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social media
expanding reach & relationships
big
question
what is it?
two-way, multi-way
   communication
wrapped up in mutual
respect of each other;
  focus on “social”
opportunities are


BIG
what is the
 VALUE
of social media?
it depends
what’s your
problem?
trey’s definition of

marketing
marketing is the
ongoing process
 of engagement
strangers are
nurtured into
advocates
The Prospect’s Role
The Prospect’s Role
       notice
The Prospect’s Role
       notice
      consider
The Prospect’s Role
       notice
      consider
      connect
The Prospect’s Role
       notice
      consider
      connect
     purchase
The Prospect’s Role
       notice
      consider
      connect
     purchase
        use
The Prospect’s Role
       notice
      consider
      connect
     purchase
        use
       share
The Prospect’s Role
       notice
      consider
      connect
     purchase
        use
       share
encourage/facilitate

next step
     in the process
key questions
are people aware
    we exist?
are people aware of
their own problem?
do people realize our
 solution addresses
   their problem?
do people know and
believe our solution is
the ideal solution for
    their problem?
is it easy for people to
purchase our solution?
are people purchasing
     our solution?
do people have what
 they need to share
  our solution with
    their friends?
what’s your

marketing
  challenge?
G Tech A
G Tech A
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G Tech A

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Introduction to social media for college marketing staff. Embedded video is used under license from CommonCraft.

Published in: Business, Technology
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  • Stay on this slide while I share current social media stats.
    Jones Gap story.
    Scott Gould, Like Minds, and Exeter story.
    GOAL: Give you a good idea of what’s available and stimulate your own creativity about how to use it to foster relationships that will bring people to Greenville Tech and the Buck Mickle Center.
    © 2009 Trey Pennington
  • © 2009 Trey Pennington
  • © 2009 Trey Pennington
  • video licensed via commoncraft and used here with permission.
  • © 2009 Trey Pennington
  • Share the Esra’a Al Shafei and mideastyouth.com/freekareem.com story.
    © 2009 Trey Pennington
  • © 2009 Trey Pennington
  • © 2009 Trey Pennington
  • From my perspective, we’ll be talking about how social media can help you solve MARKETING problems.
    © 2009 Trey Pennington
  • © 2009 Trey Pennington
  • © 2009 Trey Pennington
  • © 2009 Trey Pennington
  • Transcript of "G Tech A"

    1. 1. social media expanding reach & relationships
    2. 2. big question
    3. 3. what is it?
    4. 4. two-way, multi-way communication wrapped up in mutual respect of each other; focus on “social”
    5. 5. opportunities are BIG
    6. 6. what is the VALUE of social media?
    7. 7. it depends
    8. 8. what’s your problem?
    9. 9. trey’s definition of marketing
    10. 10. marketing is the ongoing process of engagement
    11. 11. strangers are nurtured into advocates
    12. 12. The Prospect’s Role
    13. 13. The Prospect’s Role notice
    14. 14. The Prospect’s Role notice consider
    15. 15. The Prospect’s Role notice consider connect
    16. 16. The Prospect’s Role notice consider connect purchase
    17. 17. The Prospect’s Role notice consider connect purchase use
    18. 18. The Prospect’s Role notice consider connect purchase use share
    19. 19. The Prospect’s Role notice consider connect purchase use share
    20. 20. encourage/facilitate next step in the process
    21. 21. key questions
    22. 22. are people aware we exist?
    23. 23. are people aware of their own problem?
    24. 24. do people realize our solution addresses their problem?
    25. 25. do people know and believe our solution is the ideal solution for their problem?
    26. 26. is it easy for people to purchase our solution?
    27. 27. are people purchasing our solution?
    28. 28. do people have what they need to share our solution with their friends?
    29. 29. what’s your marketing challenge?
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