Brilliant Employer BrandingUsing Social Media for Stupendous Recruiting Results                   JOSEPH FUNG, CEO
MANAGING OVER                   10,000 EMPLOYEESWe’ve seen alot, and 100% ofthe best ideascome fromcustomers.
What’s in a Brand?
Branding Happens In the Middle Corporate            Your  Identity          Promise         Customer          Opinion
Why Do I Care?
Better Hires  Better CultureBetter Performance
Your Mission: Employer Branding   Identity  Communicate Authentically   Promise  Participate Appropriately   Opinion  S...
Authenticity Comes FromIndividual Participation
“Appropriately” IncludesTiming and Voice
Great Stories Will BeRemembered and Shared
5 Step Plan for Employer BrandingIn Partnership With Your Marketing/Communications Team       1. Collect Identity Guidelin...
PromiseGreat Work EnvironmentPassionate PeopleOpinionYoung, Tech, Web-Savvy
PromiseChallenging WorkGrowthOpinionFast, Unconventional, Accessible
2124 Likes35,970 Followers
PromiseMeaningfulWork, Interesting PeopleOpinionFriendly, Fun, Modern
Employees Drive Recruitment
Dan Pink is way smarterthan I am
Early Team Members are Flag-Bearers• Formal On-Boarding• Articulating Company Values• Championing Your CultureIf you can h...
Feel free to connect at joseph@tribehr.comwww.twitter.com/josephfungwww.linkedin.com/in/josephfungwww.slideshare.net/josep...
Brilliant Employer Branding
Brilliant Employer Branding
Brilliant Employer Branding
Brilliant Employer Branding
Brilliant Employer Branding
Brilliant Employer Branding
Brilliant Employer Branding
Brilliant Employer Branding
Brilliant Employer Branding
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Brilliant Employer Branding

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Using Social Media for Stupendous Recruiting Results

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  • “If Apple was like everyone else a marketing message might be: We make great computers. They’re user friendly. Want to buy one? …Here’s how Apple actually communicates: everything we do, We believe in challenging the status quo, we believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly. We just happen to make great computers. Want to buy one?”“The goal is not to do business with everybody who needs what you have, the goal is to do business with people who believe what you believe.” So start with why instead of what when you are rethinking your marketing strategy, and this flip can change how people think about your company and why they should do business with you. This applies directly to HR and team leadership
  • Look at the Zappos website…
  • Note that nowhere on this page is anything that says “we sell shoes”
  • Here’s what it looks like at TribeHR
  • Transcript of "Brilliant Employer Branding"

    1. 1. Brilliant Employer BrandingUsing Social Media for Stupendous Recruiting Results JOSEPH FUNG, CEO
    2. 2. MANAGING OVER 10,000 EMPLOYEESWe’ve seen alot, and 100% ofthe best ideascome fromcustomers.
    3. 3. What’s in a Brand?
    4. 4. Branding Happens In the Middle Corporate Your Identity Promise Customer Opinion
    5. 5. Why Do I Care?
    6. 6. Better Hires Better CultureBetter Performance
    7. 7. Your Mission: Employer Branding Identity  Communicate Authentically Promise  Participate Appropriately Opinion  Share and Make Shareable
    8. 8. Authenticity Comes FromIndividual Participation
    9. 9. “Appropriately” IncludesTiming and Voice
    10. 10. Great Stories Will BeRemembered and Shared
    11. 11. 5 Step Plan for Employer BrandingIn Partnership With Your Marketing/Communications Team 1. Collect Identity Guidelines 2. Articulate Promise to Employees 3. Determine Desired (Specific) Market Opinion 4. Share and Reply (Officially) 5. Empower Employee Sharing
    12. 12. PromiseGreat Work EnvironmentPassionate PeopleOpinionYoung, Tech, Web-Savvy
    13. 13. PromiseChallenging WorkGrowthOpinionFast, Unconventional, Accessible
    14. 14. 2124 Likes35,970 Followers
    15. 15. PromiseMeaningfulWork, Interesting PeopleOpinionFriendly, Fun, Modern
    16. 16. Employees Drive Recruitment
    17. 17. Dan Pink is way smarterthan I am
    18. 18. Early Team Members are Flag-Bearers• Formal On-Boarding• Articulating Company Values• Championing Your CultureIf you can help them understand the “why”, theycan take care of the rest.
    19. 19. Feel free to connect at joseph@tribehr.comwww.twitter.com/josephfungwww.linkedin.com/in/josephfungwww.slideshare.net/josephfungPhoto CreditsUnevolved Brand #82 - http://www.flickr.com/photos/grahamsblog/

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