IInternet Marketing Plan Checklist


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Like any other business, internet marketing needs a plan to follow. Use this internet marketing checklist to give yourself the best chance of success.

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IInternet Marketing Plan Checklist

  1. 1. Internet Marketing Plan Checklist Planning your internet marketing is a vital step yet so many people I speak to don't seem to have much of a plan for their internet marketing business. Or the plan is so fragile that it changes on a daily basis as they buy yet another offer that promises the earth. If you're at that stage, you need to grab yourself by the scruff of the neck and create a plan for your internet marketing. It doesn't have to be complicated - a single page will do - but it does have to exist. Copyright Trevor Dumbleton
  2. 2. 1. Include measurable targets If you don't have a target, you won't know whether or not you've met it. It's a bit like setting off on a road trip with no map or sat nav and just heading wherever the road takes you. Which can be kind-of fun for a road trip but isn't much use for running a successful business. Targets should include where you want to get to - maybe a certain amount of sales per week or maybe a certain number of new subscribers to your newsletter - and also how you intend to get there. Copyright Trevor Dumbleton
  3. 3. 2. Break it down into steps If your goal is a set amount of sales per week, it's not particularly likely that you'll get there overnight. So breaking it down into steps or stages helps keep you on track and means that your target doesn't appear too far in the distance, otherwise it will seem to be forever on the horizon. Copyright Trevor Dumbleton
  4. 4. 3. Know your own skills and limits No-one is good at everything, so it pays to know your own skillset and limitations. Jot them down - I find this easiest to do on a sheet of real paper with skills on one side, limitations on the other. Then decide whether any of your limitations are holding you back or whether you can enlist the help of others to fill in the gaps. For instance, I know I'm graphically challenged so I either avoid the use of graphics completely or use royalty free images or get help from someone on Fiverr or wherever. You can do the same - it's far better to either avoid your limitations completely (for instance, my sales letters are basically just written, no graphics) or spend a few dollars buying in the skills you lack. Copyright Trevor Dumbleton
  5. 5. 4. Learn to focus There are too many distractions in life and in internet marketing. It's very easy to get distracted. Emails, Facebook, Tweets, etc are the enemy of focus. It's easy to fool yourself into thinking you're being productive when you're actually just doing the internet equivalent of spinning your wheels. Copyright Trevor Dumbleton
  6. 6. 5. Set aside time This goes hand in hand with focusing more. Set aside time that you will spend on your internet marketing. Ideally a daily amount of time as that will help you to get into the habit quicker. But if you have certain days where there's already not enough time then you may have to block those out from your internet marketing completely. If that's the case, you need to ask yourself how serious you are about your internet marketing compared with the other things you're prioritising. Copyright Trevor Dumbleton
  7. 7. If you’d like more help with creating an internet marketing strategy then click here. Copyright Trevor Dumbleton