3 Ways to Increase Website Traffic

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Case Study: Traffic Generation Lessons

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3 Ways to Increase Website Traffic

  1. 1. --Case Study-- 3 Ways to Increase Website Traffic
  2. 2. I have a confession to make: up to very recently I was horribly disappointed with the pace at which I have (not) been able to increase the traffic at BrightIdeas.co and in this report, I want to share with you some of the lessons I’ve learned so far, plus a startling realization that has made a massive difference in the traffic to BrightIdeas.co.
  3. 3. The Pros of Podcasting 1. Easy way to create very high value content 2. Get a “free hour of consulting” from each of the 80+ successful entrepreneurs interviewed 3. Learned at least one “bright idea” from every guest I’ve ever had 4. Exposure 5. Best networking tool
  4. 4. The Pros of Podcasting 1. Easy way to create very high value content 2. Get a “free hour of consulting” from each of the 80+ successful entrepreneurs interviewed 3. Learned at least one “bright idea” from every guest I’ve ever had 4. Exposure 5. Best networking tool
  5. 5. The Pros of Podcasting 1. Easy way to create very high value content 2. Get a “free hour of consulting” from each of the 80+ successful entrepreneurs interviewed 3. Learned at least one “bright idea” from every guest I’ve ever had 4. Exposure 5. Best networking tool
  6. 6. The Pros of Podcasting 1. Easy way to create very high value content 2. Get a “free hour of consulting” from each of the 80+ successful entrepreneurs interviewed 3. Learned at least one “bright idea” from every guest I’ve ever had 4. Exposure 5. Best networking tool
  7. 7. The Pros of Podcasting 1. Easy way to create very high value content 2. Get a “free hour of consulting” from each of the 80+ successful entrepreneurs interviewed 3. Learned at least one “bright idea” from every guest I’ve ever had 4. Exposure 5. Best networking tool
  8. 8. The Pros of Podcasting 1. Easy way to create very high value content 2. Get a “free hour of consulting” from each of the 80+ successful entrepreneurs interviewed 3. Learned at least one “bright idea” from every guest I’ve ever had 4. Exposure 5. Best networking tool
  9. 9. The Limitations of Podcasting 1. If you are only publishing a podcast and not doing much in the way of written text, you are going to have a difficult time attracting a new audience--because episodes take time to listen to and if someone has never seen any of my work, their desire to invest even 10 minutes to see if my show is worthwhile is limited 2. If they happen to find my show in the iTunes store, they don’t need to come to my website to listen to it.
  10. 10. The Limitations of Podcasting 1. If you are only publishing a podcast and not doing much in the way of written text, you are going to have a difficult time attracting a new audience--because episodes take time to listen to and if someone has never seen any of my work, their desire to invest even 10 minutes to see if my show is worthwhile is limited 2. If they happen to find my show in the iTunes store, they don’t need to come to my website to listen to it.
  11. 11. The Limitations of Podcasting 1. If you are only publishing a podcast and not doing much in the way of written text, you are going to have a difficult time attracting a new audience--because episodes take time to listen to and if someone has never seen any of my work, their desire to invest even 10 minutes to see if my show is worthwhile is limited 2. If they happen to find my show in the iTunes store, they don’t need to come to my website to listen to it.
  12. 12. And then.. I met James Clear
  13. 13. And then.. I met James Clear 3 Great Ways to Increase Website Traffic : …he shared with me his ideas for
  14. 14. And then.. I met James Clear 3 Great Ways to Increase Website Traffic : Know your Audience …he shared with me his ideas for
  15. 15. And then.. I met James Clear 3 Great Ways to Increase Website Traffic : Know your Audience …he shared with me his ideas for Write EPIC Content
  16. 16. And then.. I met James Clear 3 Great Ways to Increase Website Traffic : Know your Audience …he shared with me his ideas for Write EPIC Content Promote the Heck Out Of Your Content
  17. 17. Idea #1 Know your Audience
  18. 18. I’ve actually already written a full post on this topic already… but in case you haven’t read my blog before, I’m going to give you the very quick summary: if you haven’t yet selected a specific audience and don’t fully understand exactly what keeps them awake at night, you will probably completely suck at thing #2. Idea #1 Know your Audience
  19. 19. Idea #2 Write epic
  20. 20. For me, the key word in thing #2 is “write“. Like I said above, for me, podcasting alone has been a weak strategy for attracting a new audience because they have no reason to come to my site to consume the content. When you write content (like I’m doing now), first time visitors can quickly scan the article’s headlines (you are using headlines, aren’t you?) to see if your content is something that they actually want to spend 5 to 10 minutes to consume. With a podcast, this is impossible to do….unless, of course, you are creating extensive show notes for each episode like they do over at the Social Media Examiner whenever they publish a new podcast episode. Idea #2 Write EPIC Content
  21. 21. Idea #3 Promote the Heck Out of Your Content
  22. 22. This is where the magic happens. Without promotion, based upon my recent results, I would say that there is almost no point in even creating the content in the first place. Idea #3 Promote the heck out of your content
  23. 23. Where to Promote: Medium.com Quora.com The Huffington Post Lifehacker Google + business2community.com
  24. 24. Here’s what to remember: You want to publish your content on high-traffic sites whose visitors and subscribers match your audience. That’s very important. As you research sites, it’s essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to find your content on these high-traffic sites Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyone’s approval. Other sites, such as the Huffington Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and you’ll figure out how to do this.
  25. 25. Here’s what to remember: You want to publish your content on high-traffic sites whose visitors and subscribers match your audience. That’s very important. As you research sites, it’s essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to find your content on these high-traffic sites Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyone’s approval. Other sites, such as the Huffington Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and you’ll figure out how to do this.
  26. 26. Here’s what to remember: You want to publish your content on high-traffic sites whose visitors and subscribers match your audience. That’s very important. As you research sites, it’s essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to find your content on these high-traffic sites Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyone’s approval. Other sites, such as the Huffington Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and you’ll figure out how to do this.
  27. 27. Here’s what to remember: You want to publish your content on high-traffic sites whose visitors and subscribers match your audience. That’s very important. As you research sites, it’s essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to find your content on these high-traffic sites Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyone’s approval. Other sites, such as the Huffington Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and you’ll figure out how to do this.
  28. 28. Here’s what to remember: You want to publish your content on high-traffic sites whose visitors and subscribers match your audience. That’s very important. As you research sites, it’s essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to find your content on these high-traffic sites Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyone’s approval. Other sites, such as the Huffington Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and you’ll figure out how to do this.
  29. 29. Actions Taken
  30. 30. Produce more text-based content
  31. 31. Ensuring that we interlink all our posts to other posts (increases engagement)
  32. 32. Syndicate our content to Business2Community, Medium, Quora, and Google+
  33. 33. In addition to the above, we have just started using Hootsuite to pre-schedule our social shares a week in advance (tweet every hour + 4 shares on FB and LinkedIn/day). While we have been using Hootsuite up to now, we have only been using it on a limited basis due to a lack of making repeatedly sharing our content a top priority.
  34. 34. The Results are In!
  35. 35. If you want more detailed information on this topic, Click here

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