COMMUNICATING IN WORLD OF
Understanding How Culture
EVERY COUNTRY HAS A ‘UNIQUE
CULTURE’ OR ‘COMMON HERITAGE’,
JOINT EXPERIENCE, AND SHARED
LEARNING THAT PRODUCE ITS
A. Comparing Key Culture Values
Focus on four dimensions to help
you better understand some of the
values that shape your actions and
judgements of other.
These Four Dimension are :
While North Americans Value individualism
and personal responsibility, other cultures
emphasize group and team-oriented values.
While North Americans Value informality and
directness, othter cultures may values and
III. Communication Style
North Americans tend to be direct and to
understand word literally.
I. Time Orientation
North Americans correlate time
with productivity, effieciency
B. Controlling Ethnocentrism &
The belief in the superiority of
one’s own culture is known as
This natural attitude is found in
Ethnocentrism causes us to
judge other by our own values.
Is an oversimplified behavioral
pattern applied to entire groups.
A generaliazation that is based on
limited understanding of few
For Examples :
The Swiss are hardworking ,
efficient and neat. German are
formal,reserved and blunt.
Americans are loud, friendly and
impatient.Canadians are polite,
trusting and tolerant. Asian are
graciuos, humble and
Developing intercultural tolerance
means practicing empathy, being
nonjudgemental, and being patient.
One of the best way to develop
tolerance is by practicing
empathy. This means trying to
see the world through another
eyes. It means being
nonjudgement, recognizing thing
as they are rather than as they ‘
METHODS FOR IMPROVING CROSS-
A. Tips for Minimizing Oral
Communication Among Cross-Cultural
Use Simple English
Speak Slowly and enuciate clearly
Encourage accurate feedback
Check frequently for comprehension
Observe eye messages
Listen without interrupting
Remember to smile
Follow up in writting
B. TIPS FOR MINIMIZING WRITTEN
MISCOMMUNICATION AMONG CROSS-
Adopt local styles
Consider hiring a translator
Use short sentences and short
Avoid ambiguous wording
Cite Numbers carefully
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