Research at CNNIC<br />China Internet Network Information Center<br />
I lost access to my life! <br />Hitting the refresh button when Google services were blocked in summer of 2009<br />
CCTV Claims Google.CN is Full of Porn<br />http://bit.ly/c0Vqny<br />http://bit.ly/aqk7NF<br />
Google is localized for 180 countries <br />
Different search results on local domains<br />Google.COM<br />Google.COM.MX<br />
2006   Google.CN <br />
2009  Google services blocked<br />
Jan. 2010  Security breach, no more censoring<br />http://googleblog.blogspot.com/2010/01/new-approach-to-china.html<br />
March 2010  move to Hong Kong <br />http://googleblog.blogspot.com/2010/03/new-approach-to-china-update.html<br />
Good-bye .CN, hello .COM.HK<br />
PART I<br />ethnographic analysis on why Google.CN wasn’t useful in China<br />PART 2<br />clash in moral orders<br />PART...
PART I<br />ethnographic analysis on why Google.CN wasn’t useful in China<br />
http://culturalbytes.com/post/340498962/googleandchina<br />
Google failed at: <br />1<br />brand <br />recognition<br />2<br />marketing <br />campaign<br />3<br />Understanding<br /...
1<br />brand <br />recognition<br />
微软的名字 <br />苹果<br />
Unsure of Google’s actual name<br />Gogle.CN<br />Gougou.com = DOG<br />
GU GE  谷歌   Harvest Valley Song<br />
www.noGuGE.com<br />
2<br />marketing <br />campaign<br />
Baidu vs. Google commercial<br />http://www.youtube.com/watch?v=9Ed7oDVyHwA&feature=player_embedded<br />
3<br />Understanding<br />non-elite<br />users<br />
DIGITAL<br />ELITE-USERS<br />highly educated   •fluent in English•own a credit card<br />
ONE<br />software does not fit all<br />hire ethnographers  •go beyond usability tests  •understand local values<br />
PART 2<br />clash in moral orders<br />
“..both Google and China are after the same thing…”<br />-Alex Pasterneck<br />http://bit.ly/bgDiEi<br />
access to information<br />China<br />Google<br />
Google<br />Seeing like a corporation<br />
http://investor.google.com/corporate/2004/ipo-founders-letter.html<br />
Normative statement      versus      prescriptive statement<br />“don’t squeeze bunnies”<br />“squeezing bunnies is bad”<b...
media stereotype of hacker<br />
HACKER ETHIC<br />Information should be free<br />Mistrust of any form of authority  decentralization<br />Computer acces...
Enlightenment Ideals<br />All men are created equal.<br />Kant <br />Morally good acts bring happiness to the greatest num...
Enlightenmentideals<br />Men [sic] are free<br />Contract with society<br />Individuals<br />Educated<br />Rational<br />
2000 CE<br />1700-1800 CE<br />The Enlightenment<br />
2000 CE<br />200 BCE<br />1700-1800 CE<br />The Enlightenment<br />Confucius<br />
China<br />Seeing like a state<br />
Social Harmony<br />
Confucius, China (551 BCE – 479 BCE)<br />Bad-ass Philosopher<br />duty<br />filial piety<br />humility<br />discretion<br...
Obedience<br />virtuous • obey higher forms of authority  • maintain harmony •  acceptance<br />
Moral<br />Clash<br />good versus bad<br />
access to information<br />China<br />Google<br />
WEALTH<br />Generation<br />through information<br />
Google’s PROJECT<br />turn the world<br />into digital bytes of <br />information<br />
Adsense: 97% of Google’s revenue<br />
PART 3<br />The free-information regime as cultural imperialism and neo-informationalism<br />
Umair Haque<br />Economist, Writer at Harvard Review Blog, Director of Havas Media Lab<br />“It's an ethical edge...that's...
MORAL<br />TROPE<br />ethical beliefs that justify expansionary practices of extracting commodities and creating new marke...
WEapons<br />guns, germs, steel<br />free-information, open platforms, and distributed architectures<br />
Neo-informationalism<br />Information functions like currency:<br />Borderless<br />unregulated<br />mobile<br />
NEW QUESTIONS<br />ABOUT SOCIAL INFORMATION<br />For example, what role do we want to play in a social agenda that priorit...
Values<br />that shape our technologies<br />Values<br />that shape the way we use technologies<br />Values<br />that defi...
Thank you!<br />Tricia Wang<br />tw@triciawang.com<br />www.triciawang.com<br />Thanks you to the following funders whose ...
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GOOGLIST REALISM: The Google-China saga and the free-information regimes as a new site of cultural imperialism and moral tensions

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These slides go with my talk on the Google-China saga. My talk can be read here. http://culturalbytes.com/post/781876273/googoochinasaga

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  • Images from Huffington Post http://www.huffingtonpost.com/2010/01/13/google-china-history-time_n_422488.html#s61675
  • http://www.vindy.com/news/2010/mar/26/opinion-google-takes-a-stand-and-tells-c/http://www.bloomberg.com/apps/news?pid=20601080&amp;sid=a9RFgswPERxghttp://www.guardian.co.uk/technology/2010/jan/14/google-praised-human-rights-activistshttp://www.washingtonpost.com/wp-dyn/content/article/2010/03/24/AR2010032402925.htmlhttp://www.vancouversun.com/technology/Google+reclaims+Evil+mantle/2446094/story.htmlhttp://www.itpro.co.uk/620047/google-going-back-to-don-t-be-evil/3http://www.timesonline.co.uk/tol/comment/columnists/dominic_lawson/article6991018.ece?print=yes&amp;randnum=1151003209000
  • GOOGLIST REALISM: The Google-China saga and the free-information regimes as a new site of cultural imperialism and moral tensions

    1. 1.
    2. 2.
    3. 3. Research at CNNIC<br />China Internet Network Information Center<br />
    4. 4. I lost access to my life! <br />Hitting the refresh button when Google services were blocked in summer of 2009<br />
    5. 5. CCTV Claims Google.CN is Full of Porn<br />http://bit.ly/c0Vqny<br />http://bit.ly/aqk7NF<br />
    6. 6.
    7. 7. Google is localized for 180 countries <br />
    8. 8. Different search results on local domains<br />Google.COM<br />Google.COM.MX<br />
    9. 9. 2006 Google.CN <br />
    10. 10. 2009 Google services blocked<br />
    11. 11. Jan. 2010 Security breach, no more censoring<br />http://googleblog.blogspot.com/2010/01/new-approach-to-china.html<br />
    12. 12. March 2010 move to Hong Kong <br />http://googleblog.blogspot.com/2010/03/new-approach-to-china-update.html<br />
    13. 13. Good-bye .CN, hello .COM.HK<br />
    14. 14.
    15. 15.
    16. 16. PART I<br />ethnographic analysis on why Google.CN wasn’t useful in China<br />PART 2<br />clash in moral orders<br />PART 3<br />The free-information regime as cultural imperialism and neo-informationalism<br />
    17. 17.
    18. 18. PART I<br />ethnographic analysis on why Google.CN wasn’t useful in China<br />
    19. 19. http://culturalbytes.com/post/340498962/googleandchina<br />
    20. 20. Google failed at: <br />1<br />brand <br />recognition<br />2<br />marketing <br />campaign<br />3<br />Understanding<br />non-elite<br />users<br />
    21. 21. 1<br />brand <br />recognition<br />
    22. 22. 微软的名字 <br />苹果<br />
    23. 23. Unsure of Google’s actual name<br />Gogle.CN<br />Gougou.com = DOG<br />
    24. 24. GU GE 谷歌 Harvest Valley Song<br />
    25. 25. www.noGuGE.com<br />
    26. 26. 2<br />marketing <br />campaign<br />
    27. 27.
    28. 28. Baidu vs. Google commercial<br />http://www.youtube.com/watch?v=9Ed7oDVyHwA&feature=player_embedded<br />
    29. 29. 3<br />Understanding<br />non-elite<br />users<br />
    30. 30.
    31. 31. DIGITAL<br />ELITE-USERS<br />highly educated •fluent in English•own a credit card<br />
    32. 32. ONE<br />software does not fit all<br />hire ethnographers •go beyond usability tests •understand local values<br />
    33. 33. PART 2<br />clash in moral orders<br />
    34. 34. “..both Google and China are after the same thing…”<br />-Alex Pasterneck<br />http://bit.ly/bgDiEi<br />
    35. 35. access to information<br />China<br />Google<br />
    36. 36. Google<br />Seeing like a corporation<br />
    37. 37.
    38. 38. http://investor.google.com/corporate/2004/ipo-founders-letter.html<br />
    39. 39. Normative statement versus prescriptive statement<br />“don’t squeeze bunnies”<br />“squeezing bunnies is bad”<br />
    40. 40. media stereotype of hacker<br />
    41. 41. HACKER ETHIC<br />Information should be free<br />Mistrust of any form of authority  decentralization<br />Computer access should be free<br />Information should be shared<br />Computers and free-information improves quality of life<br />
    42. 42. Enlightenment Ideals<br />All men are created equal.<br />Kant <br />Morally good acts bring happiness to the greatest number of people<br />Bentham<br />I think therefore I am.<br />Descarte<br />
    43. 43. Enlightenmentideals<br />Men [sic] are free<br />Contract with society<br />Individuals<br />Educated<br />Rational<br />
    44. 44. 2000 CE<br />1700-1800 CE<br />The Enlightenment<br />
    45. 45. 2000 CE<br />200 BCE<br />1700-1800 CE<br />The Enlightenment<br />Confucius<br />
    46. 46. China<br />Seeing like a state<br />
    47. 47. Social Harmony<br />
    48. 48. Confucius, China (551 BCE – 479 BCE)<br />Bad-ass Philosopher<br />duty<br />filial piety<br />humility<br />discretion<br />obedience<br />
    49. 49. Obedience<br />virtuous • obey higher forms of authority • maintain harmony • acceptance<br />
    50. 50. Moral<br />Clash<br />good versus bad<br />
    51. 51. access to information<br />China<br />Google<br />
    52. 52. WEALTH<br />Generation<br />through information<br />
    53. 53. Google’s PROJECT<br />turn the world<br />into digital bytes of <br />information<br />
    54. 54.
    55. 55.
    56. 56.
    57. 57.
    58. 58. Adsense: 97% of Google’s revenue<br />
    59. 59. PART 3<br />The free-information regime as cultural imperialism and neo-informationalism<br />
    60. 60. Umair Haque<br />Economist, Writer at Harvard Review Blog, Director of Havas Media Lab<br />“It's an ethical edge...that's always been at the heart of Google's disruptive success.”<br />http://bit.ly/90nClD<br />http://bit.ly/cICMFW<br />
    61. 61. MORAL<br />TROPE<br />ethical beliefs that justify expansionary practices of extracting commodities and creating new markets in the name of a "higher calling." <br />
    62. 62.
    63. 63. WEapons<br />guns, germs, steel<br />free-information, open platforms, and distributed architectures<br />
    64. 64. Neo-informationalism<br />Information functions like currency:<br />Borderless<br />unregulated<br />mobile<br />
    65. 65.
    66. 66.
    67. 67.
    68. 68. NEW QUESTIONS<br />ABOUT SOCIAL INFORMATION<br />For example, what role do we want to play in a social agenda that prioritizes the ubiquity of free-information?<br />How comfortable are we with this approach when it is part of an imposition of <br />neo-informationalist values in support of capitalism's search for new information markets? <br />
    69. 69. Values<br />that shape our technologies<br />Values<br />that shape the way we use technologies<br />Values<br />that define who we are<br />
    70. 70. Thank you!<br />Tricia Wang<br />tw@triciawang.com<br />www.triciawang.com<br />Thanks you to the following funders whose grants have allowed me to conduct my research in China: National Science Foundation and UC Pacific Rim Research Program<br />
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