Leave on Screen as you enter. Remember to ask your two opposing questions. 1 min. TOTAL TIME FOR EVENING … 3 Hours.
Edit with your picture and details. Here you must Earn the Right to be their mentor/coach for the day … tell your story and tell it well … 2 Mins
Ask questions about what does each side of the brain control. Explain we want both sides of the brain working together. Explain how colours are for the right hand side of the brain. Ask if anyone has had a feeling that they couldn’t put into words. Mention leaving the end off of sentences. Get them to call out a few words and hold your hand up to your ears. Mention raising hands and get them to all do it so they can prove they can, now have no excuses tell them. Do the raise your hands, cross over, spin palms towards each other, clench together, spin back up inside and point to see if they can move the right fingers. Remember not to touch the fingers. Explain that it’s about both sides of the brain working together and that’s why they go into … CONFUSION … explain how in school they would shut down, in real life should ask yourself another question, and another and so on … may take a few days but the answer will pop into your head. Total 5 Mins
What they just did by setting a goal was set their RAS tracking … Talk about someone who just bought a new car and now they see them everywhere. Things show up to help those who are truly committed 1 Min
Spend a few moments going over any work you set the group. It is important to position homework well here; this will get them used to doing tasks you set them during each session.
If you don’t know where you want to end up, what direction do you need to travel in to get there?
Start by thinking about the vision you have for your company. We are talking BIG PICTURE stuff here.
Spend a few minutes discussing the importance of this.
A Mission Statement is a living document, not something that sits in the business owner’s desk drawer. It tells the team how they are going to achieve the Vision.
Spend a few minutes discussing the implications and importance of these four sections. Give the group a few minutes to think about theirs.
You could get them to model theirs on ours. It could include 12 points or 14. It could have 8. What’s important is that it must be as a result of a team effort and it must be relevant to them and the business.
Why is it an expense? Should it be? In most cases yes! Why, because marketing campaigns do cost money because they were poorly conceived Do you know that 8 out of 10 ads do not work. In the book, the author states that he has seen an 2 ads for the same product where one ad sold 19 ½ time more than the other ad..
Your Company Vision…• Vision - must be somethingalmost unattainable, likereaching the farthest star. Itshould be set at least 100 yearsinto the future.• Another option is to set theVision of being the best in yourindustry in your region or eventhe world …
Your Vision …Your Vision …• What words would best describeyour business?• What qualities do you see in yourbusiness?• What qualities would you like tosee in your business?• What are the qualities that setyour business apart fromothers?
Your MissionYour MissionStatement …Statement …• 4 Sections to cover …• Who are we … ?• What business are we in … ?• Who are our customers … ?• What makes us different …
Your 12 Points ofYour 12 Points ofCulture …Culture …• Again 4 Sections to Build yourCulture …• 3 Values that are vital to you as theowner …• 3 Values that are vital to yourbusiness succeeding …• 3 Values that are core to yourcustomers buying from you againand again …• 3 Values that are important to yourTeam/Staff wanting to do their best …
Your Homework …part 1 …• Your Vision … at least a start …• Your Mission Statement …• Your 12 Points of Culture ….• Your Goals for 1, 3 and 5 Years …• Your Dream Builder (Hand-out) …• Handout – ActionCOACH’s as anexample …
Marketing - TheAccounting View…Your accountant will teachyou that Sales & Marketing isan:
How much do youmeasure?Test Advertisement A BAdvertisement Cost $1000 $1000No. Of Leads 1000 100Conversion/Sales 100 50Avg. $$$ Sale $500 $1000Avg. $$$ Profit $200 $200Lifetime Value $5,000 $10,000Referrals 10 2
Would you like anunlimited marketingbudget ... ?
Your Homework …• Test and Measure at least 2 areasof your business …• Handout – Test and MeasureSheets …• Activity NOW … Select which twoare most important now anddiscuss …• Reading … The Business Coach …
Making DreamsCome True …1.IDEALIZATION …2.VISUALIZATION …3.VERBALIZATION …4.MATERIALIZATION.
IDEALIZATION …• Stretch your mind with possibility …• Look for what you REALLY choose …your IDEAL …• CHOOSE that it is already yours …• Usually about 10 Year Goals …• Remember … ‘WANT’ means youassume you don’t already have,therefore you have to push it away …
VISUALIZATION …• Relax first … 10 minutes in themorning and 10 in the evening …• Picture your ideal as if it is alreadyreal …• BELIEVE that it is already yours …• Remember … your sub-consciouscannot decide what’s real and what’snot, keep planting the right seeds …
VERBALIZATION…• List 20 positive ‘I AM’ statements aboutyourself and your life as you choose itto be …• Repeat each and every statement atleast twice a day with Passion …• YOU must state it in Present Tense OR“in the process of..”• Be passionate, the more often you do itthe better it works …
MATERIALIZATION…• The Seeds you plant will manifest …• More energy and emotion brings yourgoals about faster …• You must truly believe for this to work …• Remember … you can only do what youare, and you are what you think, sovisualize often …