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17 privacy matters

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    17 privacy matters 17 privacy matters Presentation Transcript

    • Privacy Matters
      … or does it?
      Thursday, October 28, 2010
    • "You have zero privacy anyway. Get over it.“ - Sun Microsystems' CEO Scott McNealy (1999)
    • Hullabaloo
    • What is privacy?
      Historical concept - An objective, legitimate or reasonable expectation of privacy is an expectation of privacy generally recognized by society.
      Modern Tort law defining invasion of privacy –
      Intrusion of solitude: physical or electronic intrusion into one's private quarters.
      Public disclosure of private facts: the dissemination of truthful private information which a reasonable person would find objectionable
    • Privacy is dead?
      “People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that has evolved over time.” – Facebook CEO, Mark Zuckerberg – 2010
      Is there a generational gap with the expectation of privacy online?
    • Challenge
      Privacy = control of dissemination of information
      Challenge = dramatic increase is amount of personal data
      Easy storage and tracking of information by systems
      Difficult storage and tracking by individuals
    • Facebook Privacy Map
    • Our privacy survey
      1,000 online respondents
      Age: 13 - 20 (200)
      Age: 21 - 29 (200)
      Age: 30 - 39 (200)
      Age: 40 - 54 (200)
      Age: 55 + (200)
    • Do you feel that too much of your private information is shared online?
    • Generation Gap
    • How concerned are you about your online privacy?
      *Scalar Question 1 – 7 ranking
    • How concerned are you that the following data is collected about you during normal internet use?
    • How comfortable are you sharing each of the following data points?
    • How comfortable are you sharing your personal information with the following groups?
    • Conclusion
      The expectation of privacy is evolving
      The challenge will be to balance generational views on privacy and sharing