Juston Western: The Phone You Buy 2 Years from Now Will Make Concerts Amazing
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Juston Western: The Phone You Buy 2 Years from Now Will Make Concerts Amazing

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  • - Access to professional recordings of the performance, audio & video\n- Photos of the event\n\n- Initiate conversation prior to event\n- Location specific back-channel during the event\n- Continue conversation after the event\n\n- Message the artist, get a response\n
  • - Access to professional recordings of the performance, audio & video\n- Photos of the event\n\n- Initiate conversation prior to event\n- Location specific back-channel during the event\n- Continue conversation after the event\n\n- Message the artist, get a response\n
  • - Access to professional recordings of the performance, audio & video\n- Photos of the event\n\n- Initiate conversation prior to event\n- Location specific back-channel during the event\n- Continue conversation after the event\n\n- Message the artist, get a response\n
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  • - Think About How the Fan, Artist, & Promoter benefits\n
  • - Week Before Event\n- Unique Social Networks for each stage\n- Join the Dance Tent social network\n
  • - Day of the Event\n- Check the heat map to see where early fans are clustered\n
  • - Walk by COW\n- Backhaul for the 125,000 fans with gadgets\n
  • - Main Stage has NFC terminals\n- Wave for chance to meet Master P\n
  • - Place Order for Hurricane & Shrimp Poboy\n- Pick Up at Smart Window of NOLA Food Experience\n
  • - Geo Fence Alert\n- Old roommate from Tulane is within 25 feet\n
  • - Trombone Shorty playing at other stage\n- Video wall behind him being fed by 100 live streaming feeds from within the audience\n
  • - Get Push Notification I won the Master P Meet & Greet\n- More Connecticut than 3rd Ward\n
  • - Head to Dance Tent for John Digweed’s set\n- Launch newly Released “Mix Slicer” app\n- Rate each track from 1 - 10\n- My Beatport-branded Shazzam Pro app can audio-fingerprint even the obscure remixes\n
  • - Eagerly await my favorite act, Orbital\n- Launch my Orbital App\n- Order tour t-shirt & choose to have it delivered to my house in TX\n- Launch my “YourEncore” app to choose which track they close with\n- Live, up-close stage footage being streamed to my phone\n
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  • - Fire up my Justin.tv app\n- Stream HD video of the encore to my brother in New Mexico\n
  • - Group message from my NOLA crew that Trent Reznor is playing a secret show afterwards\n- Check it out, conclude my Voodoo day\n
  • - All the photos & videos I shot I edit together on my device\n- Submit to Voodoo website the following week for a chance to win a 3 day pass to Voodoo 2014\n
  • - Buy audio recording of John Digweed’s performance for $9.99\n- Buy video recording of Trombone Shorty’s performance for $19.99\n
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Juston Western: The Phone You Buy 2 Years from Now Will Make Concerts Amazing Juston Western: The Phone You Buy 2 Years from Now Will Make Concerts Amazing Presentation Transcript

  • www.chaione.comTHE PHONE YOU BUY 2 YEARS FROMNOW WILL MAKE CONCERTS AMAZINGA Look Into How Mobile Technology Is Changing Live Music For Fans, Artists, & Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com
  • www.chaione.comROADMAP•Inspiration For This Talk•Why Mobile’s Great For Live Music•Lessons From NOLAED•What’s Important For Fans, Artists, & Promoters•Mobile Tech In Two Years•Juston’s Voodoo Fest 2013•Where’s The Opportunity Juston Western, Director of Delivery 281-377-6319 | 2 juston@chaione.com
  • www.chaione.comINSPIRATION FOR THIS TALKDeli Radio iPhone App: http://m.deliradio.com Intersection Of Passions For Tech & Music • Bring Attention Back To Local Bands • Inspire People To Get Out • Music Uploaded By Artists, Royalty Free • Fill Void Left By MySpace • So Much Opportunity In Mobile For Music Juston Western, Director of Delivery 281-377-6319 | 3 juston@chaione.com
  • www.chaione.comWHAT MAKES MOBILE GREATFOR LIVE MUSIC? Juston Western, Director of Delivery 281-377-6319 | 4 juston@chaione.com
  • www.chaione.comWHAT MAKES MOBILE GREATFOR LIVE MUSIC? • Capture The Moment Juston Western, Director of Delivery 281-377-6319 | 4 juston@chaione.com
  • www.chaione.comWHAT MAKES MOBILE GREATFOR LIVE MUSIC? • Capture The Moment • Share The Moment Juston Western, Director of Delivery 281-377-6319 | 4 juston@chaione.com
  • www.chaione.comWHAT MAKES MOBILE GREATFOR LIVE MUSIC? • Capture The Moment • Share The Moment • Enhance The Moment Juston Western, Director of Delivery 281-377-6319 | 4 juston@chaione.com
  • www.chaione.comLESSONS FROM NOLAEDNew Orleans Electronica Digest Years From 2001 - 2005 • People Crave Music Information • Technology Changes Behavior & Beliefs Juston Western, Director of Delivery 281-377-6319 | 5 juston@chaione.com
  • www.chaione.comWHAT’S IMPORTANT FOREACH?Why Would Each Of These Audiences Care About Mobile Tech?Fans Artists Promoters Juston Western, Director of Delivery 281-377-6319 | 6 juston@chaione.com
  • www.chaione.comWHAT’S IMPORTANT FOREACH?Why Would Each Of These Audiences Care About Mobile Tech?Fans Artists Promoters • Relive The Moment • Connect With Other Fans • Connect With Artists Juston Western, Director of Delivery 281-377-6319 | 6 juston@chaione.com
  • www.chaione.comWHAT’S IMPORTANT FOREACH?Why Would Each Of These Audiences Care About Mobile Tech?Fans Artists Promoters • Relive The Moment • Building The Brand • Connect With Other Fans • Pleasing The Fans • Making Money • Connect With Artists Juston Western, Director of Delivery 281-377-6319 | 6 juston@chaione.com
  • www.chaione.comWHAT’S IMPORTANT FOREACH?Why Would Each Of These Audiences Care About Mobile Tech?Fans Artists Promoters • Relive The Moment • Building The Brand • Growing The Business • Connect With Other • Pleasing The Fans Fans • Delighting The • Making Money Customers • Connect With Artists • Leaving A Legacy Juston Western, Director of Delivery 281-377-6319 | 6 juston@chaione.com
  • www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
  • www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: • Ubiquitous & Reliable 4G Connections Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
  • www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: • Ubiquitous & Reliable 4G Connections • Wi-Fi at Concert Venues Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
  • www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: • Ubiquitous & Reliable 4G Connections • Wi-Fi at Concert Venues • HD Video Cameras On Devices Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
  • www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: • Ubiquitous & Reliable 4G Connections • Wi-Fi at Concert Venues • HD Video Cameras On Devices • Enhanced GPS & Location Capabilities Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
  • www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: • Ubiquitous & Reliable 4G Connections • Wi-Fi at Concert Venues • HD Video Cameras On Devices • Enhanced GPS & Location Capabilities • Longer Battery Life Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
  • www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: • Ubiquitous & Reliable 4G Connections • Wi-Fi at Concert Venues • HD Video Cameras On Devices • Enhanced GPS & Location Capabilities • Longer Battery Life • NFC For Context-Specific Actions Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
  • www.chaione.comMOBILE TECH 2 YEARS FROMNOWRealities: • Ubiquitous & Reliable 4G Connections • Wi-Fi at Concert Venues • HD Video Cameras On Devices • Enhanced GPS & Location Capabilities • Longer Battery Life • NFC For Context-Specific Actions • Heavy Lifting Done Server-Side Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
  • www.chaione.com JUSTON’SVOODOO FEST 2013 Juston Western, Director of Delivery 281-377-6319 | 8 juston@chaione.com
  • www.chaione.com Ubiquitous 4G Juston Western, Director of Delivery 281-377-6319 |9 juston@chaione.com
  • www.chaione.com Enhanced Location Juston Western, Director of Delivery 281-377-6319 |10 juston@chaione.com
  • www.chaione.com Reliable 4G Juston Western, Director of Delivery 281-377-6319 |11 juston@chaione.com
  • www.chaione.comNear Field Communications Juston Western, Director of Delivery 281-377-6319 | 12 juston@chaione.com
  • www.chaione.com Juston Western, Director of Delivery 281-377-6319 |13 juston@chaione.com
  • www.chaione.com Enhanced GPS Juston Western, Director of Delivery 281-377-6319 |14 juston@chaione.com
  • www.chaione.comWi-Fi at Concert Venues Juston Western, Director of Delivery 281-377-6319 | 15 juston@chaione.com
  • www.chaione.com Juston Western, Director of Delivery 281-377-6319 |16 juston@chaione.com
  • www.chaione.com Juston Western, Director of Delivery 281-377-6319 |17 juston@chaione.com
  • www.chaione.com Juston Western, Director of Delivery 281-377-6319 |18 juston@chaione.com
  • www.chaione.com Juston Western, Director of Delivery 281-377-6319 |19 juston@chaione.com
  • www.chaione.com HD Video Camera Juston Western, Director of Delivery 281-377-6319 |20 juston@chaione.com
  • www.chaione.comLonger Battery Life Juston Western, Director of Delivery 281-377-6319 | 21 juston@chaione.com
  • www.chaione.com Juston Western, Director of Delivery 281-377-6319 |22 juston@chaione.com
  • www.chaione.com Juston Western, Director of Delivery 281-377-6319 |23 juston@chaione.com
  • www.chaione.comWHAT MAKES MOBILE GREATFOR LIVE MUSIC? • Capture The Moment • Share The Moment • Enhance The Moment Juston Western, Director of Delivery 281-377-6319 | 24 juston@chaione.com
  • www.chaione.comWHERE’S THE OPPORTUNITY? Juston Western, Director of Delivery 281-377-6319 | 25 juston@chaione.com
  • www.chaione.comWHERE’S THE OPPORTUNITY?• Embrace Mobile, Don’t Restrict It Juston Western, Director of Delivery 281-377-6319 | 25 juston@chaione.com
  • www.chaione.comWHERE’S THE OPPORTUNITY?• Embrace Mobile, Don’t Restrict It• There Are No Sacred Cows Juston Western, Director of Delivery 281-377-6319 | 25 juston@chaione.com
  • www.chaione.comWHERE’S THE OPPORTUNITY?• Embrace Mobile, Don’t Restrict It• There Are No Sacred Cows• Don’t Assume The Incumbents Execute First OR Best Juston Western, Director of Delivery 281-377-6319 | 25 juston@chaione.com
  • www.chaione.comWHERE’S THE OPPORTUNITY?• Embrace Mobile, Don’t Restrict It• There Are No Sacred Cows• Don’t Assume The Incumbents Execute First OR Best• Niches Are Profitable Juston Western, Director of Delivery 281-377-6319 | 25 juston@chaione.com
  • THANK YOU Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com