0
Enterprise 2.0           Stephen Collins
                               acidlabs
A new Age of Aquarius?
Who am I?
You need to be ready
Your customers want
     to be engaged
Smart. Innovative.
    Lots of ideas.
 Communicators.
Neither efficient
   nor effective
We’re at a tipping point
What it is... and isn’t
It’s not this
It’s also not cause for this
Image © Wired, http://blog.wired.com/monkeybites/2007/10/web-20-summit-f.html




                                        ...
The Web As Platform
My Web 2.0 Infrastructure
Application   Usage                                      Launched
              Email and calend...
Harnessing collective intelligence
Data is the Next Intel Inside
The end of the software release cycle
Lightweight programming (and business) models
Software above the level of a single device
Rich user experiences
People not process
Network effects
“The Law of the Pack” (Harvard Business Review, February 2001, pp 23-4)




 “The value of a group-forming network
increas...
Then Web 2.0 moved inside the wall
“Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
Mr Enterprise 2.0




http://www.flickr.com/photos/ross/250133349/
Web 2.0 for business. Sort of.
Uses the tools of Web 2.0
Puts people at the centre
Significant increases in
productivity and
innovation
Visible, persistent,
transparent activity
     across business
Benefits realisation
Improved knowledge
 retention (with better
       opportunities to
    capture previously
     tacit knowledge)
Better adoption of
tools as near-zero
barrier to use
Emergent efficiency
over predefined
patterns
Greater transparency
and visibility of activity
Minimise duplication
         and rework
Boosted productivity
 as people can work
      more naturally
SLATES




         “Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
“These [tools] are part of a platform that’s
readable by anyone in the company, and
they’re persistent. They make an episo...
Search
Linking
Authorship
Tags
Extensions
Signals
A better ecosystem
So we get better, richer outcomes
Systems can push
new information
Users can pull to
themselves just as
            easily
Users can pull to
   themselves just as easily




Flow
Building the Enterprise 2.0 organisation
In successful, satisfied
                          organisations, tool
                         choice is driven by
      ...
Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008




Collaboration and cocreation
Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008




Tapping
distributed
knowledge
Organisational and
                                                                           management
                 ...
Conversation. Collaboration. Community.
Cluetrain
     was
    right
Business is actually about people
                and conversations
Right strategy, right processes,
            right tools, right time
So what might they need?
Wikis
Blogs
Mashups
Communities
Bookmarks
Social networks
So what else?
Bursty vs. Busy




Busy vs. Bursty
“The burst economy, enabled by the Web, works on
innovation, flat knowledge networks, and
discontinuous productivity.”
   ...
Attraction. Engagement. Retention.
“Employee recruitment and retention could become
one motivator and one very significant ROI.”
                            ...
My (everyone’s)
     generation
Success stories
CIA




http://community.e2conf.com/docs/DOC-1090
Janssen-Cilag




http://www.e-gineer.com/v2/blog/2007/12/building-enterprise-20-on-culture-10.htm
Do you really want to
miss this boat?
“Networked, social-based opportunities are so
   explosive today that when we pursue them
   we’re flung forward at pace.”...
A BIG
opportunity
Imagine




          http://www.flickr.com/photos/midnight_trucker/376653652/
Licensing




  http://creativecommons.org/licenses/by-nc-sa/3.0/




http://www.slideshare.net/trib
Like the cool pictures?
iStockphoto.com and Flickr
Stephen Collins

trib@acidlabs.org
skype trib22
+61 410 680722

www.acidlabs.org
twitter.com/trib
www.linkedin.com/in/step...
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Enterprise 2.0 - A new Age of Aquarius?

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My presentation at the inaugural Edge of the Web conference in Perth, Western Australia on 6 November 2008.

An introduction to Enterprise 2.0/Web 2.0 and then a look at business benefits plus a very quick look at a couple of case studies.

It shares significant content with my earlier E2.0 talk, but is tighter and more focused.

A full transcript is at http://www.acidlabs.org/2008/11/19/enterprise-20-a-new-age-of-aquarius/

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Transcript of "Enterprise 2.0 - A new Age of Aquarius?"

  1. 1. Enterprise 2.0 Stephen Collins acidlabs A new Age of Aquarius?
  2. 2. Who am I?
  3. 3. You need to be ready
  4. 4. Your customers want to be engaged
  5. 5. Smart. Innovative. Lots of ideas. Communicators.
  6. 6. Neither efficient nor effective
  7. 7. We’re at a tipping point
  8. 8. What it is... and isn’t
  9. 9. It’s not this
  10. 10. It’s also not cause for this
  11. 11. Image © Wired, http://blog.wired.com/monkeybites/2007/10/web-20-summit-f.html Tim O’Reilly established his “Web 2.0 principles” in 2005
  12. 12. The Web As Platform
  13. 13. My Web 2.0 Infrastructure Application Usage Launched Email and calendar May 2003 Photos February 2004 Travel 2000 2007 2006 Project management 2004 CRM and contacts March 2007 Accounting 1998!!! Time tracking 2006 Presentations 2006 Video 2005 Contacts and CV 2003 Contact syncing (local, Gmail, Highrise) Beta Events 2003 Events and tracking 2004 Tracking, problem solving July 2006 Lifestreaming 2006 Location awareness 2008
  14. 14. Harnessing collective intelligence
  15. 15. Data is the Next Intel Inside
  16. 16. The end of the software release cycle
  17. 17. Lightweight programming (and business) models
  18. 18. Software above the level of a single device
  19. 19. Rich user experiences
  20. 20. People not process
  21. 21. Network effects
  22. 22. “The Law of the Pack” (Harvard Business Review, February 2001, pp 23-4) “The value of a group-forming network increases exponentially... its implications are profound.” Reed’s Law
  23. 23. Then Web 2.0 moved inside the wall
  24. 24. “Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
  25. 25. Mr Enterprise 2.0 http://www.flickr.com/photos/ross/250133349/
  26. 26. Web 2.0 for business. Sort of.
  27. 27. Uses the tools of Web 2.0
  28. 28. Puts people at the centre
  29. 29. Significant increases in productivity and innovation
  30. 30. Visible, persistent, transparent activity across business
  31. 31. Benefits realisation
  32. 32. Improved knowledge retention (with better opportunities to capture previously tacit knowledge)
  33. 33. Better adoption of tools as near-zero barrier to use
  34. 34. Emergent efficiency over predefined patterns
  35. 35. Greater transparency and visibility of activity
  36. 36. Minimise duplication and rework
  37. 37. Boosted productivity as people can work more naturally
  38. 38. SLATES “Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
  39. 39. “These [tools] are part of a platform that’s readable by anyone in the company, and they’re persistent. They make an episode of knowledge work widely and permanently visible.” Dr Andrew McAfee, HBS “Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
  40. 40. Search
  41. 41. Linking
  42. 42. Authorship
  43. 43. Tags
  44. 44. Extensions
  45. 45. Signals
  46. 46. A better ecosystem
  47. 47. So we get better, richer outcomes
  48. 48. Systems can push new information
  49. 49. Users can pull to themselves just as easily
  50. 50. Users can pull to themselves just as easily Flow
  51. 51. Building the Enterprise 2.0 organisation
  52. 52. In successful, satisfied organisations, tool choice is driven by business not IT Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
  53. 53. Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008 Collaboration and cocreation
  54. 54. Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008 Tapping distributed knowledge
  55. 55. Organisational and management transformation Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
  56. 56. Conversation. Collaboration. Community.
  57. 57. Cluetrain was right
  58. 58. Business is actually about people and conversations
  59. 59. Right strategy, right processes, right tools, right time
  60. 60. So what might they need?
  61. 61. Wikis
  62. 62. Blogs
  63. 63. Mashups
  64. 64. Communities
  65. 65. Bookmarks
  66. 66. Social networks
  67. 67. So what else?
  68. 68. Bursty vs. Busy Busy vs. Bursty
  69. 69. “The burst economy, enabled by the Web, works on innovation, flat knowledge networks, and discontinuous productivity.” Anne Truitt Zelenka, Web Worker Daily http://webworkerdaily.com/2007/04/19/busyness-vs-burst-why-corporate-web-workers-look-unproductive/
  70. 70. Attraction. Engagement. Retention.
  71. 71. “Employee recruitment and retention could become one motivator and one very significant ROI.” Bill Ives, FASTForward http://www.fastforwardblog.com/2006/12/22/diy-km-and-recruitment/
  72. 72. My (everyone’s) generation
  73. 73. Success stories
  74. 74. CIA http://community.e2conf.com/docs/DOC-1090
  75. 75. Janssen-Cilag http://www.e-gineer.com/v2/blog/2007/12/building-enterprise-20-on-culture-10.htm
  76. 76. Do you really want to miss this boat?
  77. 77. “Networked, social-based opportunities are so explosive today that when we pursue them we’re flung forward at pace.” James Governor, RedMonk http://www.redmonk.com/jgovernor/2007/04/17/hyper-productivity-and-information-saturation-economics/
  78. 78. A BIG opportunity
  79. 79. Imagine http://www.flickr.com/photos/midnight_trucker/376653652/
  80. 80. Licensing http://creativecommons.org/licenses/by-nc-sa/3.0/ http://www.slideshare.net/trib
  81. 81. Like the cool pictures? iStockphoto.com and Flickr
  82. 82. Stephen Collins trib@acidlabs.org skype trib22 +61 410 680722 www.acidlabs.org twitter.com/trib www.linkedin.com/in/stephencollins www.facebook.com/profile.php?id=692035946 strategies, tools and processes to empower knowledge workers
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