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Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
Targeting for open government
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Targeting for open government

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My slides for the Social Media in Government conference in Canberra. …

My slides for the Social Media in Government conference in Canberra.

Deck and words also at http://www.acidlabs.org/2011/12/13/targeting-for-open-government/.

Published in: Education, Business, Technology
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Transcript

  • 1. Targeting for OpenGovernmentBuilding a social media strategy for APCMCOE Stephen Collins
  • 2. We had a problem
  • 3. “...improve Australia’seffectiveness in civil-military collaboration forconflict and disastermanagement overseas.”
  • 4. ???
  • 5. {
  • 6. trainingresearchcollaborationstrategic WoG Internationalguidance equivalents Foreign governmentsrelationships
  • 7. Culture mix
  • 8. herding catsCats that Webchick is herdingfrom muir.ceardach
  • 9. But not in the open...
  • 10. What did we need?
  • 11. Information outwards
  • 12. Knowledge sharing
  • 13. 21st Century comms
  • 14. Change
  • 15. But not radical or too much
  • 16. Who to influence and why?
  • 17. Gaps?
  • 18. “known unknowns”
  • 19. What did we do?
  • 20. Set some goals
  • 21. Identities
  • 22. Wrote staff guidance(and published it on the public web)
  • 23. Listening plusoutbound social media(talking back where we can)
  • 24. New site (and still onlypublic commentable blog in Defence)
  • 25. CC-BY everything
  • 26. A better newsletter
  • 27. Radical, huh?
  • 28. NOT
  • 29. What can you do?
  • 30. Know your audience
  • 31. For us it’s...
  • 32. stakeholder agenciesother governmentsforeign equivalentsacademiathink tankslatent groups
  • 33. Measure
  • 34. Site andsocial media traffic
  • 35. Mood and conversation
  • 36. Awareness
  • 37. Get confident
  • 38. Take on opportunities to learn
  • 39. Staff permission
  • 40. Staff involvement
  • 41. Authorship and identity
  • 42. JFDI
  • 43. Where are we now?
  • 44. 12 months in we have a long way to go
  • 45. But we’re a long way ahead of where we were
  • 46. Thanks!
  • 47. Stephen Collinstwitter: @trib
  • 48. License

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