Be Better - Social media ideas for the tourism industry

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Talk given to Lead­er­ship Dri­ves Suc­cess (Tourism Indus­try Coun­cil ACT) conference 10 May 2012 on possibilities and approaches for the tourism industry in using social media.

Talk given to Lead­er­ship Dri­ves Suc­cess (Tourism Indus­try Coun­cil ACT) conference 10 May 2012 on possibilities and approaches for the tourism industry in using social media.

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  • 1. Be better Social media ideas for the tourism industry Stephen Collins
  • 2. Hyperconnected
  • 3. This is your lunchhttp://www.flickr.com/photos/bcveen/88854431/
  • 4. Someone else is already eating it...http://www.flickr.com/photos/theloushe/4661472146/
  • 5. • Better reviews Better events Better food Better roomsBetter information
  • 6. My people are everywhere
  • 7. I trust them
  • 8. Do they trust you?
  • 9. Where are you in all this?Image © New York Times, by Peter Cho
  • 10. Be the signal
  • 11. It’s not that hard
  • 12. Participation
  • 13. ‣ Two years full house‣ Sold out in 30 minutes in 2011‣ 30% from outside Canberra (including internationals)‣ Average 3 days visit‣ Age 10-80 in 2011‣ Skew tertiary educated and income >$80K‣ Moving to The Playhouse in 2012‣ Expecting 600 in 2012
  • 14. Marketing spend?
  • 15. 0
  • 16. Just one example - Kempinski Doha
  • 17. Step through
  • 18. Stephen Collins trib@acidlabs.org skype trib22 +61 410 680722 acidlabs.org about.me/trib twitter.com/trib linkedin.com/in/stephencollins facebook.com/stephen.trib.collins