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Be Better - Social media ideas for the tourism industry
 

Be Better - Social media ideas for the tourism industry

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Talk given to Lead­er­ship Dri­ves Suc­cess (Tourism Indus­try Coun­cil ACT) conference 10 May 2012 on possibilities and approaches for the tourism industry in using social media.

Talk given to Lead­er­ship Dri­ves Suc­cess (Tourism Indus­try Coun­cil ACT) conference 10 May 2012 on possibilities and approaches for the tourism industry in using social media.

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    Be Better - Social media ideas for the tourism industry Be Better - Social media ideas for the tourism industry Presentation Transcript

    • Be better Social media ideas for the tourism industry Stephen Collins
    • Hyperconnected
    • This is your lunchhttp://www.flickr.com/photos/bcveen/88854431/
    • Someone else is already eating it...http://www.flickr.com/photos/theloushe/4661472146/
    • • Better reviews Better events Better food Better roomsBetter information
    • My people are everywhere
    • I trust them
    • Do they trust you?
    • Where are you in all this?Image © New York Times, by Peter Cho
    • Be the signal
    • It’s not that hard
    • Participation
    • ‣ Two years full house‣ Sold out in 30 minutes in 2011‣ 30% from outside Canberra (including internationals)‣ Average 3 days visit‣ Age 10-80 in 2011‣ Skew tertiary educated and income >$80K‣ Moving to The Playhouse in 2012‣ Expecting 600 in 2012
    • Marketing spend?
    • 0
    • Just one example - Kempinski Doha
    • Step through
    • Stephen Collins trib@acidlabs.org skype trib22 +61 410 680722 acidlabs.org about.me/trib twitter.com/trib linkedin.com/in/stephencollins facebook.com/stephen.trib.collins