Experiential marketing is ever-changing and it is not easier to say which shape it is going to take in the future. The marketing method that started with dramatic portrayals is now so vast that mentioning each of them might take the entire page.

2.  Experiential marketing is ever-changing and it is not easier to say which shape it is
going to take in the future. The marketing method that started with dramatic
portrayals is now so vast that mentioning each of them might take the entire
page. With every new update, there comes a new challenge and marketers need
to keep a track of these trends if they want to last in the industry.
 And, when we talk about future, the first thing that comes to everyone’s mind is
technology. About how it is growing so fast and how it will be influencing every
other aspect of human life. This forecast can be undermined because most of the
masterminds think otherwise. They think that experiential marketing will always
be based on ‘quality experience’ although technology will help in bridging the gap
between the consumer and the products.

3.  Keeping all that in mind, here are the few trends that experiential agency need
to keep a track of:
 Stay focused on improving the experience of the user instead of hovering around
technological updates. User experience will be above all and the entire focus
should be based on that.
 The role of brand ambassadors is going to increase. Their relationship with the
customers will play a crucial role.
 Commercial 3D printing will be of high importance. Be it billboards, personalized
t-shirts, or any other area, 3D pictures are going to be the next big thing in
promotion.
 Content will play a crucial role in educating people about the concepts of
experiential marketing. Hiring better writer can be very helpful.
 These are some of the few things that are going to change the landscape of this
marketing medium. Find the best events agency that has the experience and the
expertise to give your brand the popularity and exposure it deserves.

4. Contact Us ::
Tribe
Unit 4
The Wool House
74 Back Church Lane
London, E1 1LX
+44(0)20 7702 3600
United Kingdom
E-mail: david.burgman@tribemarketing.co.uk