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Knowledge Worker 2.0
Power to the people




by Stephen Collins     acidlabs
Who am I?
What are we talking about?

‣ Knowledge Worker?
‣ KM realities
‣ Knowledge Worker and Knowledge
 Management 1.0
‣ The alte...
Knowledge Worker?
“... works primarily with information
or... develops and uses knowledge
in the workplace.”
       Peter Drucker, Landmarks...
So what’s the problem?


‣ idealised
‣ true in theory
‣ true in reality (but only from the self-
  labelled KWs POV)

‣ un...
So what is the reality?
Knowledge Management (and therefore
 Knowledge Work) is largely stuck in the
        past, with a focus on...
process...
... and tools.
Old skool kills innovation
    ‣ management layers                 ‣ risk aversion
        (hierarchies)
                 ...
widgets
understanding of what constitutes
   knowledge work is narrow




                    http://flickr.com/photos/pinkmoose/3...
What does this
    mean for
Knowledge Workers
 and Knowledge
  Management?
KM and KWs are often limited to...
here...
http://flickr.com/photos/laracee/59170361/
... and here
BigCorp Pty Ltd




But not here. Or here. Or here. Or here. Or here.
         Where they should be.
This creates an
environment where
good KM is
impossible




http://flickr.com/photos/zoomzoom/304135268/
a closed culture
information is owned and held selfishly
trapped within feifdoms holding that information
Knowledge workers are
  forced to look like this
 limited in scope and location
     custodian of information
        know...
So?
KWs are demotivated and restricted
Zzzzzzz...
Say goodbye to all
your tacit knowledge
There is an alternative
“...the focus is pretty much around
the subject of people... And, like
we all know, a successful KM
strategy is one that c...
the long tail of people
Day of the Long Tail
Peter Hirshberg, Chairman, Technorati
        http://www.youtube.com/watch?v=7xAA71Ssids
The three forces of the long tail



    ‣   Democratise the tools of production
    ‣   Democratise the tools of distribu...
better tools
The Machine is Us/ing Us
                                Dr Michael Wesch
           Digital Ethnography Working Group, KS...
introduce social software inside the wall
    to engage with your organisation


and through the wall to engage with your
...
easy to use
                                             web-based
      bottom up, not top down
                         ...
blogs
wikis
                            podcasts
social networking
        online collaboration

tagging
           social...
Four quick take aways




70% of Folksonomy tag terms not in Taxonomy
             Jennifer Trant on Steve.museum project
Four quick take aways




86% of workers use an unsupported tool at work to boost productivity
     Zen and the Art of Rog...
Four quick take aways




  65% of workers in big (>1000 employees) companies rely on each
other, not management, to solve...
Four quick take aways




SAP has nearly 900000 people involved in its community helping each
    other develop solutions ...
Social computing can be
a powerful force for collaboration
good process




focussed on people
David Gurteen
             Gurteen Knowledge
http://www.youtube.com/watch?v=buEMIYNIYVY
This isn’t your father’s KM


  bring people together
      let them share
 encourage collaboration
   break down barriers
Three basic rules of KM

       ‣   Knowledge will only ever be
           volunteered it can not be
           conscripte...
Case Study: US Intel Community
Intellipedia




               http://commons.wikimedia.org/wiki/Image:CIA_New_HQ_Entrance...
What’s needed is a...
Culture shift
“You can’t manage knowledge –
nobody can. What you can do is to
manage the environment in which
knowledge can be created,
...
the gates to information are open
knowledge is
shared freely
“...where people continually expand their capacity to create the
results they truly desire, where new and expansive patter...
Case Study: IBM
         Innovative communities




http://www.wirednewyork.com/images/ibm_building_sculpture_3feb02.jpg
Knowledge
Management 2.0
Conditions for KM and KW creativity

 ‣ anyone can say anything             ‣ celebrate risk-taking - fail
   - there are ...
Knowledge Worker 2.0
Now, knowledge workers
look like this
‣ all over the organisation
‣ understands “the way we
 do things around here”

‣ sha...
Get the shirt!




                 http://cafepress.com/kwtwo
Imagine

          http://www.flickr.com/photos/midnight_trucker/376653652/
Licensing




  http://creativecommons.org/licenses/by-nc-sa/3.0/




http://www.slideshare.net/trib
Like the cool pictures?

Mostly from iStockphoto.com and Flickr.
Others as noted on slides.
Extra credit
‣                                          ‣
    Un-Managing: Unleashing the Creative       Meet Charlie: Wha...
Stephen Collins

     trib@acidlabs.org
  skype: trib22 twitter: trib
       +61 410 680722

      www.acidlabs.org




st...
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Knowledge Worker 2.0 - Power to the people

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This is my presentation from the IIM National Conference on 15 August 2007. I'm hoping to cause a little bit of a stir and push a few people out of their comfort zones.
There are three embedded videos that don't work on SlideShare. Use the URLs on the relevant pages to view the videos at YouTube.
There are a lot of slides, but the whole thing runs about 40 minutes in real life.

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  • Workers are assets of an institution . agree to Peter statement that people are an organizations most valuable resource and that a managers job is to prepare them through continuing education, development and training
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  • After reading the blog of Peter Drucker about knowledge workers, I can say that all employees are considered to be in the group of knowledge workers.
    Workers are categorized into two: the manual workers and the knowledge workers, but manual workers can also be classified as knowledge workers because the only difference is that manual workers use extensively their physical energy which involves the different parts of their body and then accompanied with knowledge to perform or mechanized their jobs assigned to them, compared to knowledge workers where “knowledge” is the main or prioritized asset in performing their job.

    thanks for sharing
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  • Great job. I have done something similar in here: agile.dzone.com/articles/how-lead-it-knowledge-workers
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  • Great Job. Thanks for sharing...
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  • Excellent present!!! Some people call it the soft side to KM, i call it real life !!!
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Transcript of "Knowledge Worker 2.0 - Power to the people"

  1. 1. Knowledge Worker 2.0 Power to the people by Stephen Collins acidlabs
  2. 2. Who am I?
  3. 3. What are we talking about? ‣ Knowledge Worker? ‣ KM realities ‣ Knowledge Worker and Knowledge Management 1.0 ‣ The alternative ‣ Culture shift ‣ Knowledge Management 2.0 ‣ Knowledge Worker 2.0
  4. 4. Knowledge Worker?
  5. 5. “... works primarily with information or... develops and uses knowledge in the workplace.” Peter Drucker, Landmarks of Tomorrow, 1959
  6. 6. So what’s the problem? ‣ idealised ‣ true in theory ‣ true in reality (but only from the self- labelled KWs POV) ‣ unrealistic in reality (organisations don’t recognise KWs and their work in every instance)
  7. 7. So what is the reality?
  8. 8. Knowledge Management (and therefore Knowledge Work) is largely stuck in the past, with a focus on...
  9. 9. process...
  10. 10. ... and tools.
  11. 11. Old skool kills innovation ‣ management layers ‣ risk aversion (hierarchies) ‣ skewing to high-level ‣ paperwork, reports thinking & reviews ‣ valuing deadlines ‣ overplanning over doing it right ‣ competition ‣ demanding consensus ‣ favoring the go- getters adapted (a little) from Un-Managing: Unleashing the Creative Beast in your Team Tara Hunt, GOVIS 2007
  12. 12. widgets
  13. 13. understanding of what constitutes knowledge work is narrow http://flickr.com/photos/pinkmoose/314519606/
  14. 14. What does this mean for Knowledge Workers and Knowledge Management?
  15. 15. KM and KWs are often limited to...
  16. 16. here... http://flickr.com/photos/laracee/59170361/
  17. 17. ... and here
  18. 18. BigCorp Pty Ltd But not here. Or here. Or here. Or here. Or here. Where they should be.
  19. 19. This creates an environment where good KM is impossible http://flickr.com/photos/zoomzoom/304135268/
  20. 20. a closed culture
  21. 21. information is owned and held selfishly
  22. 22. trapped within feifdoms holding that information
  23. 23. Knowledge workers are forced to look like this limited in scope and location custodian of information knowledge as process use rigid ways of organising information
  24. 24. So?
  25. 25. KWs are demotivated and restricted
  26. 26. Zzzzzzz...
  27. 27. Say goodbye to all your tacit knowledge
  28. 28. There is an alternative
  29. 29. “...the focus is pretty much around the subject of people... And, like we all know, a successful KM strategy is one that combines into a perfect balance a focus on the people, on the tools and on the processes.” Luis Suarez, KM Consultant, IBM defines “Knowledge Management 2.0” http://www.elsua.net/2007/05/07/apqc-km-innovation-1007-the-disconnect-between-km-10-and-km-20/
  30. 30. the long tail of people
  31. 31. Day of the Long Tail Peter Hirshberg, Chairman, Technorati http://www.youtube.com/watch?v=7xAA71Ssids
  32. 32. The three forces of the long tail ‣ Democratise the tools of production ‣ Democratise the tools of distribution ‣ Connect supply and demand Chris Anderson The Long Tail - How Endless Choice is Creating Unlimited Demand
  33. 33. better tools
  34. 34. The Machine is Us/ing Us Dr Michael Wesch Digital Ethnography Working Group, KSU http://mediatedcultures.net/, http://www.youtube.com/watch?v=NLlGopyXT_g
  35. 35. introduce social software inside the wall to engage with your organisation and through the wall to engage with your clients, peers and communities
  36. 36. easy to use web-based bottom up, not top down less feature bloat more GTD from Meet Charlie: What is Enterprise 2.0? Scott Gavin
  37. 37. blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? Scott Gavin
  38. 38. Four quick take aways 70% of Folksonomy tag terms not in Taxonomy Jennifer Trant on Steve.museum project
  39. 39. Four quick take aways 86% of workers use an unsupported tool at work to boost productivity Zen and the Art of Rogue Employee Management, Yankee Group, July 2007
  40. 40. Four quick take aways 65% of workers in big (>1000 employees) companies rely on each other, not management, to solve problems… 37% ignore company rules because they have a better way to get things done The Informal Organisation, Katzenbach Partners, July 2007
  41. 41. Four quick take aways SAP has nearly 900000 people involved in its community helping each other develop solutions and solve problems around SAP products In any month, over 10 per cent actively participate by posting Mike Prosceno, Vice President, Global Communications, SAP Social Media Today Podcast, 18 April 2007
  42. 42. Social computing can be a powerful force for collaboration
  43. 43. good process focussed on people
  44. 44. David Gurteen Gurteen Knowledge http://www.youtube.com/watch?v=buEMIYNIYVY
  45. 45. This isn’t your father’s KM bring people together let them share encourage collaboration break down barriers
  46. 46. Three basic rules of KM ‣ Knowledge will only ever be volunteered it can not be conscripted ‣ We only know what we know when we need to know it ‣ We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness http://www.cognitive-edge.com/articledetails.php?articleid=13%3Cbr%20/%3E
  47. 47. Case Study: US Intel Community Intellipedia http://commons.wikimedia.org/wiki/Image:CIA_New_HQ_Entrance.jpg
  48. 48. What’s needed is a...
  49. 49. Culture shift
  50. 50. “You can’t manage knowledge – nobody can. What you can do is to manage the environment in which knowledge can be created, discovered, captured, shared, distilled, validated, transferred, adopted, adapted and applied.” Chris Collison and Geoff Parcell Learning to Fly: Practical Knowledge Management from Leading and Learning Organizations
  51. 51. the gates to information are open
  52. 52. knowledge is shared freely
  53. 53. “...where people continually expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nurtured, where collective aspiration is set free, and where people are continually learning how to learn together.” Peter Senge The Fifth Discipline
  54. 54. Case Study: IBM Innovative communities http://www.wirednewyork.com/images/ibm_building_sculpture_3feb02.jpg
  55. 55. Knowledge Management 2.0
  56. 56. Conditions for KM and KW creativity ‣ anyone can say anything ‣ celebrate risk-taking - fail - there are no “lesser” gloriously (and often) voices ‣ transparent and open - ‣ move from owned to everyone contributes communal - information ‣ change of environment - openly available knowledge work is ‣ multiple perspectives everywhere ‣ experiment with new ‣ fun, laughter and tools - wikis, blogs, enjoyment of activity tagging, RSS ‣ lots of encouragement adapted (a little) from Un-Managing: Unleashing the Creative Beast in your Team Tara Hunt, GOVIS 2007
  57. 57. Knowledge Worker 2.0
  58. 58. Now, knowledge workers look like this ‣ all over the organisation ‣ understands “the way we do things around here” ‣ shares and distributes information freely ‣ uses information systems focussed on people ‣ centralised control is an option ‣ uses taxonomies, folk taxonomies and folksonomies
  59. 59. Get the shirt! http://cafepress.com/kwtwo
  60. 60. Imagine http://www.flickr.com/photos/midnight_trucker/376653652/
  61. 61. Licensing http://creativecommons.org/licenses/by-nc-sa/3.0/ http://www.slideshare.net/trib
  62. 62. Like the cool pictures? Mostly from iStockphoto.com and Flickr. Others as noted on slides.
  63. 63. Extra credit ‣ ‣ Un-Managing: Unleashing the Creative Meet Charlie: What is Enterprise 2.0? Beast in your Team by Scott Gavin @ Enterprise 2.0 Tara Hunt @ GOVIS 2007 Evangelist http://www.govis.org.nz/ http://scottgavin.info/?page_id=11 conference2007/, http://www.blip.tv/ ‣ file/244008/, steve: the art museum social tagging http://www.slideshare.net/missrogue/ project unmanaging-unleashing-the-creative- http://steve.museum/ beast/ ‣ The Informal Organization ‣ Government 2.0: Architecting for Katzenbach Partners Collaboration http://www.katzenbach.com/Work/ Tara Hunt @ GOVIS 2007 (Day 2 Publications/PublicationInstance/ Keynote) tabid/73/Default.aspx?Entity_ID=550 http://www.blip.tv/file/242668/, ‣ http://www.horsepigcow.com/ Zen and the Art of Rogue Employee 2007/05/25/government-20-butterfly- Management wing-storm/ Yankee Group http://www.yankeegroup.com/ ‣ The Long Tail: Why the Future of ResearchDocument.do?id=16465 Business is Selling Less of More Chris Anderson http://longtail.com/
  64. 64. Stephen Collins trib@acidlabs.org skype: trib22 twitter: trib +61 410 680722 www.acidlabs.org strategies, tools and processes to empower knowledge workers
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