as a new site of cultural imperialism and moral tensions

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These slides go with my talk on the Google-China saga. My talk can be read here. http://culturalbytes.com/post/781876273/googoochinasaga

These slides go with my talk on the Google-China saga. My talk can be read here. http://culturalbytes.com/post/781876273/googoochinasaga

Published in Technology , Business
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  • Images from Huffington Post http://www.huffingtonpost.com/2010/01/13/google-china-history-time_n_422488.html#s61675
  • http://www.vindy.com/news/2010/mar/26/opinion-google-takes-a-stand-and-tells-c/http://www.bloomberg.com/apps/news?pid=20601080&sid=a9RFgswPERxghttp://www.guardian.co.uk/technology/2010/jan/14/google-praised-human-rights-activistshttp://www.washingtonpost.com/wp-dyn/content/article/2010/03/24/AR2010032402925.htmlhttp://www.vancouversun.com/technology/Google+reclaims+Evil+mantle/2446094/story.htmlhttp://www.itpro.co.uk/620047/google-going-back-to-don-t-be-evil/3http://www.timesonline.co.uk/tol/comment/columnists/dominic_lawson/article6991018.ece?print=yes&randnum=1151003209000

Transcript

  • 1.
  • 2.
  • 3. Research at CNNIC
    China Internet Network Information Center
  • 4. I lost access to my life!
    Hitting the refresh button when Google services were blocked in summer of 2009
  • 5. CCTV Claims Google.CN is Full of Porn
    http://bit.ly/c0Vqny
    http://bit.ly/aqk7NF
  • 6.
  • 7. Google is localized for 180 countries
  • 8. Different search results on local domains
    Google.COM
    Google.COM.MX
  • 9. 2006 Google.CN
  • 10. 2009 Google services blocked
  • 11. Jan. 2010 Security breach, no more censoring
    http://googleblog.blogspot.com/2010/01/new-approach-to-china.html
  • 12. March 2010 move to Hong Kong
    http://googleblog.blogspot.com/2010/03/new-approach-to-china-update.html
  • 13. Good-bye .CN, hello .COM.HK
  • 14.
  • 15.
  • 16. PART I
    ethnographic analysis on why Google.CN wasn’t useful in China
    PART 2
    clash in moral orders
    PART 3
    The free-information regime as cultural imperialism and neo-informationalism
  • 17.
  • 18. PART I
    ethnographic analysis on why Google.CN wasn’t useful in China
  • 19. http://culturalbytes.com/post/340498962/googleandchina
  • 20. Google failed at:
    1
    brand
    recognition
    2
    marketing
    campaign
    3
    Understanding
    non-elite
    users
  • 21. 1
    brand
    recognition
  • 22. 微软的名字
    苹果
  • 23. Unsure of Google’s actual name
    Gogle.CN
    Gougou.com = DOG
  • 24. GU GE 谷歌 Harvest Valley Song
  • 25. www.noGuGE.com
  • 26. 2
    marketing
    campaign
  • 27.
  • 28. Baidu vs. Google commercial
    http://www.youtube.com/watch?v=9Ed7oDVyHwA&feature=player_embedded
  • 29. 3
    Understanding
    non-elite
    users
  • 30.
  • 31. DIGITAL
    ELITE-USERS
    highly educated •fluent in English•own a credit card
  • 32. ONE
    software does not fit all
    hire ethnographers •go beyond usability tests •understand local values
  • 33. PART 2
    clash in moral orders
  • 34. “..both Google and China are after the same thing…”
    -Alex Pasterneck
    http://bit.ly/bgDiEi
  • 35. access to information
    China
    Google
  • 36. Google
    Seeing like a corporation
  • 37.
  • 38. http://investor.google.com/corporate/2004/ipo-founders-letter.html
  • 39. Normative statement versus prescriptive statement
    “don’t squeeze bunnies”
    “squeezing bunnies is bad”
  • 40. media stereotype of hacker
  • 41. HACKER ETHIC
    Information should be free
    Mistrust of any form of authority  decentralization
    Computer access should be free
    Information should be shared
    Computers and free-information improves quality of life
  • 42. Enlightenment Ideals
    All men are created equal.
    Kant
    Morally good acts bring happiness to the greatest number of people
    Bentham
    I think therefore I am.
    Descarte
  • 43. Enlightenmentideals
    Men [sic] are free
    Contract with society
    Individuals
    Educated
    Rational
  • 44. 2000 CE
    1700-1800 CE
    The Enlightenment
  • 45. 2000 CE
    200 BCE
    1700-1800 CE
    The Enlightenment
    Confucius
  • 46. China
    Seeing like a state
  • 47. Social Harmony
  • 48. Confucius, China (551 BCE – 479 BCE)
    Bad-ass Philosopher
    duty
    filial piety
    humility
    discretion
    obedience
  • 49. Obedience
    virtuous • obey higher forms of authority • maintain harmony • acceptance
  • 50. Moral
    Clash
    good versus bad
  • 51. access to information
    China
    Google
  • 52. WEALTH
    Generation
    through information
  • 53. Google’s PROJECT
    turn the world
    into digital bytes of
    information
  • 54.
  • 55.
  • 56.
  • 57.
  • 58. Adsense: 97% of Google’s revenue
  • 59. PART 3
    The free-information regime as cultural imperialism and neo-informationalism
  • 60. Umair Haque
    Economist, Writer at Harvard Review Blog, Director of Havas Media Lab
    “It's an ethical edge...that's always been at the heart of Google's disruptive success.”
    http://bit.ly/90nClD
    http://bit.ly/cICMFW
  • 61. MORAL
    TROPE
    ethical beliefs that justify expansionary practices of extracting commodities and creating new markets in the name of a "higher calling."
  • 62.
  • 63. WEapons
    guns, germs, steel
    free-information, open platforms, and distributed architectures
  • 64. Neo-informationalism
    Information functions like currency:
    Borderless
    unregulated
    mobile
  • 65.
  • 66.
  • 67.
  • 68. NEW QUESTIONS
    ABOUT SOCIAL INFORMATION
    For example, what role do we want to play in a social agenda that prioritizes the ubiquity of free-information?
    How comfortable are we with this approach when it is part of an imposition of
    neo-informationalist values in support of capitalism's search for new information markets?
  • 69. Values
    that shape our technologies
    Values
    that shape the way we use technologies
    Values
    that define who we are
  • 70. Thank you!
    Tricia Wang
    tw@triciawang.com
    www.triciawang.com
    Thanks you to the following funders whose grants have allowed me to conduct my research in China: National Science Foundation and UC Pacific Rim Research Program