Hire a firm that specializes in it. Sense Networks is one firm that specializes in marketing through location-based services. They will help your marketing campaign be as effective as possible
Other tools you can useinclude: Foursquare Geotoko
But again, this field is still prettyuntapped. There is lots ofmoney up for grabs forcompanies that can figure outhow to successfully utilizelocation-based marketing
Where can you look for help If location-based marketing interests you, then be sure to check out the LBMA!
The Location-Based MarketingAssociation is a group ofprofessionals dedicated toincreasing everyone’sknowledge on location-basedmarketing.
Members can get Access to events and meeting Access to all research sponsored by the LBMA Access to member directory Access to the blog and podcast, which members can also contribute to
Again, why should you do this? Location-based marketing is simply marketing done smarter. You are targeting people based on the knowledge of where they’ve been and where you can predict they will be going.