Lifecycle Marketing
Guide for Small
Business Owners
What’s the difference between businesses
that thrive and those that seem to just
survive? Successful businesses have a sal...
The

Stages
of

Life Cycle
Marketing
Get Referrals

Upsell Customers

Deliver and Satisfy

Convert Sales

Nurture Prospects

Capture Leads

Attract
Traffic
– Use content like free reports, webinars, blog posts,
podcasts, and videos to attract traffic to your website.

Attract T...
What are you doing to let people know about your
business? You can do this either online or off-line.

– Use content like ...
What are you doing to let people know about your
business? You can do this either online or off-line.

Off-line options wo...
What are you doing to let people know about your
business? You can do this either online or off-line.

Off-line options wo...
What are you doing to let people know about your
business? You can do this either online or off-line.

Off-line options wo...
Attract Traffic

Get Referrals

Upsell Customers

Delivery and Satisfy

Convert Sales

Nurture Prospects

Capture
Leads
– Convert the traffic to your website into subscribers by
giving them something for free as an incentive for them to
give ...
Now that you have generated all this traffic
to your business, it’s important that you
capture contact information from th...
Some of the best ways
to capture leads is with:
•
•
•
•
•
•
•

Online web forms
QR codes
Events
Networking activities
Walk...
Capture Leads

Attract Traffic

Get Referrals

Upsell Customers

Deliver and Satisfy

Convert Sales

Nurture
Prospects
– Provide your subscribers with an ongoing series of
educational information that is automated, yet
highly personalized.

...
What do you traditionally
do with the leads that
you capture? I am
assuming that most of
you will call them or send
them a...
Do you realize how much business you
potentially throw away every single
day? Imagine the impact on your
business if you c...
Do you realize how much business you
potentially throw away every single
day? Imagine the impact on your
business if you c...
Nurture Prospects

Capture Leads

Attract Traffic

Get Referrals

Upsell Customers

Deliver and Satisfy

Convert
Sales
– Turn your prospects into customers with eCommerce
tools and a well defined marketing strategy.

Convert Sales
The easiest way to convert more sales is create better
magnets and better education of your prospects. The
more they know ...
The easiest way to convert more sales is create better
magnets and better education of your prospects. The
more they know ...
Convert Sales

Nurture Prospects

Capture Leads

Attract Traffic

Get Referrals

Upsell Customers

Deliver
and Satisfy
– Fulfill your orders on time, and then provide additional
unexpected value that surprises and delights customers.

Delive...
You need to identify what is your WOW!

– Fulfill your orders on time, and then provide additional
unexpected value that s...
You need to identify what is your WOW!
Your wow is that something extra that separates you from
your competitors. It’s tha...
You need to identify what is your WOW!
Your wow is that something extra that separates you from
your competitors. It’s tha...
Deliver and Satisfy

Convert Sales

Nurture Prospects

Capture Leads

Attract Traffic

Get Referrals

Upsell
Customers
– Determine your longer-term strategy for ensuring that
your customers continue to buy more of your products and
services ...
This step focuses on the idea of selling more of your
products or services to each one of your customers.

– Determine you...
This step focuses on the idea of selling more of your
products or services to each one of your customers.
What products or...
This step focuses on the idea of selling more of your
products or services to each one of your customers.
What products or...
This step focuses on the idea of selling more of your
products or services to each one of your customers.
What products or...
This step focuses on the idea of selling more of your
products or services to each one of your customers.
What products or...
Upsell Customers

Deliver and Satisfy

Convert Sales

Nurture Prospects

Capture Leads

Attract Traffic

Get
Referrals
– Encourage your customers to refer more customers by
creating incentives.

Get Referrals
The last step in lifecycle marketing is, quite possibly, the most
important step.

– Encourage your customers to refer mor...
The last step in lifecycle marketing is, quite possibly, the most
important step.

Take a look at your business. Are you b...
The last step in lifecycle marketing is, quite possibly, the most
important step.

Take a look at your business. Are you b...
If you want more detailed
information on this topic,
click here.
More details on Lifecycle
Marketing including how to
automate as much of the
process as possible. Check
out the Digital Ma...
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Lifecycle Marketing Guide for Small Business Owners

  1. 1. Lifecycle Marketing Guide for Small Business Owners
  2. 2. What’s the difference between businesses that thrive and those that seem to just survive? Successful businesses have a sales and marketing plan that brings in a constant stream of new prospects and maximizes the value of existing customers. This is done by understanding the principles Lifecycle Marketing for Small Business. of
  3. 3. The Stages of Life Cycle Marketing
  4. 4. Get Referrals Upsell Customers Deliver and Satisfy Convert Sales Nurture Prospects Capture Leads Attract Traffic
  5. 5. – Use content like free reports, webinars, blog posts, podcasts, and videos to attract traffic to your website. Attract Traffic
  6. 6. What are you doing to let people know about your business? You can do this either online or off-line. – Use content like free reports, webinars, blog posts, podcasts, and videos to attract traffic to your website. Attract Traffic
  7. 7. What are you doing to let people know about your business? You can do this either online or off-line. Off-line options would include traditional advertising such as print, radio, television, direct mail, and others. – Use content like free reports, webinars, blog posts, podcasts, and videos to attract traffic to your website. Attract Traffic
  8. 8. What are you doing to let people know about your business? You can do this either online or off-line. Off-line options would include traditional advertising such as print, radio, television, direct mail, and others. Online options would include email marketing, SEO (search engine optimization), pay per click, blogging, social media and so much more. – Use content like free reports, webinars, blog posts, podcasts, and videos to attract traffic to your website. Attract Traffic
  9. 9. What are you doing to let people know about your business? You can do this either online or off-line. Off-line options would include traditional advertising such as print, radio, television, direct mail, and others. Online options would include email marketing, SEO (search engine optimization), pay per click, blogging, social media and so much more. To succeed in attracting interest, you must have: • A target audience • High quality, relevant content • A modern website to display that content • Website analytics – Use content like free reports, webinars, blog posts, podcasts, and videos to attract traffic to your website. Attract Traffic
  10. 10. Attract Traffic Get Referrals Upsell Customers Delivery and Satisfy Convert Sales Nurture Prospects Capture Leads
  11. 11. – Convert the traffic to your website into subscribers by giving them something for free as an incentive for them to give you their contact information via a web form. Capture Leads
  12. 12. Now that you have generated all this traffic to your business, it’s important that you capture contact information from the people that have visited your website, your brickand-mortar store, etc. – Convert the traffic to your website into subscribers by giving them something for free as an incentive for them to give you their contact information via a web form. Capture Leads
  13. 13. Some of the best ways to capture leads is with: • • • • • • • Online web forms QR codes Events Networking activities Walk-ins Referrals Call ins Now that you have generated all this traffic to your business, it’s important that you capture contact information from the people that have visited your website, your brickand-mortar store, etc. – Convert the traffic to your website into subscribers by giving them something for free as an incentive for them to give you their contact information via a web form. Capture Leads
  14. 14. Capture Leads Attract Traffic Get Referrals Upsell Customers Deliver and Satisfy Convert Sales Nurture Prospects
  15. 15. – Provide your subscribers with an ongoing series of educational information that is automated, yet highly personalized. Nurture Prospects
  16. 16. What do you traditionally do with the leads that you capture? I am assuming that most of you will call them or send them an email. If they don’t respond, you will call them again or send them another email. If they don’t respond again, you will probably call them again or send them another email. – Provide your subscribers with an ongoing series of educational information that is automated, yet highly personalized. Nurture Prospects
  17. 17. Do you realize how much business you potentially throw away every single day? Imagine the impact on your business if you could convert an extra 10% of the leads that go in the trash. – Provide your subscribers with an ongoing series of educational information that is automated, yet highly personalized. Nurture Prospects What do you traditionally do with the leads that you capture? I am assuming that most of you will call them or send them an email. If they don’t respond, you will call them again or send them another email. If they don’t respond again, you will probably call them again or send them another email.
  18. 18. Do you realize how much business you potentially throw away every single day? Imagine the impact on your business if you could convert an extra 10% of the leads that go in the trash. 81% of your sales happen after you make seven or more contacts to your prospects. – Provide your subscribers with an ongoing series of educational information that is automated, yet highly personalized. Nurture Prospects What do you traditionally do with the leads that you capture? I am assuming that most of you will call them or send them an email. If they don’t respond, you will call them again or send them another email. If they don’t respond again, you will probably call them again or send them another email.
  19. 19. Nurture Prospects Capture Leads Attract Traffic Get Referrals Upsell Customers Deliver and Satisfy Convert Sales
  20. 20. – Turn your prospects into customers with eCommerce tools and a well defined marketing strategy. Convert Sales
  21. 21. The easiest way to convert more sales is create better magnets and better education of your prospects. The more they know about your product or service before they buy, the greater likelihood of you converting the sale. – Turn your prospects into customers with eCommerce tools and a well defined marketing strategy. Convert Sales
  22. 22. The easiest way to convert more sales is create better magnets and better education of your prospects. The more they know about your product or service before they buy, the greater likelihood of you converting the sale. Always remember that not everybody is going to buy your product or service the first time they see it. Some people need a little bit of nurturing before they see that your product or service is the answer to all of their problems. – Turn your prospects into customers with eCommerce tools and a well defined marketing strategy. Convert Sales
  23. 23. Convert Sales Nurture Prospects Capture Leads Attract Traffic Get Referrals Upsell Customers Deliver and Satisfy
  24. 24. – Fulfill your orders on time, and then provide additional unexpected value that surprises and delights customers. Deliver and Satisfy
  25. 25. You need to identify what is your WOW! – Fulfill your orders on time, and then provide additional unexpected value that surprises and delights customers. Deliver and Satisfy
  26. 26. You need to identify what is your WOW! Your wow is that something extra that separates you from your competitors. It’s that thing that makes people want to talk about your business. It falls into the category of underpromise and over deliver. – Fulfill your orders on time, and then provide additional unexpected value that surprises and delights customers. Deliver and Satisfy
  27. 27. You need to identify what is your WOW! Your wow is that something extra that separates you from your competitors. It’s that thing that makes people want to talk about your business. It falls into the category of underpromise and over deliver. Just remember that if your current customers are not completely satisfied with your product or service, the chances of them doing business with somebody else increases greatly. – Fulfill your orders on time, and then provide additional unexpected value that surprises and delights customers. Deliver and Satisfy
  28. 28. Deliver and Satisfy Convert Sales Nurture Prospects Capture Leads Attract Traffic Get Referrals Upsell Customers
  29. 29. – Determine your longer-term strategy for ensuring that your customers continue to buy more of your products and services so that you can generate additional recurring revenue. Upsell Customers
  30. 30. This step focuses on the idea of selling more of your products or services to each one of your customers. – Determine your longer-term strategy for ensuring that your customers continue to buy more of your products and services so that you can generate additional recurring revenue. Upsell Customers
  31. 31. This step focuses on the idea of selling more of your products or services to each one of your customers. What products or services can you offer to current customers that they will find useful? – Determine your longer-term strategy for ensuring that your customers continue to buy more of your products and services so that you can generate additional recurring revenue. Upsell Customers
  32. 32. This step focuses on the idea of selling more of your products or services to each one of your customers. What products or services can you offer to current customers that they will find useful? Examples: – Determine your longer-term strategy for ensuring that your customers continue to buy more of your products and services so that you can generate additional recurring revenue. Upsell Customers
  33. 33. This step focuses on the idea of selling more of your products or services to each one of your customers. What products or services can you offer to current customers that they will find useful? Examples: If you go to a clothing store and buy a men’s suit, do they typically only sell you a men’s suit? Of course not. They try to sell you a tie, pocket square, belt, shoes, and more. – Determine your longer-term strategy for ensuring that your customers continue to buy more of your products and services so that you can generate additional recurring revenue. Upsell Customers
  34. 34. This step focuses on the idea of selling more of your products or services to each one of your customers. What products or services can you offer to current customers that they will find useful? Examples: If you go to a clothing store and buy a men’s suit, do they typically only sell you a men’s suit? Of course not. They try to sell you a tie, pocket square, belt, shoes, and more. McDonald’s. Every time you buy something from them, they will typically say to you, “would you like fries with that?” Do you have any idea how many fries, soft drinks, apple pies, and more that McDonald’s sells just because they ask you? – Determine your longer-term strategy for ensuring that your customers continue to buy more of your products and services so that you can generate additional recurring revenue. Upsell Customers
  35. 35. Upsell Customers Deliver and Satisfy Convert Sales Nurture Prospects Capture Leads Attract Traffic Get Referrals
  36. 36. – Encourage your customers to refer more customers by creating incentives. Get Referrals
  37. 37. The last step in lifecycle marketing is, quite possibly, the most important step. – Encourage your customers to refer more customers by creating incentives. Get Referrals
  38. 38. The last step in lifecycle marketing is, quite possibly, the most important step. Take a look at your business. Are you bringing in the amount of referrals that you would like? Do you wish more people would think about referring your business to others? Ever wonder why you’re getting so few referrals? – Encourage your customers to refer more customers by creating incentives. Get Referrals
  39. 39. The last step in lifecycle marketing is, quite possibly, the most important step. Take a look at your business. Are you bringing in the amount of referrals that you would like? Do you wish more people would think about referring your business to others? Ever wonder why you’re getting so few referrals? One of the easiest ways to close more sales is by generating a constant flow of referrals in your business. Unfortunately, most small business owners don’t know how to generate this consistent flow. – Encourage your customers to refer more customers by creating incentives. Get Referrals
  40. 40. If you want more detailed information on this topic, click here.
  41. 41. More details on Lifecycle Marketing including how to automate as much of the process as possible. Check out the Digital Marketing Handbook. Get a free sample chapter at http://brightideas.co/book
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