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Business communication 1
 

Business communication 1

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    Business communication 1 Business communication 1 Presentation Transcript

    • BUSINESS COMMUNICATION CCOM101 LECTURE 1:Understanding Business Communication Lecturer : Ms. Glynnis
    • “Trends in the new world of work emphasize the importance of communication skills.” “ Today’s employees must contribute to improving productivity and profitability.” “ Increasing global competition and revolutionary technologies demand cultural and communication skills.’
    • What is communication? Definition : The transmission of information and meaning from 1 individual or group to another. Central objective : the transmission of meaning.
    • THE IMPORTANCE OF EXCELLENT COMMUNICATION SKILLS: 1. Flattened management hierarchies. 2. More participatory management. 3. Increased emphasis on self-directed work and project teams. 4. Heightened global competitions. 5. Innovative communication technologies 6. New work environments 7. Focus on information and knowledge as corporate assets.
    • EXAMINING THE COMMUNICATION PROCESS The communication process has 5 steps : 1. Sender has an idea  The form of the idea maybe influenced by:  sender’s mood  frame of refference  background  culture  physical makeup  the context of information. 2. Sender encodes the idea in a message  encoding means converting the idea into words or gestures that will comvey meaning
    • 3. Message travels over a channel  the medium over which message is transmitted is channel  Message sent by :  computer Telephone Letter Memorandum  May also sent by means of :  reports Announcement Picture Spoken words Fax  Anything that disrupts the transmission of a message is called NOISE.  any disruption will causes errors and such errors damage the credibility of the sender.
    • 4. Receiver decodes message  the for whom the message is intended is the receiver  Translating the message from its symbol form into meaning involves decoding.  Success further limited because barriers and noise may disrupts the process. 5. Feedbacks travel to sender  The verbal and non verbal responses of the receiver create feedback