Enterprise 2.0 Stephen Collins
acidlabs
A new Age of Aquarius?

Who am I?

You need to be ready

Your customers want
to be engaged

Smart. Innovative.
Lots of ideas.
Communicators.

Neither efficient
nor effective

We’re at a tipping point

What it is... and isn’t

It’s not this

It’s also not cause for this

Image © Wired, http://blog.wired.com/monkeybites/2007/10/web-20-summit-f.html
Tim O’Reilly
established his
“Web 2.0
principles” in
2005

The Web As Platform

My Web 2.0 Infrastructure
Application Usage Launched
Email and calendar May 2003
Photos February 2004
Travel 2000
2007
2006
Project management 2004
CRM and contacts March 2007
Accounting 1998!!!
Time tracking 2006
Presentations 2006
Video 2005
Contacts and CV 2003
Contact syncing (local, Gmail, Highrise) Beta
Events 2003
Events and tracking 2004
Tracking, problem solving July 2006
Lifestreaming 2006
Location awareness 2008

Harnessing collective intelligence

Data is the Next Intel Inside

The end of the software release cycle

Lightweight programming (and business) models

Software above the level of a single device

Rich user experiences

People not process

Network effects

“The Law of the Pack” (Harvard Business Review, February 2001, pp 23-4)
“The value of a group-forming network
increases exponentially... its implications
are profound.”
Reed’s Law

Then Web 2.0 moved inside the wall

“Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)

Mr Enterprise 2.0
http://www.flickr.com/photos/ross/250133349/

Web 2.0 for business. Sort of.

Uses the tools of Web 2.0

Puts people at the centre

Significant increases in
productivity and
innovation

Visible, persistent,
transparent activity
across business

Benefits realisation

Improved knowledge
retention (with better
opportunities to
capture previously
tacit knowledge)

Better adoption of
tools as near-zero
barrier to use

Emergent efficiency
over predefined
patterns

Greater transparency
and visibility of activity

Minimise duplication
and rework

Boosted productivity
as people can work
more naturally

SLATES
“Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)

“These [tools] are part of a platform that’s
readable by anyone in the company, and
they’re persistent. They make an episode of
knowledge work widely and permanently
visible.”
Dr Andrew McAfee, HBS
“Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)

Search

Linking

Authorship

Tags

Extensions

Signals

A better ecosystem

So we get better, richer outcomes

Systems can push
new information

Users can pull to
themselves just as
easily

Users can pull to
themselves just as easily
Flow

Building the Enterprise 2.0 organisation

In successful, satisfied
organisations, tool
choice is driven by
business not IT
Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008

Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
Collaboration and cocreation

Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
Tapping
distributed
knowledge

Organisational and
management
transformation
Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008

Conversation. Collaboration. Community.

Cluetrain
was
right

Business is actually about people
and conversations

Right strategy, right processes,
right tools, right time

So what might they need?

Wikis

Blogs

Mashups

Communities

Bookmarks

Social networks

So what else?

Bursty vs. Busy
Busy vs. Bursty

“The burst economy, enabled by the Web, works on
innovation, flat knowledge networks, and
discontinuous productivity.”
Anne Truitt Zelenka, Web Worker Daily
http://webworkerdaily.com/2007/04/19/busyness-vs-burst-why-corporate-web-workers-look-unproductive/

Attraction. Engagement. Retention.

“Employee recruitment and retention could become
one motivator and one very significant ROI.”
Bill Ives, FASTForward
http://www.fastforwardblog.com/2006/12/22/diy-km-and-recruitment/

My (everyone’s)
generation

Success stories

CIA
http://community.e2conf.com/docs/DOC-1090

Janssen-Cilag
http://www.e-gineer.com/v2/blog/2007/12/building-enterprise-20-on-culture-10.htm

Do you really want to
miss this boat?

“Networked, social-based opportunities are so
explosive today that when we pursue them
we’re flung forward at pace.”
James Governor, RedMonk
http://www.redmonk.com/jgovernor/2007/04/17/hyper-productivity-and-information-saturation-economics/

A BIG
opportunity

Imagine
http://www.flickr.com/photos/midnight_trucker/376653652/

Licensing
http://creativecommons.org/licenses/by-nc-sa/3.0/
http://www.slideshare.net/trib

Like the cool pictures?
iStockphoto.com and Flickr

Stephen Collins
trib@acidlabs.org
skype trib22
+61 410 680722
www.acidlabs.org
twitter.com/trib
www.linkedin.com/in/stephencollins
www.facebook.com/profile.php?id=692035946
strategies, tools and processes to empower knowledge workers