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Targeting for open government
 

Targeting for open government

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My slides for the Social Media in Government conference in Canberra.

My slides for the Social Media in Government conference in Canberra.

Deck and words also at http://www.acidlabs.org/2011/12/13/targeting-for-open-government/.

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    Targeting for open government Targeting for open government Presentation Transcript

    • Targeting for OpenGovernmentBuilding a social media strategy for APCMCOE Stephen Collins
    • We had a problem
    • “...improve Australia’seffectiveness in civil-military collaboration forconflict and disastermanagement overseas.”
    • ???
    • {
    • trainingresearchcollaborationstrategic WoG Internationalguidance equivalents Foreign governmentsrelationships
    • Culture mix
    • herding catsCats that Webchick is herdingfrom muir.ceardach
    • But not in the open...
    • What did we need?
    • Information outwards
    • Knowledge sharing
    • 21st Century comms
    • Change
    • But not radical or too much
    • Who to influence and why?
    • Gaps?
    • “known unknowns”
    • What did we do?
    • Set some goals
    • Identities
    • Wrote staff guidance(and published it on the public web)
    • Listening plusoutbound social media(talking back where we can)
    • New site (and still onlypublic commentable blog in Defence)
    • CC-BY everything
    • A better newsletter
    • Radical, huh?
    • NOT
    • What can you do?
    • Know your audience
    • For us it’s...
    • stakeholder agenciesother governmentsforeign equivalentsacademiathink tankslatent groups
    • Measure
    • Site andsocial media traffic
    • Mood and conversation
    • Awareness
    • Get confident
    • Take on opportunities to learn
    • Staff permission
    • Staff involvement
    • Authorship and identity
    • JFDI
    • Where are we now?
    • 12 months in we have a long way to go
    • But we’re a long way ahead of where we were
    • Thanks!
    • Stephen Collinstwitter: @trib
    • License