Bit. AN INVESTMENTTHAT’S WORTH DOUBLE. Bit is the only show in Italy that allows you to meet, in two very separate occasions, trade professionals and private travellers. Its multi-target formula brings in over 90.000 visitors in just 4 days, making each single second of attendance worthwhile. A WORD FROM THE TRADE PROFESSIONALS It’s a moment to meet trade professionals and to gain exposure with the public at large - Bit is the only event in Italy that allows the public to gain access to international proposals. Vincenza Andreini, Tourism Promotion, Malaysia
Bit IS Business to Business Bit IS Business to Consumer since 1980 Bit has been a reference it allows you to meet the private point for the international travel industry, travellers, vital to your business growth a can’t-miss appointment for trade as they are passionate about travelling professionals in the tourism sector and thus are both competent and qualified it’s the perfect location for signing contracts it increases your business’s visibility and meeting new targeted leads: 44% exposing you to highly receptive audiences, of professional visitors are travel agents who are constantly seeking new ideas for their vacations it’s a place to get new ideas, find out about next year’s tendencies in advance it’s a window on the world, perfect and get confirmation regarding your for launching your summer deals business decisions it’s the Italian show that is able to it’s an event that is closely followed generate WOMM (word-of-mouth- by trade publications and more general marketing), due to the attendance mass media. of travellers who are highly active on social networks, ideal people to activate buzz marketing which will contribute to the success of your commercial proposal at Bit.
THE VERY BEST STAGEFOR YOUR COMPANY.Bit is a can’t-miss business opportunity because it is: A partner beyond the event a business provider who will always be at your side via the Bit Community, operational all year round, keeping you constantly updated on industry news Social a show ahead of the times, supported by a specific media plan which devotes much attention to social platforms - #bit2012 was a trending hashtag on Twitter during the 2012 edition, with multiple posts by users Multi-target the perfect location to interact with trade professionals and visitors, with special events planned to attract private travellers
Interactivitya business opportunity witheven more training events,with roughly 2.000 tradeprofessionals present atcourses Business oriented a meeting place for key players in the sectorTailor-madethis is the event that will highlight yournew ideas with tailor-made solutionsfor your business, which will allow youto maximise your investment (eventswill take place prior to and during theshow, both on-site and online)InternationalIt’s the ideal place to make newcontacts and set-up partnershipswith a targeted audience
OUR NUMBERS.exhibitors from more than countries m2exhibition area
verified VISITORSTRAVEL AGENTSACCOMODATIONTOUR OPERATORSMARKETINGCARRIERSMICETECHNOLOGIESOTHER 16% 44% TRADE professionals 3% 44% of whom are travel agents3%4%5% 10% 15% journalists MILLION EUROS is the value assigned to Bit press, web and video reviews
PRIVATE TRAVELLERS. ATTENDANCE MEN WOMEN 56% 44%Age 9% UP TO 18 25% 18-30 22% 31-40 22% 41-50 15% 51-60 7% OVER 60 of the Bit pre-registered private travellers book their holidays through travel agencies.
What are they looking for? 53% SEA 41% CULTURE AND CITIES OF ART 30% ADVENTURE TRAVELS 26% WEEK-ENDS 25% ALL-INCLUSIVE VACATIONS 19% ESCORTED TOURS 18% CRUISES 18% MOUNTAIN 18% SPA & WELLNESS 16% WINE AND FOOD 14% ECOTOURISM 13% SPORT & LEISURE 13% FAMILY HOLIDAYSHow do they gather information?44%NEWSPAPERS/MAGAZINES/TV/RADIO 72% Internet/social networkS/forumS 23% WORD OF MOUTH 41% TRAVEL AGENCIES/CATALOGUES
THE QUALITY OF CONTACTSIS PRIORITY NUMBER 1.Bit sets up the ideal scenarioto make business: Only proven and qualified trade Trade professionals who pre-register professionals, to ensure contacts by 31/01/2013 will have free access with buyers operating in your sector to the show.
A WORD FROM THE TRADE PROFESSIONALSIt’s important to attend Bit, because it’s when thesummer season is launched. It’s a place to meetsuppliers, a great deal of help in formulatingproposals for the following year.Guido Ostana, Sales Director Settemari
AN EVEN MORECOMPETITIVE PROPOSAL.To maximise your investment and ensure four days devoted to strengthening and convertingB2B and B2C contacts, Bit has organised a series of actions designed to attract both tradeprofessionals and private travellers. B2B Business to Business support in planning participation with a business matching tool which will link exhibitors with the pre-registered and verified (by the Secretariat Office) trade professionals before the beginning of the show targeted actions to increase the number of travel agents: facilities, training courses, meetings with top foreign destinations and other engagement activities, to make the attendance to the show a rewarding experience for trade professionals, too creation of communication packages specifically designed to give exposure to the exhibitors.
B2C creation of themed areas to makeBusiness to CONSUMER the visit of private travellers easier creation of pure engagement activities, special facilities, such as a combined to increase the number of visitors and entry ticket inclusive of underground to ensure a unique Travel Experience train transport and a reduced cost ticket during the days of the show for admission on Sunday afternoon. A WORD FROM THE TRADE PROFESSIONALS Bit gives us the opportunity to meet with correspondents from all over the world, travel agents, hoteliers and airlines. It’s a place to do business, both in Italy and abroad. Stefano Pompili, General Manager Veratour
A BROAD SHOW PANORAMATHAT IS OPERATOR-FRIENDLY.
A WORD FROM THE TRADE PROFESSIONALS It’s a business centre which permits you to make yourself known to new clients and to meet travel agents. Mike Eivers, Marketing & Sales Boscolo TravelItalyThe entire Italian tourist offer: regions,municipalities, provinces.The advantages: Inclusion of the Bit BuyItaly workshop For regions with stands larger than 200 m2: in the Italy area, gathering the Italian creation of a schedule of pre-arranged exhibitors and buyers in the same pavilion appointments at the stand with foreign in order to increase business opportunities buyers interested in the Italian regional territories, giving them the possibility to A better exposure for thematic tourism, discover the heritage of the various regions thanks to the new themed islands which will focus on already-structured proposals ADV campaign aimed to create authentic within the territory (wine and food, culture, Travel Experiences for the travellers. nature and sports), with the aim of facilitating visits and involving private specialised trade professionals
The WorldA wide range of destinations and internationaltrade companies.The advantages: Inclusion of the Business Village The Destination Room is available within the “The World” pavilions to the foreign exhibitors to present what’s as a perfect setting for meetings new in 2013. In 2012 more than 1.500 trade between destinations, tour operators, professionals took part in the presentations accommodation and carriers and of foreign destinations to increase business opportunities ADV campaign aimed to create authentic Online Business Matching between Travel Experiences for the travellers. the exhibitors and the trade professionals (verified by the Secretariat Office) in order to better plan your presence at the show
A WORD FROM THE TRADE PROFESSIONALSIt’s the focal point within Europe for promotingour destination. Bit offers you a real opportunityto present new products to national andinternational markets.Alessio Rossi, Pr & Marketing Manager, The Republic of China
Business VillageOpen from 14th – 16th February and onlyaccessible to trade professionalsThe area strengthens its B2B core: the former Tourism Collection sectornow becomes an actual BUSINESS VILLAGE.Tour and cruise operators, hotel chains, air, sea and rail transport, rentalsand tourism related services, technologies.The advantages: Location of the Business Village within the “The World” pavilions to facilitate contact between the players with closely connected business requirements Strengthening of scheduled training events to attract more travel agents Development of engagement activities aimed at trade professionals.
A WORD FROM THE TRADE PROFESSIONALSBit helps us understand marketconditions and the needs oftravel agents, and allows thosewho participate to meet thesuppliers. It’s simply a can’t-missappointment.Alessandro Biasi, Marketing Manager Hotelplan
A WORD FROM THE TRADE PROFESSIONALSThe reason why I’ve chosen to attend Bit isexpanding our destinations and selling Italyas a destination to the general public.Reena Chopra, Magical Holidays Director, India
Bit WORKSHOPSBit Buyitaly Bit Buy Club15 - 16 February 2013 th th 14th February 2013The most important workshop for the Italian Bit devotes a full day to club operatorstourism product is back, the appointment who choose tourism for passion, have directwhere you can meet over 2.000 selected knowledge of the product and influence thesellers within the sphere of hospitality, real travel choices of their club members. Thisestate, tour operating, MICE, transport/ will be the sixth workshop and it provides ancarriers, with 700 top international buyers exclusive opportunity to generate new ideasfrom over 60 countries. and create out-of-season tourist packages.Specialist trade professionals dealing in 150 national and international sellers,incoming to Italy can gain direct access to selected from tour operators, travel agenciesthe workshop area again this year, by using and marketing consortiums will meet morean appointment agenda fixed online before the than 100 national and international buyersexhibition through a Business Matching system. from 11 different countries, such as company recreation clubs (CRAL) and after-work clubs,Major new events: theme associations, other clubs, as well as interest groups. The days will be subdivided according to theme (leisure, culture/food and wine, luxury, MICE/business travel) There will be an area dedicated to OLTA (On Line Travel Agencies) One day of the workshop is dedicated to pre-arranged appointments at the stand (only for regions with stands larger than 200 m2) The purchase of a pass is no longer tied to participation as a co-exhibitor at the show.
TRADE OPERATORSSUGGEST VISITING Bit.To watch the video visithttp://youtu.be/1W-VkBcCM7I
www.bit.fieramilano.it SECRETARIAT OFFICE Fiera Milano Spa Strada Statale del Sempione 28 20017 Rho, Milano phone +39 02 4997.1 email firstname.lastname@example.org