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AMA Toronto - Financial Services Presentation: Overcoming Obstacles to Social Media Marketing

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We can’t do that here! Overcoming Social Media Obstacles in Financial Services...

We can’t do that here! Overcoming Social Media Obstacles in Financial Services

Communicating with customers in the 21st century
While many companies that interact with consumers have been able to make social media a key part of their marketing and communications plans, financial services companies have had to tread lightly due to the various rules and regulations that govern the industry.

Social media is here to stay and it’s changing the way we communicate with our customers and with each other. A vast majority of consumers use social media to find recommendations before they buy products or services. They trust that information, share it with others and make decisions based on that information. And they want to be able to reach out to organizations and company experts directly to engage in online conversations. This can be a competitive disadvantage for organizations without a presence in the web 2.0 world.


The light at the end of the tunnel
We’re past the point of whether or not to consider integrating social medial into a marketing and communications strategy. The questions now are "How do we do this successfully?" and "What are the best tools for us?".

There are financial services companies that have overcome the hurdles to successfully incorporate social networking tools and applications into their plans and processes. Join Ed Lee, Director of Social Media from Radar DDB as he talks about some real life industry stories about preparing organizations to make a successful leap into the social media space and take away some practical ideas for incorporating social media into your strategy.

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AMA Toronto - Financial Services Presentation: Overcoming Obstacles to Social Media Marketing Presentation Transcript

  • 1. OVERCOMING SOCIAL MEDIA OBSTACLES IN FINANCIAL SERVICES MARKETING OCTOBER 28, 2010 Ed Lee, Director, Social Media Thursday, October 28, 2010 1
  • 2. New Realities Barriers To Adoption Social Media Planning Best In Class Thursday, October 28, 2010 2
  • 3. Social Media - how people socialize or interact with each other, around a variety of shared interests, throughout the World Wide Web Thursday, October 28, 2010 3
  • 4. The landscape is changing Thursday, October 28, 2010 4
  • 5. Thursday, October 28, 2010 5
  • 6. Thursday, October 28, 2010 5
  • 7. A New Battle Ground Thursday, October 28, 2010 6
  • 8. Thursday, October 28, 2010 7
  • 9. UBLISH TY TO P ER ABILI CONSUM Thursday, October 28, 2010 7
  • 10. Being Social is Nothing New Thursday, October 28, 2010 8
  • 11. We’ve Been Looking for Connections for Years Thursday, October 28, 2010 9
  • 12. Barriers To Adoption Why Your Executive May Hate Social Media Thursday, October 28, 2010 10
  • 13. Social Networking Thursday, October 28, 2010 11
  • 14. Eagles Don’t Flock Thursday, October 28, 2010 12
  • 15. Geeks Baring Gifts Thursday, October 28, 2010 13
  • 16. Chaos Thursday, October 28, 2010 14
  • 17. Fads Thursday, October 28, 2010 15
  • 18. Social Media Planning Thursday, October 28, 2010 16
  • 19. Choose Your Direction Thursday, October 28, 2010 17
  • 20. Branding Consideration Awareness Listening / Insights WOM Customer Service Sales/Retention PR Relationships Thursday, October 28, 2010 18
  • 21. Listen To Your Consumers And Stakeholders Thursday, October 28, 2010 19
  • 22. Don’t Be Overwhelmed Thursday, October 28, 2010 20
  • 23. Pick Your Platforms Thursday, October 28, 2010 21
  • 24. Educate Your Stakeholders Thursday, October 28, 2010 22
  • 25. Make It Contextually Relevant Water Cooler Coffee Break Cigarette Break Thursday, October 28, 2010 23
  • 26. Build a Data Centric Argument 4.6m CDNs aged 40+ As many u18 users as 55+ Over 3m users aged 40-55 42% A40-55 read blogs 6.1MM avg Canadian monthly visitors (w/i prev 3 months) Over 25% are 40+ yrs 40% of boomers members of 1.14m users 35+ online communities/forums Thursday, October 28, 2010 24
  • 27. Gain Alignment Thursday, October 28, 2010 25
  • 28. Set Your Targets Thursday, October 28, 2010 26
  • 29. Aim For Quick Wins Thursday, October 28, 2010 27
  • 30. Trumpet Your Success Thursday, October 28, 2010 28
  • 31. Best in Class Thursday, October 28, 2010 29
  • 32. Compare the Market Thursday, October 28, 2010 30
  • 33. Compare the Market Thursday, October 28, 2010 30
  • 34. Attract and Retain Thursday, October 28, 2010 31
  • 35. Attract and Retain Thursday, October 28, 2010 31
  • 36. Axion Banner Concerts Thursday, October 28, 2010 32
  • 37. Directions Thursday, October 28, 2010 33
  • 38. Corporate and Social Responsibility Thursday, October 28, 2010 34
  • 39. Product Development Thursday, October 28, 2010 35
  • 40. Product Development Thursday, October 28, 2010 35
  • 41. Mobile Thursday, October 28, 2010 36
  • 42. THANk YOU edl@tribalddb.ca @edlee slideshare.net/edlee linkedin.com/in/edlee Thursday, October 28, 2010 37
  • 43. Resources edlee.ca/ama-toronto Thursday, October 28, 2010 38
  • 44. QUESTIONS? edl@tribalddb.ca @edlee slideshare.net/edlee linkedin.com/in/edlee Thursday, October 28, 2010 39