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social media
expanding reach & relationships
twitter
youtube
 vimeo
 blip.tv
delicious
  diigo
blog
The Marketer’s Role
The Marketer’s Role
      identify
The Marketer’s Role
      identify
     contact
The Marketer’s Role
      identify
     contact
     connect
The Marketer’s Role
      identify
     contact
     connect
     engage
The Marketer’s Role
      identify
     contact
     connect
     engage
      sustain
The Marketer’s Role
      identify
     contact
     connect
     engage
      sustain
creating content for social
    interaction online
creating content for social
    interaction online
          monitor
creating content for social
    interaction online
          monitor
           filter
creating content for social
    interaction online
          monitor
           filter
         aggregate
creating content for social
    interaction online
          monitor
           filter
         aggregate
        synthesize
creating content for social
    interaction online
          monitor
            filter
         aggregate
        synthesize
          respond
creating content for social
    interaction online
          monitor
            filter
         aggregate
        synthesize
          respond
           create
creating content for social
    interaction online
          monitor
            filter
         aggregate
        synthesize
          respond
           create
how are you going to leverage
   social media to take the

next step?
thebeginning

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G Tech C

Editor's Notes

  1. Stay on this slide while I share current social media stats. Jones Gap story. Scott Gould, Like Minds, and Exeter story. GOAL: Give you a good idea of what’s available and stimulate your own creativity about how to use it to foster relationships that will bring people to Greenville Tech and the Buck Mickle Center.
  2. just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/ identify: who are they contact: where are they connect: how do you get things started engage: how do you go deeper sustain: how do you keep it going
  3. just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/ identify: who are they contact: where are they connect: how do you get things started engage: how do you go deeper sustain: how do you keep it going
  4. just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/ identify: who are they contact: where are they connect: how do you get things started engage: how do you go deeper sustain: how do you keep it going
  5. just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/ identify: who are they contact: where are they connect: how do you get things started engage: how do you go deeper sustain: how do you keep it going
  6. just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/ identify: who are they contact: where are they connect: how do you get things started engage: how do you go deeper sustain: how do you keep it going
  7. just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/ identify: who are they contact: where are they connect: how do you get things started engage: how do you go deeper sustain: how do you keep it going
  8. just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/ identify: who are they contact: where are they connect: how do you get things started engage: how do you go deeper sustain: how do you keep it going