@triciacervenan1idea to launch:13 lessons learned from a product manager
@triciacervenan2building apps =thousands of decisions
@triciacervenan3lesson #1don’t create just another“me too” app
@triciacervenan4850,000 iOS apps700,000 Android apps60% of apps in App Storehave never beendownloadedSource: Apple 2013 Q2...
@triciacervenan5
@triciacervenan6
@triciacervenan7lesson #2your first idea isn’t alwaysthe best one, but itsimportant to start
@triciacervenan8lesson #3you have 30 seconds toget someone to fall inlove
@triciacervenan9
@triciacervenan10
@triciacervenan11lesson #4navigation is the singlemost important decisionyou will make
@triciacervenan12
@triciacervenan13lesson #5the HIG and designguidelines are your bestUX resource
@triciacervenan14
@triciacervenan15
@triciacervenan16
@triciacervenan17lesson #6use common icons
@triciacervenan18
@triciacervenan19lesson #7give feedback
@triciacervenan20
@triciacervenan21lesson #8use a second orientationwhen the user can benefitfrom it
@triciacervenan22lesson #9build for the next OS
@triciacervenan23
@triciacervenan24lesson #10user test, often
@triciacervenan25lesson #11QA for the unknown
@triciacervenan26lesson #12be descriptive with yourname
@triciacervenan27
@triciacervenan28lesson #13target the right keywords
@triciacervenan29how many apps show up forthat result?how will people search foryou?what does instant search showwhen you ...
@triciacervenan30thank you!
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Idea to launch: 13 lessons learned from a product manager

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  • Build something people want and need Analyze who your target market is Who are they, and does your app fit into their lives?
  • 1. Don ’ t get so married in your ideas that you aren ’ t looking or open to ways to make it better 2. Don ’ t get caught up in planning so much that you don ’ t ever begin. Some of the best ideas come after you touch and feel and hold
  • First impressions matter
  • Don ’ t make it hard for me to solve my problem I will come back if you made it easy for me
  • The only apps that can get away with this are brands that have already gotten your trust
  • You have 30 seconds on repeat usage as well
  • People are bound to do things wrong, help them figure out how to fix it
  • Figure out how to build it for one orientation to see if people will even use your app
  • Unless your target market is all on old OSs, don ’ t worry about it
  • Your first idea isn ’ t the best, so figure out what ’ s wrong with it
  • Idea to launch: 13 lessons learned from a product manager

    1. 1. @triciacervenan1idea to launch:13 lessons learned from a product manager
    2. 2. @triciacervenan2building apps =thousands of decisions
    3. 3. @triciacervenan3lesson #1don’t create just another“me too” app
    4. 4. @triciacervenan4850,000 iOS apps700,000 Android apps60% of apps in App Storehave never beendownloadedSource: Apple 2013 Q2 Conference Call, Bloomberg, Apptrace.com
    5. 5. @triciacervenan5
    6. 6. @triciacervenan6
    7. 7. @triciacervenan7lesson #2your first idea isn’t alwaysthe best one, but itsimportant to start
    8. 8. @triciacervenan8lesson #3you have 30 seconds toget someone to fall inlove
    9. 9. @triciacervenan9
    10. 10. @triciacervenan10
    11. 11. @triciacervenan11lesson #4navigation is the singlemost important decisionyou will make
    12. 12. @triciacervenan12
    13. 13. @triciacervenan13lesson #5the HIG and designguidelines are your bestUX resource
    14. 14. @triciacervenan14
    15. 15. @triciacervenan15
    16. 16. @triciacervenan16
    17. 17. @triciacervenan17lesson #6use common icons
    18. 18. @triciacervenan18
    19. 19. @triciacervenan19lesson #7give feedback
    20. 20. @triciacervenan20
    21. 21. @triciacervenan21lesson #8use a second orientationwhen the user can benefitfrom it
    22. 22. @triciacervenan22lesson #9build for the next OS
    23. 23. @triciacervenan23
    24. 24. @triciacervenan24lesson #10user test, often
    25. 25. @triciacervenan25lesson #11QA for the unknown
    26. 26. @triciacervenan26lesson #12be descriptive with yourname
    27. 27. @triciacervenan27
    28. 28. @triciacervenan28lesson #13target the right keywords
    29. 29. @triciacervenan29how many apps show up forthat result?how will people search foryou?what does instant search showwhen you start typing?
    30. 30. @triciacervenan30thank you!

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