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I wrote the Digital Marketing
Handbook to help other
entrepreneurs learn a step by
step process for how to attract
clients using digital marketing.
And while I know a lot about
digital marketing, at the
beginning I knew very little
about creating and marketing a
Here's what I learned.
Why I wrote my book
How I wrote my book
How I promoted my book
Why I self published
How tiered pricing played a huge role
How much money has the book made for
me so far?
Before I started to write, I did a brain dump and just listed out the
bullet points of everything that I thought I needed to cover in the
Once I had this list of raw ideas, I then went through them again and
tried to organize them into chapters. Once that was done, it was time
I use a slick program called Dragon Naturally Speaking and rather
than type out the entire book, I used Dragon to dictate a large
portion of it.
To manage all the text, I used an application called Scrivener
Once I had the first draft of the manuscript (about 50,000 words),
the project was handed over to an editor that we hired. Her job was
to take my raw ideas and polish them into something that would be
enjoyable to read. This cost us about $1,250.
Why does tiered pricing work so well?
While I’m no psychologist, my guess is that there are plenty of
people who, if given a premium offering, will choose that offering.
If you don’t use tiered pricing, these folks can’t choose the premium
offering and you will end up leaving plenty of money on the table.
In first 10 days that the book was on sale, we generated $17,321 in
Included in this time frame was one additional webinar with an affiliate partner and
that webinar contributed about $5,200 of the $17,321 so 50% of that (or, $2,600) was
paid to him in commissions. We paid our designer $125 to create a book cover, and
traded services with our website guru for the book sales page (which otherwise would
have been $1000). Other than those costs and the $1,250 we spent on editing, it was
all profit (so that’s $13,346 in profit).