How the internet makes money from you (and how you can make money from the internet)
Part 1: How the internet makes money from you
 
Books
In 2007 in the UK: 118,602 new books published 758,125 older books still for sale
The internet enables the market to find the books
Turnover:  $19.166 billion Net Profit:  $645 million
 
Auction site
International bazaar of tat
eBay helps you find the person who wants your tat  –  for a fee
Turnover: $8.46 billion Loss: $348 million
 
Search engine
And email. And news groups. And news reader. And photos. And maps. And videos. And the rest.
People like to be able to find stuff
Google's method was better than any other
No barrier to using Google means a huge audience
A huge audience is attractive to advertisers
Google is the biggest seller of small ads ever seen
Turnover: $21.796 billion Net Profit: $4.227 billion
And 20,000 employees That's over  $1,000,000 in turnover for each employee
Do it best or Do it first (Preferably both)
A massive market  can  make the uneconomic profitable
The internet offers: Volume and Reach (You don't need both)
Part 2: How you can make money from the internet
Option 1: Do it first Do it better
Invent the next big thing (This is quite hard to do)
Option 2: Find an under- served market
Find your niche
Find a product “ Affiliate marketing”
Put up a sales page
Promote it
Promotion the cheap way
Social media - blogging - commenting - extra sites - articles - forums - social networking - Twitter
Raising your profile on Google Search
This will take a lot of time This will take a lot of knowledge
Promotion the quick way
Pay Per Click - buy traffic - Google AdWords - tools to identify good keywords - information searches vs buying searches
Pay to bring your site to the market's attention
This will take a lot of money If you get it wrong, you're out of pocket
Option 3: Create your  own product
Product that can be delivered digitally - e-book - audio - video
Make it available to affiliates The problem of reaching the market is no longer yours
But you do need to create a product...
Speaking of which... You all have a major advantage
You can code
 
By the end of March,  37 million   of these were sold (iPhone and iPod Touch combined)
Apple COO Tim Cook: The iPod touch is "a runaway hit" whose success is "clearly driven by the App Store.&qu...
1 billionth app sold  last month
Buy an Apple. Register as a developer. Code. Sell.
Flickr images http://www.flickr.com/photos/ktheory/21905281/ http://www.flickr.com/photos/yourdon/3059450003/ http://www.f...
Questions? [email_address] @trev_roberts
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Money and the Internet

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Presentation given to the Computing Society at the University of Durham, May 2009

Published in: Technology, Design
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Transcript of "Money and the Internet"

  1. 1. How the internet makes money from you (and how you can make money from the internet)
  2. 2. Part 1: How the internet makes money from you
  3. 4. Books
  4. 5. In 2007 in the UK: 118,602 new books published 758,125 older books still for sale
  5. 6. The internet enables the market to find the books
  6. 7. Turnover: $19.166 billion Net Profit: $645 million
  7. 9. Auction site
  8. 10. International bazaar of tat
  9. 11. eBay helps you find the person who wants your tat – for a fee
  10. 12. Turnover: $8.46 billion Loss: $348 million
  11. 14. Search engine
  12. 15. And email. And news groups. And news reader. And photos. And maps. And videos. And the rest.
  13. 16. People like to be able to find stuff
  14. 17. Google's method was better than any other
  15. 18. No barrier to using Google means a huge audience
  16. 19. A huge audience is attractive to advertisers
  17. 20. Google is the biggest seller of small ads ever seen
  18. 21. Turnover: $21.796 billion Net Profit: $4.227 billion
  19. 22. And 20,000 employees That's over $1,000,000 in turnover for each employee
  20. 23. Do it best or Do it first (Preferably both)
  21. 24. A massive market can make the uneconomic profitable
  22. 25. The internet offers: Volume and Reach (You don't need both)
  23. 26. Part 2: How you can make money from the internet
  24. 27. Option 1: Do it first Do it better
  25. 28. Invent the next big thing (This is quite hard to do)
  26. 29. Option 2: Find an under- served market
  27. 30. Find your niche
  28. 31. Find a product “ Affiliate marketing”
  29. 32. Put up a sales page
  30. 33. Promote it
  31. 34. Promotion the cheap way
  32. 35. Social media - blogging - commenting - extra sites - articles - forums - social networking - Twitter
  33. 36. Raising your profile on Google Search
  34. 37. This will take a lot of time This will take a lot of knowledge
  35. 38. Promotion the quick way
  36. 39. Pay Per Click - buy traffic - Google AdWords - tools to identify good keywords - information searches vs buying searches
  37. 40. Pay to bring your site to the market's attention
  38. 41. This will take a lot of money If you get it wrong, you're out of pocket
  39. 42. Option 3: Create your own product
  40. 43. Product that can be delivered digitally - e-book - audio - video
  41. 44. Make it available to affiliates The problem of reaching the market is no longer yours
  42. 45. But you do need to create a product...
  43. 46. Speaking of which... You all have a major advantage
  44. 47. You can code
  45. 49. By the end of March, 37 million of these were sold (iPhone and iPod Touch combined)
  46. 50. Apple COO Tim Cook: The iPod touch is "a runaway hit" whose success is "clearly driven by the App Store."
  47. 51. 1 billionth app sold last month
  48. 52. Buy an Apple. Register as a developer. Code. Sell.
  49. 53. Flickr images http://www.flickr.com/photos/ktheory/21905281/ http://www.flickr.com/photos/yourdon/3059450003/ http://www.flickr.com/photos/deadling/2228744677/ http://www.flickr.com/photos/mcmorgan/2975104329/ http://www.flickr.com/photos/judith-angharad/2325354952/ http://www.flickr.com/photos/racecarphotos/2865296496/ http://www.flickr.com/photos/soldiersmediacenter/3364818319/ http://www.flickr.com/photos/shazbot/1639273/ http://www.flickr.com/photos/jaqian/346525494/ http://www.flickr.com/photos/komunews/2061351199/ http://www.flickr.com/photos/jamespaullong/281535082/ http://www.flickr.com/photos/compassionateeye/2868595873/ http://www.flickr.com/photos/yomanimus/102798907/ http://www.flickr.com/photos/lifeontheedge/279888237/ http://www.flickr.com/photos/shooz/3097784/ http://www.flickr.com/photos/bcmom/218118754/
  50. 54. Questions? [email_address] @trev_roberts
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