On Personas - Who is Antonella?
28 year old Italian
Focused on friends and fun, clubbing and parties
She drives the Ford Fiesta
Antonella
Is Not Real
Invented Her
So that their Engineers would stop
arguing about their likes and
dislikes and focus on building a car
Personas Succeed if…
She is well researched
(Assumptive Personas do not help in eliminating subjectivity)
If she has a lif...
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On personas - User Experience Digest

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What are personas? What purpose do they serve? Are they just buzz words thrown around by designers? Do reputable companies benefit from it?
Meet Antonella and let me know in the comments section.

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  • Modeling the user and its benefits in the design are often quite difficult especially in organization where everyone that interacts with a system is categorically called “user”. Antonella helped change that.
  • On personas - User Experience Digest

    1. 1. On Personas - Who is Antonella?
    2. 2. 28 year old Italian Focused on friends and fun, clubbing and parties
    3. 3. She drives the Ford Fiesta
    4. 4. Antonella Is Not Real
    5. 5. Invented Her So that their Engineers would stop arguing about their likes and dislikes and focus on building a car
    6. 6. Personas Succeed if… She is well researched (Assumptive Personas do not help in eliminating subjectivity) If she has a life beyond a design artifact If conversations about the product factor her requirements, mindset, expertise and temperament If an anti-persona exists (someone who isn’t the target user) She complains that the product team’s likes and dislikes don’t matter much to her
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