A PROJECT STUDY REPORT ON Effective sale promotion in cement industry in patiala region A PRESENTATION BY TRIBHUWAN SINGH M.B.A.- 3rdsem
Define the problem and research objective
Prepare the sample plan
Findings and recommendation
OBJECTIVE OF THE STUDY PRIMARY OBJECTIVE
The first objective was carried out the market survey for knowing prevailing the effective sale promotion activities undertaken by UltraTech and other competitors in Patiala market.
SECONDARY OBJECTIVE . The second objective of project was to study the effect of sale promotion on sale.
FINDINGS T.V. Advt. Play a vital role in increase sale. Sale promotion activities directly effected sale. UltraTech Company very active in sale promotion activities in Patiala region. Most of the respondents are selling UltraTech. All companies are providing Mktg helps for their dealers & retailers
From dealers & retailers analysis it can be concluded that the Sale promotion activities are excellent of the UltraTech Company. Respondent’s rate sale promotional activities are good. They says that T.V. Advt. is best as compare to other companies. They give the first rank to T.V. Advt. in the sale promotion activities according to their effectiveness. They give the first rank also to UltraTech Company in the sale promotion activities in the Patiala region.
They want some extra schemes and benefits from the company so they can further increase their business.
SUGGESION Following are the some suggestions for the company on the basis of this research - Increase the Tech. Helps. Regularly maintain the POP. Simple T.V. Advt. that’s people easily understand. Company should provide attractive schemes to the dealers & retailers, to motivate them. There should be more attractive schemes for end user customers of the company.