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G Tech C

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Introduction to social media for college marketing staff. Embedded video used under license from CommonCraft.

Introduction to social media for college marketing staff. Embedded video used under license from CommonCraft.

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  • Stay on this slide while I share current social media stats.
    Jones Gap story.
    Scott Gould, Like Minds, and Exeter story.
    GOAL: Give you a good idea of what’s available and stimulate your own creativity about how to use it to foster relationships that will bring people to Greenville Tech and the Buck Mickle Center.
  • just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/
    identify: who are they
    contact: where are they
    connect: how do you get things started
    engage: how do you go deeper
    sustain: how do you keep it going
  • just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/
    identify: who are they
    contact: where are they
    connect: how do you get things started
    engage: how do you go deeper
    sustain: how do you keep it going
  • just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/
    identify: who are they
    contact: where are they
    connect: how do you get things started
    engage: how do you go deeper
    sustain: how do you keep it going
  • just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/
    identify: who are they
    contact: where are they
    connect: how do you get things started
    engage: how do you go deeper
    sustain: how do you keep it going
  • just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/
    identify: who are they
    contact: where are they
    connect: how do you get things started
    engage: how do you go deeper
    sustain: how do you keep it going
  • just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/
    identify: who are they
    contact: where are they
    connect: how do you get things started
    engage: how do you go deeper
    sustain: how do you keep it going
  • just so I don’t forget: Keith’s wiki on monitoring: http://wiki.kenburbary.com/
    identify: who are they
    contact: where are they
    connect: how do you get things started
    engage: how do you go deeper
    sustain: how do you keep it going
  • Transcript

    • 1. social media expanding reach & relationships
    • 2. twitter
    • 3. youtube vimeo blip.tv
    • 4. delicious diigo
    • 5. blog
    • 6. The Marketer’s Role
    • 7. The Marketer’s Role identify
    • 8. The Marketer’s Role identify contact
    • 9. The Marketer’s Role identify contact connect
    • 10. The Marketer’s Role identify contact connect engage
    • 11. The Marketer’s Role identify contact connect engage sustain
    • 12. The Marketer’s Role identify contact connect engage sustain
    • 13. creating content for social interaction online
    • 14. creating content for social interaction online monitor
    • 15. creating content for social interaction online monitor filter
    • 16. creating content for social interaction online monitor filter aggregate
    • 17. creating content for social interaction online monitor filter aggregate synthesize
    • 18. creating content for social interaction online monitor filter aggregate synthesize respond
    • 19. creating content for social interaction online monitor filter aggregate synthesize respond create
    • 20. creating content for social interaction online monitor filter aggregate synthesize respond create
    • 21. how are you going to leverage social media to take the next step?
    • 22. thebeginning

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