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Vertical analysis



Time Warner vs. Dish Network

Time Warner vs. Dish Network



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Vertical analysis Vertical analysis Presentation Transcript

  • Remote Control To begin, before we move into discussing the virtual userinterfaces, lets first compare the tangible tools in which eachtelevision provider is offering the user.Each remote has essentially the same basic features and functionality, and while layoutsmay vary a little, neither standsout above its competitor. Each remote does a good job ofoffering nimble manipulation of the TV interface.
  • Main MenuOnce we begin looking at the overalldesign of the main navigation interface,it’s easy to see the differences betweenthe two providers.High DefinitionFirstly, Dish network has taken theopportunity to provide a more modernand higher resolution menu to its user.With HD in general demand from thecustomer, a higher resolution menuspeaks to the needs of the user andprovides a more seamless navigationexperience.VisualsDish also provides more visualreferences as well, as compared to TimeWarner. On the channel grid, Dish hasprovided the stations Logo in line withthe stations programming, helping theuser to see better the network he is after.Time Warner also provides the station’slogo, but in only in the description sectionof the screen where it is not as helpful tothe user.FiltersWith the thousand+ channels available tothe average user, it’s important to beable to help the user navigateseamlessly. One way Dish helps theuser in this way is by offering navigationfilters. This helps the user look at onlythe channels he wants to and provides amore pleasurable experience.
  • Renting/StreamingMoving further into the experience, eachprovider offers its users a similar serviceof “OnDemand” or digital rentals. This isa time where convergence can be veryhelpful to the user and providing themwith as many options as possible can bevery helpful.RentingWhen streaming a movie through theproviders users are now used to gettingtheir content from a number of differentsources (Netflix, Amazon, Hulu, etc.).Dish embraces this and offers the user anumber of different streaming options allfunnel through their own menu portal.This makes it much easier for the user tostay in the Dish UI and offers a seamlesstransition of the content.Expanding HorizonsWith modern menus, providers have theopportunity for their menus to be smarter,understanding what the user is looking atin context and how they are similar toother films and TV shows. Dish networktakes advantage of this with a menuoption and various visual cues. Comcasthowever, does not.
  • DVRThe DVR list is where a lot of users arebeginning their viewing experience, oftenrecording the shows they want to watchand viewing that at a time that suits theirschedule best. This is slowly becomingthe main menu for many viewers and assuch it should be treated so.Both providers do not take this intoaccount in their UI. While the DVR menuis often the only screen that the users willspend any time with it is not reflected inwhat is offered here.Dish network does adopt a commonpractice of combining shows into folders,making for a more cohesive menu, whileTime Warner does not. However, this ismainly the only difference between thetwo.