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AMA Toronto - Financial Services Presentation: Overcoming Obstacles to Social Media Marketing
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AMA Toronto - Financial Services Presentation: Overcoming Obstacles to Social Media Marketing

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We can’t do that here! Overcoming Social Media Obstacles in Financial Services …

We can’t do that here! Overcoming Social Media Obstacles in Financial Services

Communicating with customers in the 21st century
While many companies that interact with consumers have been able to make social media a key part of their marketing and communications plans, financial services companies have had to tread lightly due to the various rules and regulations that govern the industry.

Social media is here to stay and it’s changing the way we communicate with our customers and with each other. A vast majority of consumers use social media to find recommendations before they buy products or services. They trust that information, share it with others and make decisions based on that information. And they want to be able to reach out to organizations and company experts directly to engage in online conversations. This can be a competitive disadvantage for organizations without a presence in the web 2.0 world.


The light at the end of the tunnel
We’re past the point of whether or not to consider integrating social medial into a marketing and communications strategy. The questions now are "How do we do this successfully?" and "What are the best tools for us?".

There are financial services companies that have overcome the hurdles to successfully incorporate social networking tools and applications into their plans and processes. Join Ed Lee, Director of Social Media from Radar DDB as he talks about some real life industry stories about preparing organizations to make a successful leap into the social media space and take away some practical ideas for incorporating social media into your strategy.

Published in: Business, Technology

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  • 1. OVERCOMING SOCIAL MEDIA OBSTACLES IN FINANCIAL SERVICES MARKETING OCTOBER 28, 2010 Ed Lee, Director, Social Media 1Thursday, October 28, 2010
  • 2. New Realities Barriers To Adoption Social Media Planning Best In Class 2Thursday, October 28, 2010
  • 3. Social Media - how people socialize or interact with each other, around a variety of shared interests, throughout the World Wide Web 3Thursday, October 28, 2010
  • 4. The landscape is changing 4Thursday, October 28, 2010
  • 5. 5Thursday, October 28, 2010
  • 6. 5Thursday, October 28, 2010
  • 7. A New Battle Ground 6Thursday, October 28, 2010
  • 8. 7Thursday, October 28, 2010
  • 9. CONSUMERABILITYTOPUBLISH 7Thursday, October 28, 2010
  • 10. Being Social is Nothing New 8Thursday, October 28, 2010
  • 11. We’ve Been Looking for Connections for Years 9Thursday, October 28, 2010
  • 12. Barriers To Adoption Why Your Executive May Hate Social Media 10Thursday, October 28, 2010
  • 13. Social Networking 11Thursday, October 28, 2010
  • 14. Eagles Don’t Flock 12Thursday, October 28, 2010
  • 15. Geeks Baring Gifts 13Thursday, October 28, 2010
  • 16. Chaos 14Thursday, October 28, 2010
  • 17. Fads 15Thursday, October 28, 2010
  • 18. Social Media Planning 16Thursday, October 28, 2010
  • 19. Choose Your Direction 17Thursday, October 28, 2010
  • 20. AwarenessConsideration Relationships Listening / Insights WOM Customer Service PRSales/Retention Branding 18Thursday, October 28, 2010
  • 21. Listen To Your Consumers And Stakeholders 19Thursday, October 28, 2010
  • 22. Don’t Be Overwhelmed 20Thursday, October 28, 2010
  • 23. Pick Your Platforms 21Thursday, October 28, 2010
  • 24. Educate Your Stakeholders 22Thursday, October 28, 2010
  • 25. Make It Contextually Relevant Water Cooler Coffee Break Cigarette Break 23Thursday, October 28, 2010
  • 26. Build a Data Centric Argument 1.14m users 35+ As many u18 users as 55+ Over 3m users aged 40-55 42% A40-55 read blogs (w/i prev 3 months) 4.6m CDNs aged 40+ 40% of boomers members of online communities/forums 6.1MM avg Canadian monthly visitors Over 25% are 40+ yrs 24Thursday, October 28, 2010
  • 27. Gain Alignment 25Thursday, October 28, 2010
  • 28. Set Your Targets 26Thursday, October 28, 2010
  • 29. Aim For Quick Wins 27Thursday, October 28, 2010
  • 30. Trumpet Your Success 28Thursday, October 28, 2010
  • 31. Best in Class 29Thursday, October 28, 2010
  • 32. Compare the Market 30Thursday, October 28, 2010
  • 33. Compare the Market 30Thursday, October 28, 2010
  • 34. Attract and Retain 31Thursday, October 28, 2010
  • 35. Attract and Retain 31Thursday, October 28, 2010
  • 36. Axion Banner Concerts 32Thursday, October 28, 2010
  • 37. Directions 33Thursday, October 28, 2010
  • 38. Corporate and Social Responsibility 34Thursday, October 28, 2010
  • 39. Product Development 35Thursday, October 28, 2010
  • 40. Product Development 35Thursday, October 28, 2010
  • 41. Mobile 36Thursday, October 28, 2010
  • 42. THANk YOU edl@tribalddb.ca @edlee slideshare.net/edlee linkedin.com/in/edlee 37Thursday, October 28, 2010
  • 43. Resources edlee.ca/ama-toronto 38Thursday, October 28, 2010
  • 44. QUESTIONS? edl@tribalddb.ca @edlee slideshare.net/edlee linkedin.com/in/edlee 39Thursday, October 28, 2010