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Workplace Theatre
 

Workplace Theatre

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Presentation on the use of theatre as a supporting tool for UX Design processes

Presentation on the use of theatre as a supporting tool for UX Design processes

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  • There are more options for building than before, more ways I can design it? What does the user need? What can this do for me, what needs is it meeting, how do I feel about the experience?
  • Whose dreams are the stuff the future is made of?The dreams of CEO’s? Technologists? Business People?Or the dreams of everyday people?With results that are more relevant and meaningful to people’s livesProviding opportunity to focus on human experience, instead of technological implementation as a central issue
  • Participatory Theatre - in this context to help develop designs (for products and services) by using customers as co-creatorsStory/Character Development - develop a deeper connection to the human aspects of customers and experiences by developing personas and scenarios through theatrical techniques Role Playing and Forum Theatre/Improv- problem solving and communication around the issues internal to a particular company or design
  • Participatory Theatre - in this context to help develop designs (for products and services) by using customers as co-creatorsStory/Character Development - develop a deeper connection to the human aspects of customers and experiences by developing personas and scenarios through theatrical techniques Role Playing and Forum Theatre/Improv- problem solving and communication around the issues internal to a particular company
  • Cooper – wrote the book “the inmates are running the asylum” which is where personas first were described.Conventional user testing is pre-scripted tasks that are driven by the technology and functionality, not the actual user stories.
  • Based first on ethnographic research. Helps the design team to engage with the user with empathy. Stereotype will only act as a shallow mental picture.
  • Participatory Theatre - in this context to help develop designs (for products and services) by using customers as co-creatorsStory/Character Development - develop a deeper connection to the human aspects of customers and experiences by developing personas and scenarios through theatrical techniques Role Playing and Forum Theatre/Improv- problem solving and communication around the issues internal to a particular company
  • navigation prototypephone/map thinginterivew/role playing
  • Participatory Theatre - in this context to help develop designs (for products and services) by using customers as co-creatorsStory/Character Development - develop a deeper connection to the human aspects of customers and experiences by developing personas and scenarios through theatrical techniques Role Playing and Forum Theatre/Improv- problem solving and communication around the issues internal to a particular company

Workplace Theatre Workplace Theatre Presentation Transcript

  • THEATRE AS A DESIGN TOOL A new backbone for a user-centered design process By Traci Lepore
  • A scenario for new design The designers and developers are asked to come up with a design using a new and complicated web technology and ask: “How do I design it? How do I build it?” The user sees a new product/application and asks: “What is that can do I make it work? A scene it? How result in endless run around if no one understands eachaother will experience a technology How user depends on the quality of the interaction
  • Designing the interaction is an art  Interaction Design (IxD) is the discipline of defining the behavior of products and systems that a user can interact with  IxD centers around complex technology systems  Also applies to other But design of products and a types is moving from services, and even engineering focused practice… organizations
  • Towards a user-centered practice  “Dreams are the stuff the future is made of.” (Jensen, R., 1999)  But whose dreams?  The emergence of a participatory culture and people-centered design will affect what companies design and produce in the future  It will also affect how companies go about designing The way we have been designing doesn’t work anymore
  • The heart of user-centered design  The complexity of life in the 21st century requires that we who are shaping the future must develop a keen sense of empathy, both for the people and for the natural environment  “Empathy: The power of entering into another’s personality and imaginatively experiencing his experiences: the power of entering into the feeling or spirit of something…and so appreciating it fully. Because theen, in, pathos, and product are not (Greek: designer, user feeling)” separate, successful design of experiences
  • A method for developing empathy Theatre…practiced in a participatory, functional, and dialogic way is transformational because it:  Is a useful way of establishing a common, shared context for audience participants  Provides instruction in communication and teamwork  Encourages dialog and suggestions of solutions between designers and users  Provides opportunity to test those suggestions If these activities can encourage empathy, where  Allows changes to be incorporated do we fit them into the design process to make it immediately
  • An extension of the UCD process Identify need for human Character and story centered development – role design playing Specify context of use Forum Theatre System satisfies Specify Evaluate designs specified requirements requirements Enhancing the Produce design current solutions processes with a Improv & participatory human touch activities ISO 13407: Human-centered design process
  • Becoming the supporting backbone Identify need for human Character and story centered development – role design playing Specify context of use Forum Theatre System satisfies Specify Evaluate designs specified requirements requirements Enhancing the Produce design current solutions processes with a Improv & participatory human touch activities ISO 13407: Human-centered design process
  • Developing characters and stories Cooper acknowledges the influence of Method Acting on development of persona & scenario processes  Processes which presumably allow the design team an insight into the full experiential impact of a persona’s use of a software-based product in lieu of conventional user testing and task walkthroughs  Personas are fictitious composite characters that are created to represent the different user types within a targeted demographic that might use a site or product  Scenarios are short stories, descriptions about
  • Creating dynamic 3-D characters  Embodied dramatic personas will be dynamic:  More life-like than paper versions  Movable to other concrete situations and contexts  Linked to other characters  Linked to time  Understanding the idiosyncrasies of real people in the development of the persona “characters” – real people work in a real, not One idealized world personas is to “provide a human touted benefit of quot;facequot; so as to focus empathy on the persons represented by the demographics” (Cooper, 1995)
  • A character Example persona name Quote that succinctly Characterizatio describes n of the user the needs type – their role Details on who this person is The basic profile – a small “day in the life” Personality and emotional description A rounded character will have: Needs and • Multiple traits goals for • Psychology, physiology, and sociology the design • Inner needs and goals, interpersonal desires, professional ambitions
  • Telling the rounded character’s story The role-playing of rounded characters will lead to the natural development of realistic scenarios – a sequence of actions – and an authentic story that…  Provides believability in a truthful interaction/ improvisation with a software-based product  Will encompass:  The user’s surroundings (physical space, tools available)  The character traits that characterize the users An authentic story can positively impact design users  The goals and tasks that characterize the by providing atheir accomplishment action and real circumstance in
  • Performance adds to the story  Typical current methods result in textual or visual outcomes for scenarios – but performance could benefit through: Trying out (testing)  ideas and discerning important contextual information  Exploring and collecting the creative contributions of Example of a more performative walkthrough of experience participants Performanceauthentic  Collecting in a role-playing, improvisational manner realistic and can enhance the level of detail captured in
  • Becoming the supporting backbone Identify need for human Character and story centered development – role design playing Specify context of use Forum Theatre System satisfies Specify Evaluate designs specified requirements requirements Enhancing the Produce design current solutions processes with a Improv & participatory human touch design ISO 13407: Human-centered design process
  • Motivation for participatory design  Interest in new technologies and interfaces is driving a need for new types of concept design activities  Because we will interact in a more physical way experiencing the real context gains more importance  More complex technologies require deeper insight into use to understand  In a user-centered process there is a need to understand the overall experience for the user In an Inspiring a design process involving the more increasingly complex world that requires empathy the users of users be involved in the the participation need to who directly affect process shaping of future artifacts
  • Users as co-designers in prototyping  “Because the experience of even simple artifacts does not exist in a vacuum but, rather, in dynamic relationship with other people, places, and objects”  A paper prototype (artifact) is a lo-fidelity mock up of an interface design that is shared with users  Allows for the “creation, manipulation, and sharing of meaning through engaged Including participants artifacts” “performance” interaction with makes the dynamic: unscripted, changeable, and interruptible
  • What does it look like?  Examples of prototype interviews  Navigation system on wireless device  Navigation with phone and map  More standard interview  Two important lessons learned  Perform scenarios in the stage of everyday life with all of its constraints  Exercise reflection-in-action during the performance
  • Becoming the supporting backbone Identify need for human Character and story centered development – role design playing Specify context of use Forum Theatre System satisfies Specify Evaluate designs specified requirements requirements Enhancing the Produce design current solutions processes with a Improv & participatory human touch activities ISO 13407: Human-centered design process
  • Negotiating ideas and solutions  Using methods of participatory design means involving more people which leads to the need to manage group dynamics  Forum theatre is being used as a tactic for:  Exploring design alternatives  Negotiating suggested ideas and solutions  Generating dialog around difficult topics (for e.g. challenges in design for older users, a non- standard user population) Engaging participants to help in the process can create shared context, quickly communicate information and foster collaboration
  • Finding the most effective use  Overall inclusion of theatrical techniques has show to be useful when: A theatrical performance is used to set the scene for a focus group of users  A theatrical performance is being used to encapsulate and present the results of usability testing to designers  A well briefed actor replaces a user in early concept testing  A theatrical performance is being used to facilitate dialog between real users and designers
  • An old tool for a new world  The way we go about the business of interaction design is changing  There is a move to focus on the human aspects of design, not the technical  This change, along with increasing complexity in available technologies and experiences, make it imperative that designers have an empathetic perspective  Theatrical techniques and methods can help support building that empathetic perspective when infused into various points in already existing design processes