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I Still Haven't Found What I'm Looking For


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Presentation for the Web Standards Group meeting 26 July 2007. Benefits of using social computing in business.

Presentation for the Web Standards Group meeting 26 July 2007. Benefits of using social computing in business.

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  • 1. I still haven’t found what I’m looking for Social computing benefits for business and government by Stephen Collins acidlabs
  • 2. No
  • 3. Who am I?
  • 4. You’ve met Charlie He’s the Enterprise 2.0 guy If you haven’t, you should -
  • 5. Now you need to figure out how to make your workplace like his.
  • 6. Productive. Collaborative. Sharing. Learning.
  • 7. INATT It’s Not About The Technology (alone)
  • 8. So, what is it about? ‣ web as framework ‣ people ‣ conversations, relationships and partnerships ‣ trust ‣ co-operation not control Some of this is from Tara’s GOVIS list... Thanks, Tara.
  • 9. Web as framework
  • 10. The web... ‣ is ubiquitous (for the organisations we’re talking about) ‣ allows easy connections
  • 11. Let’s take a moment... Lee LeFever - The Commoncraft Show
  • 12. Which leads us to...
  • 13. People
  • 14. You. Your clients. Their clients. Their friends.
  • 15. Social computing tools make it much easier to connect them.
  • 16. Connected people can... ‣ self-serve ‣ provide a service ‣ receive a service ‣ find information ‣ leverage their own information held by themselves or others
  • 17. Letting them have...
  • 18. Conversations, relationships and partnerships
  • 19. BigCorp Pty Ltd Which means that these people can connect, share and learn from each other Like they should have been all along
  • 20. Knowledge and information get shared freely “...the focus is pretty much around the subject of people... And, like we all know, a successful KM strategy is one that combines into a perfect balance a focus on the people, on the tools and on the processes.” Luis Suarez, KM Consultant, IBM defines “Knowledge Management 2.0”
  • 21. This can be incredibly enabling and empowering
  • 22. Unless there is an absence of...
  • 23. Trust
  • 24. ‣ Information is siloed and not shared ‣ People are prevented from working effectively ‣ It’s impossible to connect with others easily
  • 25. There’s an alternative “Data in the hands of a few makes for order; but data in the hands of many makes for endless possibilities.” Tara Hunt, Citizen Agency GOVIS 2007 Keynote
  • 26. It requires a change in thinking to one of...
  • 27. Co-operation not control
  • 28. But how? ‣ treat people like adults ‣ open the firewall to relevant external social tools ‣ give everyone open access to internal social tools ‣ have appropriate policies ‣ support people in their activity
  • 29. So who’s doing it? ‣ National Library of ‣ Freehills Australia ‣ US Intel community ‣ AGIMO (GovDex) (Intellipedia) ‣ Network of Public Sector ‣ US military Communicators (NZ) ‣ IBM ‣ KPMG ‣ Sun ‣ Deloitte ‣ Google ‣ Telstra ‣ lots of SMEs
  • 30. Imagine...
  • 31. Useful links ‣ Intellipedia - ‣ Network of Public Sector Communicators - http:// ‣ Govdex - ‣ Sun’s blogging policy - blogs/policy.html
  • 32. Licensing
  • 33. Like the cool pictures? Mostly from
  • 34. Stephen Collins skype: trib22 twitter: trib +61 410 680722 strategies, tools and processes to empower knowledge workers