the big problemKaty has lots of energy.....but not a well defined sense of place.
Community Mystery Shoppers Stakeholder Interviews Community footprint audit Community Online SurveyAttitude Awareness & Usage Digital Footprint audit Community Segmentation Analysis - ESRI Tapestry Focus Groups
Virtually everyone agrees Katy is a great place to live and Katy ISD is the driving reason why. YES 98% NO 2%
What distinguishes the Katy area most fromother communities in the Houston metroarea? • KISD Schools and Football • Community • A real small town feel
Outside PerceptionsMost sought after community for schools in the greater Houston Area?
Brand Truth #2 The Katy name spans across multiplegeo-political boundaries all within Katy ISD.This helps to create a sense of place confusion.
Creates a balance between the strength ofthe Katy name and the lightly whimsical icon. Creates a graphical point of distinction thatshows THIS is the place where energy grows. The base color is red to portray energy, strength and a nod to Katy’s heritage - the City of Katy. The hints of yellow at the top show tomorrow’s opportunity.
•Learn the Brand•Utilize the Logo/ Brand in your Marketing Material •Fill out the Brand/Logo Release Form and send it to EDC•Integration of Brand in •Sales work, Advertising, and Dialogue with your customers•EDC/Realtor Dialogue •Selling/Positioning, Research, and Feedback•Volunteer to help with Branding Efforts