www.chaione.comTHE PHONE YOU BUY 2 YEARS FROMNOW WILL MAKE CONCERTS AMAZINGA Look Into How Mobile Technology Is Changing L...
www.chaione.comROADMAP•Inspiration For This Talk•Why Mobile’s Great For Live Music•Lessons From NOLAED•What’s Important Fo...
www.chaione.comINSPIRATION FOR THIS TALKDeli Radio iPhone App: http://m.deliradio.com                                     ...
www.chaione.comWHAT MAKES MOBILE GREATFOR LIVE MUSIC?                     Juston Western, Director of Delivery            ...
www.chaione.comWHAT MAKES MOBILE GREATFOR LIVE MUSIC?                  •   Capture The Moment                             ...
www.chaione.comWHAT MAKES MOBILE GREATFOR LIVE MUSIC?                  •   Capture The Moment                  •   Share T...
www.chaione.comWHAT MAKES MOBILE GREATFOR LIVE MUSIC?                  •   Capture The Moment                  •   Share T...
www.chaione.comLESSONS FROM NOLAEDNew Orleans Electronica Digest Years From 2001 - 2005               •  People Crave Musi...
www.chaione.comWHAT’S IMPORTANT FOREACH?Why Would Each Of These Audiences Care About Mobile Tech?Fans                    A...
www.chaione.comWHAT’S IMPORTANT FOREACH?Why Would Each Of These Audiences Care About Mobile Tech?Fans                     ...
www.chaione.comWHAT’S IMPORTANT FOREACH?Why Would Each Of These Audiences Care About Mobile Tech?Fans                     ...
www.chaione.comWHAT’S IMPORTANT FOREACH?Why Would Each Of These Audiences Care About Mobile Tech?Fans                     ...
www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities:                      Juston Western, Director of Delivery            ...
www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: •   Ubiquitous & Reliable 4G Connections                             ...
www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: •   Ubiquitous & Reliable 4G Connections •   Wi-Fi at Concert Venues ...
www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: •   Ubiquitous & Reliable 4G Connections •   Wi-Fi at Concert Venues ...
www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: •   Ubiquitous & Reliable 4G Connections •   Wi-Fi at Concert Venues ...
www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: •   Ubiquitous & Reliable 4G Connections •   Wi-Fi at Concert Venues ...
www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: •   Ubiquitous & Reliable 4G Connections •   Wi-Fi at Concert Venues ...
www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: •   Ubiquitous & Reliable 4G Connections •   Wi-Fi at Concert Venues ...
www.chaione.com    JUSTON’SVOODOO FEST 2013             Juston Western, Director of Delivery             281-377-6319 |   ...
www.chaione.com     Ubiquitous 4G    Juston Western, Director of Delivery    281-377-6319 |9   juston@chaione.com
www.chaione.com      Enhanced Location     Juston Western, Director of Delivery     281-377-6319 |10   juston@chaione.com
www.chaione.com      Reliable 4G     Juston Western, Director of Delivery     281-377-6319 |11   juston@chaione.com
www.chaione.comNear Field Communications                                 Juston Western, Director of Delivery             ...
www.chaione.com     Juston Western, Director of Delivery     281-377-6319 |13   juston@chaione.com
www.chaione.com      Enhanced GPS     Juston Western, Director of Delivery     281-377-6319 |14   juston@chaione.com
www.chaione.comWi-Fi at Concert Venues                               Juston Western, Director of Delivery                 ...
www.chaione.com     Juston Western, Director of Delivery     281-377-6319 |16   juston@chaione.com
www.chaione.com     Juston Western, Director of Delivery     281-377-6319 |17   juston@chaione.com
www.chaione.com     Juston Western, Director of Delivery     281-377-6319 |18   juston@chaione.com
www.chaione.com     Juston Western, Director of Delivery     281-377-6319 |19   juston@chaione.com
www.chaione.com      HD Video Camera     Juston Western, Director of Delivery     281-377-6319 |20   juston@chaione.com
www.chaione.comLonger Battery Life                           Juston Western, Director of Delivery                         ...
www.chaione.com     Juston Western, Director of Delivery     281-377-6319 |22   juston@chaione.com
www.chaione.com     Juston Western, Director of Delivery     281-377-6319 |23   juston@chaione.com
www.chaione.comWHAT MAKES MOBILE GREATFOR LIVE MUSIC?                   •   Capture The Moment                   •   Share...
www.chaione.comWHERE’S THE OPPORTUNITY?                      Juston Western, Director of Delivery                      281...
www.chaione.comWHERE’S THE OPPORTUNITY?•   Embrace Mobile, Don’t Restrict It                                             J...
www.chaione.comWHERE’S THE OPPORTUNITY?•   Embrace Mobile, Don’t Restrict It•   There Are No Sacred Cows                  ...
www.chaione.comWHERE’S THE OPPORTUNITY?•   Embrace Mobile, Don’t Restrict It•   There Are No Sacred Cows•   Don’t Assume T...
www.chaione.comWHERE’S THE OPPORTUNITY?•   Embrace Mobile, Don’t Restrict It•   There Are No Sacred Cows•   Don’t Assume T...
THANK YOU            Juston Western, Director of Delivery            281-377-6319 |            juston@chaione.com
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Juston Western: The Phone You Buy 2 Years from Now Will Make Concerts Amazing

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  • - Access to professional recordings of the performance, audio & video\n- Photos of the event\n\n- Initiate conversation prior to event\n- Location specific back-channel during the event\n- Continue conversation after the event\n\n- Message the artist, get a response\n
  • - Access to professional recordings of the performance, audio & video\n- Photos of the event\n\n- Initiate conversation prior to event\n- Location specific back-channel during the event\n- Continue conversation after the event\n\n- Message the artist, get a response\n
  • - Access to professional recordings of the performance, audio & video\n- Photos of the event\n\n- Initiate conversation prior to event\n- Location specific back-channel during the event\n- Continue conversation after the event\n\n- Message the artist, get a response\n
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  • - Think About How the Fan, Artist, & Promoter benefits\n
  • - Week Before Event\n- Unique Social Networks for each stage\n- Join the Dance Tent social network\n
  • - Day of the Event\n- Check the heat map to see where early fans are clustered\n
  • - Walk by COW\n- Backhaul for the 125,000 fans with gadgets\n
  • - Main Stage has NFC terminals\n- Wave for chance to meet Master P\n
  • - Place Order for Hurricane & Shrimp Poboy\n- Pick Up at Smart Window of NOLA Food Experience\n
  • - Geo Fence Alert\n- Old roommate from Tulane is within 25 feet\n
  • - Trombone Shorty playing at other stage\n- Video wall behind him being fed by 100 live streaming feeds from within the audience\n
  • - Get Push Notification I won the Master P Meet & Greet\n- More Connecticut than 3rd Ward\n
  • - Head to Dance Tent for John Digweed’s set\n- Launch newly Released “Mix Slicer” app\n- Rate each track from 1 - 10\n- My Beatport-branded Shazzam Pro app can audio-fingerprint even the obscure remixes\n
  • - Eagerly await my favorite act, Orbital\n- Launch my Orbital App\n- Order tour t-shirt & choose to have it delivered to my house in TX\n- Launch my “YourEncore” app to choose which track they close with\n- Live, up-close stage footage being streamed to my phone\n
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  • - Fire up my Justin.tv app\n- Stream HD video of the encore to my brother in New Mexico\n
  • - Group message from my NOLA crew that Trent Reznor is playing a secret show afterwards\n- Check it out, conclude my Voodoo day\n
  • - All the photos & videos I shot I edit together on my device\n- Submit to Voodoo website the following week for a chance to win a 3 day pass to Voodoo 2014\n
  • - Buy audio recording of John Digweed’s performance for $9.99\n- Buy video recording of Trombone Shorty’s performance for $19.99\n
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  • Juston Western: The Phone You Buy 2 Years from Now Will Make Concerts Amazing

    1. 1. www.chaione.comTHE PHONE YOU BUY 2 YEARS FROMNOW WILL MAKE CONCERTS AMAZINGA Look Into How Mobile Technology Is Changing Live Music For Fans, Artists, & Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com
    2. 2. www.chaione.comROADMAP•Inspiration For This Talk•Why Mobile’s Great For Live Music•Lessons From NOLAED•What’s Important For Fans, Artists, & Promoters•Mobile Tech In Two Years•Juston’s Voodoo Fest 2013•Where’s The Opportunity Juston Western, Director of Delivery 281-377-6319 | 2 juston@chaione.com
    3. 3. www.chaione.comINSPIRATION FOR THIS TALKDeli Radio iPhone App: http://m.deliradio.com Intersection Of Passions For Tech & Music • Bring Attention Back To Local Bands • Inspire People To Get Out • Music Uploaded By Artists, Royalty Free • Fill Void Left By MySpace • So Much Opportunity In Mobile For Music Juston Western, Director of Delivery 281-377-6319 | 3 juston@chaione.com
    4. 4. www.chaione.comWHAT MAKES MOBILE GREATFOR LIVE MUSIC? Juston Western, Director of Delivery 281-377-6319 | 4 juston@chaione.com
    5. 5. www.chaione.comWHAT MAKES MOBILE GREATFOR LIVE MUSIC? • Capture The Moment Juston Western, Director of Delivery 281-377-6319 | 4 juston@chaione.com
    6. 6. www.chaione.comWHAT MAKES MOBILE GREATFOR LIVE MUSIC? • Capture The Moment • Share The Moment Juston Western, Director of Delivery 281-377-6319 | 4 juston@chaione.com
    7. 7. www.chaione.comWHAT MAKES MOBILE GREATFOR LIVE MUSIC? • Capture The Moment • Share The Moment • Enhance The Moment Juston Western, Director of Delivery 281-377-6319 | 4 juston@chaione.com
    8. 8. www.chaione.comLESSONS FROM NOLAEDNew Orleans Electronica Digest Years From 2001 - 2005 • People Crave Music Information • Technology Changes Behavior & Beliefs Juston Western, Director of Delivery 281-377-6319 | 5 juston@chaione.com
    9. 9. www.chaione.comWHAT’S IMPORTANT FOREACH?Why Would Each Of These Audiences Care About Mobile Tech?Fans Artists Promoters Juston Western, Director of Delivery 281-377-6319 | 6 juston@chaione.com
    10. 10. www.chaione.comWHAT’S IMPORTANT FOREACH?Why Would Each Of These Audiences Care About Mobile Tech?Fans Artists Promoters • Relive The Moment • Connect With Other Fans • Connect With Artists Juston Western, Director of Delivery 281-377-6319 | 6 juston@chaione.com
    11. 11. www.chaione.comWHAT’S IMPORTANT FOREACH?Why Would Each Of These Audiences Care About Mobile Tech?Fans Artists Promoters • Relive The Moment • Building The Brand • Connect With Other Fans • Pleasing The Fans • Making Money • Connect With Artists Juston Western, Director of Delivery 281-377-6319 | 6 juston@chaione.com
    12. 12. www.chaione.comWHAT’S IMPORTANT FOREACH?Why Would Each Of These Audiences Care About Mobile Tech?Fans Artists Promoters • Relive The Moment • Building The Brand • Growing The Business • Connect With Other • Pleasing The Fans Fans • Delighting The • Making Money Customers • Connect With Artists • Leaving A Legacy Juston Western, Director of Delivery 281-377-6319 | 6 juston@chaione.com
    13. 13. www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
    14. 14. www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: • Ubiquitous & Reliable 4G Connections Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
    15. 15. www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: • Ubiquitous & Reliable 4G Connections • Wi-Fi at Concert Venues Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
    16. 16. www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: • Ubiquitous & Reliable 4G Connections • Wi-Fi at Concert Venues • HD Video Cameras On Devices Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
    17. 17. www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: • Ubiquitous & Reliable 4G Connections • Wi-Fi at Concert Venues • HD Video Cameras On Devices • Enhanced GPS & Location Capabilities Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
    18. 18. www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: • Ubiquitous & Reliable 4G Connections • Wi-Fi at Concert Venues • HD Video Cameras On Devices • Enhanced GPS & Location Capabilities • Longer Battery Life Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
    19. 19. www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: • Ubiquitous & Reliable 4G Connections • Wi-Fi at Concert Venues • HD Video Cameras On Devices • Enhanced GPS & Location Capabilities • Longer Battery Life • NFC For Context-Specific Actions Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
    20. 20. www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: • Ubiquitous & Reliable 4G Connections • Wi-Fi at Concert Venues • HD Video Cameras On Devices • Enhanced GPS & Location Capabilities • Longer Battery Life • NFC For Context-Specific Actions • Heavy Lifting Done Server-Side Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
    21. 21. www.chaione.com JUSTON’SVOODOO FEST 2013 Juston Western, Director of Delivery 281-377-6319 | 8 juston@chaione.com
    22. 22. www.chaione.com Ubiquitous 4G Juston Western, Director of Delivery 281-377-6319 |9 juston@chaione.com
    23. 23. www.chaione.com Enhanced Location Juston Western, Director of Delivery 281-377-6319 |10 juston@chaione.com
    24. 24. www.chaione.com Reliable 4G Juston Western, Director of Delivery 281-377-6319 |11 juston@chaione.com
    25. 25. www.chaione.comNear Field Communications Juston Western, Director of Delivery 281-377-6319 | 12 juston@chaione.com
    26. 26. www.chaione.com Juston Western, Director of Delivery 281-377-6319 |13 juston@chaione.com
    27. 27. www.chaione.com Enhanced GPS Juston Western, Director of Delivery 281-377-6319 |14 juston@chaione.com
    28. 28. www.chaione.comWi-Fi at Concert Venues Juston Western, Director of Delivery 281-377-6319 | 15 juston@chaione.com
    29. 29. www.chaione.com Juston Western, Director of Delivery 281-377-6319 |16 juston@chaione.com
    30. 30. www.chaione.com Juston Western, Director of Delivery 281-377-6319 |17 juston@chaione.com
    31. 31. www.chaione.com Juston Western, Director of Delivery 281-377-6319 |18 juston@chaione.com
    32. 32. www.chaione.com Juston Western, Director of Delivery 281-377-6319 |19 juston@chaione.com
    33. 33. www.chaione.com HD Video Camera Juston Western, Director of Delivery 281-377-6319 |20 juston@chaione.com
    34. 34. www.chaione.comLonger Battery Life Juston Western, Director of Delivery 281-377-6319 | 21 juston@chaione.com
    35. 35. www.chaione.com Juston Western, Director of Delivery 281-377-6319 |22 juston@chaione.com
    36. 36. www.chaione.com Juston Western, Director of Delivery 281-377-6319 |23 juston@chaione.com
    37. 37. www.chaione.comWHAT MAKES MOBILE GREATFOR LIVE MUSIC? • Capture The Moment • Share The Moment • Enhance The Moment Juston Western, Director of Delivery 281-377-6319 | 24 juston@chaione.com
    38. 38. www.chaione.comWHERE’S THE OPPORTUNITY? Juston Western, Director of Delivery 281-377-6319 | 25 juston@chaione.com
    39. 39. www.chaione.comWHERE’S THE OPPORTUNITY?• Embrace Mobile, Don’t Restrict It Juston Western, Director of Delivery 281-377-6319 | 25 juston@chaione.com
    40. 40. www.chaione.comWHERE’S THE OPPORTUNITY?• Embrace Mobile, Don’t Restrict It• There Are No Sacred Cows Juston Western, Director of Delivery 281-377-6319 | 25 juston@chaione.com
    41. 41. www.chaione.comWHERE’S THE OPPORTUNITY?• Embrace Mobile, Don’t Restrict It• There Are No Sacred Cows• Don’t Assume The Incumbents Execute First OR Best Juston Western, Director of Delivery 281-377-6319 | 25 juston@chaione.com
    42. 42. www.chaione.comWHERE’S THE OPPORTUNITY?• Embrace Mobile, Don’t Restrict It• There Are No Sacred Cows• Don’t Assume The Incumbents Execute First OR Best• Niches Are Profitable Juston Western, Director of Delivery 281-377-6319 | 25 juston@chaione.com
    43. 43. THANK YOU Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com

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