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20121210 Upact Touch Peace Seminar
 

20121210 Upact Touch Peace Seminar

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    20121210 Upact Touch Peace Seminar 20121210 Upact Touch Peace Seminar Presentation Transcript

    • Co-creation Kick-offOr, how online can facilitate active global citizenship. Matthijs Roumen from Tribewise for Upact “Touch Peace” seminar, 11 december 2012
    • I’ve got only 20 minutes.Let’s keep the theory short and learn from awesome inspiring cases.
    • Technology introduced 50 years ago ...
    • Technology introduced 15 years ago ...
    • Technology is changing the way we communicate
    • especially for the kids these days ...grow up with new devices use it whenever they like
    • The advantage of organizations that are good at heart* (*e.g. peaceful organizations, charities and movements that act for a cause)
    • So how can we make these hard-to-reach youngsters talk? And make them spread a message, if they can Facebook, Whatsapp, Tumblr or play videogames instead.
    • Building blocks for successful campaigningBring it close, make it personal Use existing mechanisms The power of networks Let’s look at 9 inspiring cases.
    • Bring it close, make it personal Timeline History LessonsUse familiar layouts to deliver a message, easy to understand.
    • Bring it close, make it personal Street View SudanCombine the knowledge of platform understanding with an impactful message.
    • Bring it close, make it personal Upact -Timeline MomentCombine the knowledge of platform understanding with an impactful message.
    • Building blocks for successful campaigningBring it close, make it personal Use existing mechanisms The power of networks
    • Use existing mechanisms Unicef - Birthdays for SahelUse a predefined moment to start giving your voice. No more time for excuses.
    • Use existing mechanisms Heineken Facebook content Use engaging content to spread a commercial message. Announcing wintertimeCelebrating the birthday of the SMS Wishing you a happy Halloween
    • Use existing mechanismsWater is life - #FirstWorldProblems Speak the language of the target audience (by hijacking a hashtag).
    • Building blocks for successful campaigningBring it close, make it personal Use existing mechanisms The power of networks
    • the power of networksWageningen University Student Street View Use the network of your ambassadors to get a message across.
    • the power of networksWakker Dier Facebook campaign Use the network of ambassadors to deliver the message. forcing Albert Heijn to stop using the “Plofkip”
    • the power of networks1% Club Tik je vrienden RijkAsk your network for permission to use their social accounts. Sharing is the new currency, show your sympathy and share the messages of 1% club.
    • What did we learn today? Bring it close, make it personal Use existing mechanisms think networksUse familiar layouts to deliver a message, easy to understand. Use engaging content to spread a commercial message.Combine the knowledge of platform understanding with an impactful message. Use the network of ambassadors to deliver the message.Use a predefined moment to start giving your voice. No more time for excuses. Use the network of your ambassadors to get a message across.Speak the language of the target audience (by hijacking a hashtag). Ask your network for permission to use their social accounts. Need more inspiration? Stay up to date at www.frank-ly.nl or www.osocio.org.
    • Thank you!Let’s chat on during the expert sessions. Contact me @mroumen or mroumen@tribewise.nl