Ecictt
Upcoming SlideShare
Loading in...5
×
 

Ecictt

on

  • 146 views

Twitter Tactics talk for Emory University's Center for Injury Control. Audience: academics, researchers, practitioners, organizations.

Twitter Tactics talk for Emory University's Center for Injury Control. Audience: academics, researchers, practitioners, organizations.

Statistics

Views

Total Views
146
Views on SlideShare
128
Embed Views
18

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 18

http://tressiemc.com 18

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Ecictt Ecictt Presentation Transcript

  • Tressie McMillan CottomSociology, Emory Universitywww.tressiemc.com@tressiemcphd#ECICTT
  • Newsletters• Listservs• Static• One-wayBlogs• Static• BroadcastingMicroblogs• Dynamic• Two-way#ECICTT
  • INTENT• Purpose? Audience? Integration with othercommunication tools?• The Case of the Overactive Facebook Revolt#ECICTT
  • #ECICTT
  • #ECICTT
  • #ECICTT
  • PLEASURE BUSINESSJokersBotsCelebsNetworkersInformationMarketing#ECICTT
  •  You need a well-established brand to derivevalue from twitter as a Broadcaster:• Established Media Orgs (CNN, MSNBC, AP)• Oprah For almost everyone else, you need toENGAGE.• Even POTUS engages#ECICTT
  • Replies• Think back to your purpose for twitter. Who youreply to should be aligned with that purpose.ListsFavorites#Hashtags (#ECICTT; #followanadult)Tweet Archives (Storify, Chirpstory)#ECICTT
  •  Don’t be afraid to have a human voice. Use tools to automate, keeping ENGAGE principle inmind. (twitter clients, metrics)• Hootsuite, Archivist• Metrics for marketing, proposals, research Integrate with existing communications: emailsignatures, CVs, websites, printed materials Hands down the best resource is at LSE All of this can be found at www.tressiemc.com#ECICTT