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PROJECT STUDY
REPORT
ON
Effective sale promotion
in cement industry in
patiala region
A
A PRESENTATION BY
TRIBHUWAN SINGH
...
Research Methodology
• Define the problem and research objective
• Prepare the sample plan
• Data collection
• Data analys...
OBJECTIVE OF THE STUDY
PRIMARY OBJECTIVE
 The first objective was
carried out the market
survey for knowing
prevailing th...
FINDINGS
 T.V. Advt. Play a vital role in increase sale.
 Sale promotion activities directly effected sale.
 UltraTech ...
Conclusion
From dealers & retailers analysis it can be concluded that the
Sale promotion activities are excellent of the U...
SUGGESION
Following are the some suggestions for the company
on the basis of this research -
 Increase the Tech. Helps.
...
Thank you
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Ultratech in patiala

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Transcript of "Ultratech in patiala"

  1. 1. PROJECT STUDY REPORT ON Effective sale promotion in cement industry in patiala region A A PRESENTATION BY TRIBHUWAN SINGH M.B.A.- 3rd sem
  2. 2. Research Methodology • Define the problem and research objective • Prepare the sample plan • Data collection • Data analysis • Findings and recommendation
  3. 3. OBJECTIVE OF THE STUDY PRIMARY OBJECTIVE  The first objective was carried out the market survey for knowing prevailing the effective sale promotion activities undertaken by UltraTech and other competitors in Patiala market. SECONDARY OBJECTIVE . The second objective of project was to study the effect of sale promotion on sale.
  4. 4. FINDINGS  T.V. Advt. Play a vital role in increase sale.  Sale promotion activities directly effected sale.  UltraTech Company very active in sale promotion activities in Patiala region.  Most of the respondents are selling UltraTech.  All companies are providing Mktg helps for their dealers & retailers
  5. 5. Conclusion From dealers & retailers analysis it can be concluded that the Sale promotion activities are excellent of the UltraTech Company. Respondent’s rate sale promotional activities are good. They says that T.V. Advt. is best as compare to other companies. They give the first rank to T.V. Advt. in the sale promotion activities according to their effectiveness. They give the first rank also to UltraTech Company in the sale promotion activities in the Patiala region. They want some extra schemes and benefits from the company so they can further increase their business.
  6. 6. SUGGESION Following are the some suggestions for the company on the basis of this research -  Increase the Tech. Helps.  Regularly maintain the POP.  Simple T.V. Advt. that’s people easily understand.  Company should provide attractive schemes to the dealers & retailers, to motivate them.  There should be more attractive schemes for end user customers of the company.
  7. 7. Thank you
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