Commercial Marketing Priorities:  CIS Deliverables Telligence/Telergy Hawk 2.0/7.5 Accomplishments Issues/Actions Next Ste...
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GE Commercial Markeing Update FW12'11


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FW12'11 Marcom Review - Tricia Foster - GE Healthcare

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  • 17Nov2008 M3 site issues: 20 actions, 11 closed. 11/06/2008 Translated Op Manuals released: CZE DAN DUT EST/ENG GRE/ENG ITA CHS KOR
  • Transcript of "GE Commercial Markeing Update FW12'11"

    1. 1. Commercial Marketing Priorities: CIS Deliverables Telligence/Telergy Hawk 2.0/7.5 Accomplishments Issues/Actions Next Steps FW12’11 <ul><li>Sales & Marketing Guide: Jeff to provide updated content, competitive matrix, frequently asked questions, feature comparison chart </li></ul><ul><li>Collect competitive materials on key competitors (Hill Rom, Rauland, Westcom )– compare differentiators/product positioning </li></ul><ul><li>Nurse Call value propositions - integrate into the upcoming Hawk marketing materials </li></ul><ul><li>Sales PowerPoint: work with SLS, Jeff, RCMs to identify the changes needed by the SPs, field to create more flexible, effective presentation </li></ul>Schedule/Plan <ul><li>Recalibrate focus on Project Management & Execution on </li></ul><ul><li>Commercial Marketing Priorities </li></ul><ul><li>Brochure Distribution: asked to be a GE Pilot (savings </li></ul><ul><li>$10,000+) (potential to bill for literature – eCommerce/on- </li></ul><ul><li>demand- printing, standardize within GE guidelines </li></ul><ul><li>Topaz Publications: NC photos for publication, permission </li></ul><ul><li>Marcom: Nurse Call Literature Inventory: Complete </li></ul><ul><li>(document all items, confirm catalog/pub dates, distribution </li></ul><ul><li>channels & methods (print/digital copies) </li></ul>Issue Action/Who Timing CIS – formatting, branding issues CIS Priority 2 Items Obtain access to GE Brand Central & GE Media Central ( Tricia ) Concern over controlled technical training document (Dave)(Joy) FW 13’11 FW 22’11 Sell Sheet: Management Reporting Need updated screen shots (Ted) – send to Communicor . FW 12’11 RTLS Sell Sheet Resolve RA/Legal concern around alarm/alert wording (Pat) FW-TBD Hawk Catalog Sheets -will Telligence T3, T6, T8 affect the sheets? Confirm system devices (maximum) (Don) – on hold – #8 (needs 3k screenshot), #1 confirm button titles (duty) (Rafal) FW 22’11 Telergy Spec Sheets Telergy w/RTLS Bridge General Purpose PC HP G7 Server , WebEx Slide & Announcement (3) Sheets to be placed in MWS for signatures: -reconfirm process for pricelist, s/w order form, quote tool, PC Messaging, distribute to sales after consulting NM (Nagesh) FW14’11 Deliverable Action/Who Timing CIS Training (1-12) CIS SP Workshop (A/B) (0 of 14) Marcom has all revised & GE branded presentations - submitted to RA/Legal FW 15’11 CIS Priority #2 Items NC Implementation Kit SP Implementation Kit (0 of 6) <ul><li>Marcom directed me to Dave Miner </li></ul><ul><li>User guide format for material </li></ul><ul><li>Conflict over Marcom process for user training </li></ul>FW 22’11 Sell Sheets (1 of 5) PC Messaging - done Wireless (approved by RA, in Legal) Workflow (approved by RA, in Legal) FW 14’11 Hawk Catalog Sheets (0 of 8) (7) Sheets ready to send to Marcom FW 22’11 Telergy Spec Sheets (0 of 6) Need to review status of all Telergy Marcom docs w/Nagesh FW 14’11
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