Be Better - Social media ideas for the tourism industry

1,203 views
1,122 views

Published on

Talk given to Lead­er­ship Dri­ves Suc­cess (Tourism Indus­try Coun­cil ACT) conference 10 May 2012 on possibilities and approaches for the tourism industry in using social media.

Published in: Education, Business, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,203
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Be Better - Social media ideas for the tourism industry

  1. 1. Be better Social media ideas for the tourism industry Stephen Collins
  2. 2. Hyperconnected
  3. 3. This is your lunchhttp://www.flickr.com/photos/bcveen/88854431/
  4. 4. Someone else is already eating it...http://www.flickr.com/photos/theloushe/4661472146/
  5. 5. • Better reviews Better events Better food Better roomsBetter information
  6. 6. My people are everywhere
  7. 7. I trust them
  8. 8. Do they trust you?
  9. 9. Where are you in all this?Image © New York Times, by Peter Cho
  10. 10. Be the signal
  11. 11. It’s not that hard
  12. 12. Participation
  13. 13. ‣ Two years full house‣ Sold out in 30 minutes in 2011‣ 30% from outside Canberra (including internationals)‣ Average 3 days visit‣ Age 10-80 in 2011‣ Skew tertiary educated and income >$80K‣ Moving to The Playhouse in 2012‣ Expecting 600 in 2012
  14. 14. Marketing spend?
  15. 15. 0
  16. 16. Just one example - Kempinski Doha
  17. 17. Step through
  18. 18. Stephen Collins trib@acidlabs.org skype trib22 +61 410 680722 acidlabs.org about.me/trib twitter.com/trib linkedin.com/in/stephencollins facebook.com/stephen.trib.collins

×