Enterprise 2.0 - A new Age of Aquarius?
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Enterprise 2.0 - A new Age of Aquarius?

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My presentation at the inaugural Edge of the Web conference in Perth, Western Australia on 6 November 2008. ...

My presentation at the inaugural Edge of the Web conference in Perth, Western Australia on 6 November 2008.

An introduction to Enterprise 2.0/Web 2.0 and then a look at business benefits plus a very quick look at a couple of case studies.

It shares significant content with my earlier E2.0 talk, but is tighter and more focused.

A full transcript is at http://www.acidlabs.org/2008/11/19/enterprise-20-a-new-age-of-aquarius/

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Transcript

  • 1. Enterprise 2.0 Stephen Collins acidlabs A new Age of Aquarius?
  • 2. Who am I?
  • 3. You need to be ready
  • 4. Your customers want to be engaged
  • 5. Smart. Innovative. Lots of ideas. Communicators.
  • 6. Neither efficient nor effective
  • 7. We’re at a tipping point
  • 8. What it is... and isn’t
  • 9. It’s not this
  • 10. It’s also not cause for this
  • 11. Image © Wired, http://blog.wired.com/monkeybites/2007/10/web-20-summit-f.html Tim O’Reilly established his “Web 2.0 principles” in 2005
  • 12. The Web As Platform
  • 13. My Web 2.0 Infrastructure Application Usage Launched Email and calendar May 2003 Photos February 2004 Travel 2000 2007 2006 Project management 2004 CRM and contacts March 2007 Accounting 1998!!! Time tracking 2006 Presentations 2006 Video 2005 Contacts and CV 2003 Contact syncing (local, Gmail, Highrise) Beta Events 2003 Events and tracking 2004 Tracking, problem solving July 2006 Lifestreaming 2006 Location awareness 2008
  • 14. Harnessing collective intelligence
  • 15. Data is the Next Intel Inside
  • 16. The end of the software release cycle
  • 17. Lightweight programming (and business) models
  • 18. Software above the level of a single device
  • 19. Rich user experiences
  • 20. People not process
  • 21. Network effects
  • 22. “The Law of the Pack” (Harvard Business Review, February 2001, pp 23-4) “The value of a group-forming network increases exponentially... its implications are profound.” Reed’s Law
  • 23. Then Web 2.0 moved inside the wall
  • 24. “Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
  • 25. Mr Enterprise 2.0 http://www.flickr.com/photos/ross/250133349/
  • 26. Web 2.0 for business. Sort of.
  • 27. Uses the tools of Web 2.0
  • 28. Puts people at the centre
  • 29. Significant increases in productivity and innovation
  • 30. Visible, persistent, transparent activity across business
  • 31. Benefits realisation
  • 32. Improved knowledge retention (with better opportunities to capture previously tacit knowledge)
  • 33. Better adoption of tools as near-zero barrier to use
  • 34. Emergent efficiency over predefined patterns
  • 35. Greater transparency and visibility of activity
  • 36. Minimise duplication and rework
  • 37. Boosted productivity as people can work more naturally
  • 38. SLATES “Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
  • 39. “These [tools] are part of a platform that’s readable by anyone in the company, and they’re persistent. They make an episode of knowledge work widely and permanently visible.” Dr Andrew McAfee, HBS “Enterprise 2.0: The Dawn of Emergent Collaboration” (Spring 2006, Vol. 47, No. 3, pp. 21-28)
  • 40. Search
  • 41. Linking
  • 42. Authorship
  • 43. Tags
  • 44. Extensions
  • 45. Signals
  • 46. A better ecosystem
  • 47. So we get better, richer outcomes
  • 48. Systems can push new information
  • 49. Users can pull to themselves just as easily
  • 50. Users can pull to themselves just as easily Flow
  • 51. Building the Enterprise 2.0 organisation
  • 52. In successful, satisfied organisations, tool choice is driven by business not IT Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
  • 53. Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008 Collaboration and cocreation
  • 54. Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008 Tapping distributed knowledge
  • 55. Organisational and management transformation Building the Web 2.0 Enterprise: McKinsey Global Survey Results, July 2008
  • 56. Conversation. Collaboration. Community.
  • 57. Cluetrain was right
  • 58. Business is actually about people and conversations
  • 59. Right strategy, right processes, right tools, right time
  • 60. So what might they need?
  • 61. Wikis
  • 62. Blogs
  • 63. Mashups
  • 64. Communities
  • 65. Bookmarks
  • 66. Social networks
  • 67. So what else?
  • 68. Bursty vs. Busy Busy vs. Bursty
  • 69. “The burst economy, enabled by the Web, works on innovation, flat knowledge networks, and discontinuous productivity.” Anne Truitt Zelenka, Web Worker Daily http://webworkerdaily.com/2007/04/19/busyness-vs-burst-why-corporate-web-workers-look-unproductive/
  • 70. Attraction. Engagement. Retention.
  • 71. “Employee recruitment and retention could become one motivator and one very significant ROI.” Bill Ives, FASTForward http://www.fastforwardblog.com/2006/12/22/diy-km-and-recruitment/
  • 72. My (everyone’s) generation
  • 73. Success stories
  • 74. CIA http://community.e2conf.com/docs/DOC-1090
  • 75. Janssen-Cilag http://www.e-gineer.com/v2/blog/2007/12/building-enterprise-20-on-culture-10.htm
  • 76. Do you really want to miss this boat?
  • 77. “Networked, social-based opportunities are so explosive today that when we pursue them we’re flung forward at pace.” James Governor, RedMonk http://www.redmonk.com/jgovernor/2007/04/17/hyper-productivity-and-information-saturation-economics/
  • 78. A BIG opportunity
  • 79. Imagine http://www.flickr.com/photos/midnight_trucker/376653652/
  • 80. Licensing http://creativecommons.org/licenses/by-nc-sa/3.0/ http://www.slideshare.net/trib
  • 81. Like the cool pictures? iStockphoto.com and Flickr
  • 82. Stephen Collins trib@acidlabs.org skype trib22 +61 410 680722 www.acidlabs.org twitter.com/trib www.linkedin.com/in/stephencollins www.facebook.com/profile.php?id=692035946 strategies, tools and processes to empower knowledge workers