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Building Credibility with Audiences Through Writing
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Building Credibility with Audiences Through Writing

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These are my presentation slides for my 2012 Minnesota Blogger Conference talk on September 22, 2012. …

These are my presentation slides for my 2012 Minnesota Blogger Conference talk on September 22, 2012.

These slides were prepared in Keynote. If you need a copy in PowerPoint, please contact me.

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Transcript

  • 1. Building Credibility withAudiences Through Writing Trent M Kays Writer, Teacher, Consultant, Doctoral Student University of Minnesota
  • 2. You Can Find Me AroundTwitter: @trentmkaysAbout.me: http://about.me/trentmkaysLinkedIn: http://linkedin.com/in/trentmkaysGoogle+: http://gplus.to/trentmkaysWebsite: http://trentmkays.com
  • 3. Exigency and Kairos
  • 4. What is Exigence?“A rhetorical call to action; a situation that compels someone to speak out.”
  • 5. Have you ever heard of an “exigent circumstance?” What is it? How do we define it? What does it have to do with blogging?
  • 6. It’s often what compels us to use: Credit: Flickr User melter
  • 7. Or this:Credit: Flickr User Kevin Shorter
  • 8. What is Kairos?“Generally means, ‘timing’ or ‘the right circumstances.’”
  • 9. How do we know the right time to post? What is “right?” Why does timing matter?When you hit the post button, do you consider the timing of the discourse?
  • 10. What if our timing is off?
  • 11. What if instead of this: Sept 24, 2001 Cover Credit: The New Yorker
  • 12. We had seen this:Proposed Sept 24, 2001 Cover Credit: The Daily Beast
  • 13. The reason to do something and the time inwhich to do something are critically important.
  • 14. Structure and Motive
  • 15. What is Structure?White spaceFontSyntaxSpacingImageryStew Pot
  • 16. Credit: Hongkiat.com
  • 17. Credit: Hongkiat.com
  • 18. Credit: Hongkiat.com
  • 19. Credit: Hongkiat.com
  • 20. Understanding Motive
  • 21. Example 1: “In studying American popular cultureof the 1980s, the question of to what degreematerialism was a major characteristic of thecultural milieu was explored.”Example 2: “In our study of American popularculture of the 1980s, we explored the degree towhich materialism characterized the culturalmilieu.”
  • 22. Example 3: “I think that Aristotle’s ethical argumentsare logical and readily applicable to contemporarycases, or at least it seems that way to me.”Example 4: “Aristotle’s ethical arguments are logicaland readily applicable to contemporary cases.”
  • 23. The Three AppealsLogos: the appeal to logicEthos: the appeal to credibilityPathos: the appeal to emotion
  • 24. Building Authority, Credibility and Keeping it
  • 25. Back to Ethos How do we build credibility? Authority?How does trust develop with our readers? How do we connect with an audience?
  • 26. Ethos AudienceAudience Action Context Writer 25% 25% 25% 25%
  • 27. What Goes Into Trust?Linked Data Embedding Syntax Images Schedule Voice Tone Contexts Audience
  • 28. Consistency. Always be consistent.
  • 29. Words of Power
  • 30. Speech Acts What are speech acts?How do words educe action? Why should we care?
  • 31. Example 1: “I’m cold.” Example 2: “It looks like rain.”Example 3: “Youll be more punctual in the future.”Example 4: “The list is full; all I need are forks now.”
  • 32. Does Saying It Make It So?
  • 33. What Do We Want From Our Audience?ActionImplicit/ExplicitContactMovementHate/LoveReturn
  • 34. Self Primary AudienceSecondary
  • 35. Writer Message Audience ? (Action)
  • 36. Trigger WordsPatriotism Fire Help Stop Main Street Wall Street Censor Freedom Happiness
  • 37. Why is a tree called a “tree?”
  • 38. The Act of NamingSymbolsPowerContextsDiscourse CommunityJargonSEO
  • 39. A Brief Word About Controversy
  • 40. Jonah Lehrer Credit: The Rumpus
  • 41. Fareed Zakaria Credit: Wikipedia
  • 42. A writer’s word is often theonly variable an audience has to gauge trust.
  • 43. Questions? Thoughts? Comments?
  • 44. I’m available for writing andcommunication consulting, workshops, teaching, and various other things.
  • 45. Contact Info: Trent M Kays Email: trent@trentmkays.com Cell: 612-850-6686Website: http://trentmkays.com