OVERCOMING SOCIAL MEDIA
OBSTACLES IN FINANCIAL SERVICES MARKETING
OCTOBER 28, 2010
Ed Lee, Director, Social Media
1Thursda...
New Realities
Barriers To Adoption
Social Media Planning
Best In Class
2Thursday, October 28, 2010
Social Media - how people socialize or interact
with each other, around a variety of shared
interests, throughout the Worl...
The
landscape
is changing
4Thursday, October 28, 2010
5Thursday, October 28, 2010
A New Battle Ground
6Thursday, October 28, 2010
7Thursday, October 28, 2010
CONSUMERABILITYTOPUBLISH
7Thursday, October 28, 2010
Being Social is
Nothing New
8Thursday, October 28, 2010
We’ve Been Looking for
Connections for Years
9Thursday, October 28, 2010
Barriers To Adoption
Why Your Executive May Hate Social Media
10Thursday, October 28, 2010
Social
Networking
11Thursday, October 28, 2010
Eagles
Don’t Flock
12Thursday, October 28, 2010
Geeks Baring
Gifts
13Thursday, October 28, 2010
Chaos
14Thursday, October 28, 2010
Fads
15Thursday, October 28, 2010
Social Media Planning
16Thursday, October 28, 2010
Choose Your Direction
17Thursday, October 28, 2010
AwarenessConsideration
Relationships
Listening / Insights WOM Customer Service
PRSales/Retention
Branding
18Thursday, Octo...
Listen To Your Consumers
And Stakeholders
19Thursday, October 28, 2010
Don’t Be
Overwhelmed
20Thursday, October 28, 2010
Pick Your
Platforms
21Thursday, October 28, 2010
Educate Your
Stakeholders
22Thursday, October 28, 2010
Make It Contextually Relevant
Water Cooler Coffee Break Cigarette Break
23Thursday, October 28, 2010
Build a Data
Centric Argument
1.14m users 35+
As many u18 users as 55+
Over 3m users aged 40-55
42% A40-55 read blogs
(w/i...
Gain Alignment
25Thursday, October 28, 2010
Set Your Targets
26Thursday, October 28, 2010
Aim For
Quick Wins
27Thursday, October 28, 2010
Trumpet Your
Success
28Thursday, October 28, 2010
Best in Class
29Thursday, October 28, 2010
Compare
the Market
30Thursday, October 28, 2010
Compare
the Market
30Thursday, October 28, 2010
Attract
and Retain
31Thursday, October 28, 2010
Attract
and Retain
31Thursday, October 28, 2010
Axion Banner
Concerts
32Thursday, October 28, 2010
Directions
33Thursday, October 28, 2010
Corporate and
Social Responsibility
34Thursday, October 28, 2010
Product
Development
35Thursday, October 28, 2010
Product
Development
35Thursday, October 28, 2010
Mobile
36Thursday, October 28, 2010
THANk YOU
edl@tribalddb.ca
@edlee
slideshare.net/edlee
linkedin.com/in/edlee
37Thursday, October 28, 2010
Resources
edlee.ca/ama-toronto
38Thursday, October 28, 2010
QUESTIONS?
edl@tribalddb.ca
@edlee
slideshare.net/edlee
linkedin.com/in/edlee
39Thursday, October 28, 2010
AMA Toronto - Financial Services Presentation: Overcoming Obstacles to Social Media Marketing
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AMA Toronto - Financial Services Presentation: Overcoming Obstacles to Social Media Marketing

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We can’t do that here! Overcoming Social Media Obstacles in Financial Services

Communicating with customers in the 21st century
While many companies that interact with consumers have been able to make social media a key part of their marketing and communications plans, financial services companies have had to tread lightly due to the various rules and regulations that govern the industry.

Social media is here to stay and it’s changing the way we communicate with our customers and with each other. A vast majority of consumers use social media to find recommendations before they buy products or services. They trust that information, share it with others and make decisions based on that information. And they want to be able to reach out to organizations and company experts directly to engage in online conversations. This can be a competitive disadvantage for organizations without a presence in the web 2.0 world.


The light at the end of the tunnel
We’re past the point of whether or not to consider integrating social medial into a marketing and communications strategy. The questions now are "How do we do this successfully?" and "What are the best tools for us?".

There are financial services companies that have overcome the hurdles to successfully incorporate social networking tools and applications into their plans and processes. Join Ed Lee, Director of Social Media from Radar DDB as he talks about some real life industry stories about preparing organizations to make a successful leap into the social media space and take away some practical ideas for incorporating social media into your strategy.

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AMA Toronto - Financial Services Presentation: Overcoming Obstacles to Social Media Marketing

  1. 1. OVERCOMING SOCIAL MEDIA OBSTACLES IN FINANCIAL SERVICES MARKETING OCTOBER 28, 2010 Ed Lee, Director, Social Media 1Thursday, October 28, 2010
  2. 2. New Realities Barriers To Adoption Social Media Planning Best In Class 2Thursday, October 28, 2010
  3. 3. Social Media - how people socialize or interact with each other, around a variety of shared interests, throughout the World Wide Web 3Thursday, October 28, 2010
  4. 4. The landscape is changing 4Thursday, October 28, 2010
  5. 5. 5Thursday, October 28, 2010
  6. 6. 5Thursday, October 28, 2010
  7. 7. A New Battle Ground 6Thursday, October 28, 2010
  8. 8. 7Thursday, October 28, 2010
  9. 9. CONSUMERABILITYTOPUBLISH 7Thursday, October 28, 2010
  10. 10. Being Social is Nothing New 8Thursday, October 28, 2010
  11. 11. We’ve Been Looking for Connections for Years 9Thursday, October 28, 2010
  12. 12. Barriers To Adoption Why Your Executive May Hate Social Media 10Thursday, October 28, 2010
  13. 13. Social Networking 11Thursday, October 28, 2010
  14. 14. Eagles Don’t Flock 12Thursday, October 28, 2010
  15. 15. Geeks Baring Gifts 13Thursday, October 28, 2010
  16. 16. Chaos 14Thursday, October 28, 2010
  17. 17. Fads 15Thursday, October 28, 2010
  18. 18. Social Media Planning 16Thursday, October 28, 2010
  19. 19. Choose Your Direction 17Thursday, October 28, 2010
  20. 20. AwarenessConsideration Relationships Listening / Insights WOM Customer Service PRSales/Retention Branding 18Thursday, October 28, 2010
  21. 21. Listen To Your Consumers And Stakeholders 19Thursday, October 28, 2010
  22. 22. Don’t Be Overwhelmed 20Thursday, October 28, 2010
  23. 23. Pick Your Platforms 21Thursday, October 28, 2010
  24. 24. Educate Your Stakeholders 22Thursday, October 28, 2010
  25. 25. Make It Contextually Relevant Water Cooler Coffee Break Cigarette Break 23Thursday, October 28, 2010
  26. 26. Build a Data Centric Argument 1.14m users 35+ As many u18 users as 55+ Over 3m users aged 40-55 42% A40-55 read blogs (w/i prev 3 months) 4.6m CDNs aged 40+ 40% of boomers members of online communities/forums 6.1MM avg Canadian monthly visitors Over 25% are 40+ yrs 24Thursday, October 28, 2010
  27. 27. Gain Alignment 25Thursday, October 28, 2010
  28. 28. Set Your Targets 26Thursday, October 28, 2010
  29. 29. Aim For Quick Wins 27Thursday, October 28, 2010
  30. 30. Trumpet Your Success 28Thursday, October 28, 2010
  31. 31. Best in Class 29Thursday, October 28, 2010
  32. 32. Compare the Market 30Thursday, October 28, 2010
  33. 33. Compare the Market 30Thursday, October 28, 2010
  34. 34. Attract and Retain 31Thursday, October 28, 2010
  35. 35. Attract and Retain 31Thursday, October 28, 2010
  36. 36. Axion Banner Concerts 32Thursday, October 28, 2010
  37. 37. Directions 33Thursday, October 28, 2010
  38. 38. Corporate and Social Responsibility 34Thursday, October 28, 2010
  39. 39. Product Development 35Thursday, October 28, 2010
  40. 40. Product Development 35Thursday, October 28, 2010
  41. 41. Mobile 36Thursday, October 28, 2010
  42. 42. THANk YOU edl@tribalddb.ca @edlee slideshare.net/edlee linkedin.com/in/edlee 37Thursday, October 28, 2010
  43. 43. Resources edlee.ca/ama-toronto 38Thursday, October 28, 2010
  44. 44. QUESTIONS? edl@tribalddb.ca @edlee slideshare.net/edlee linkedin.com/in/edlee 39Thursday, October 28, 2010

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