Improving Web Rankings for Process Servers


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The following presentation was given at the May 2012 meeting of the Process Server Association of Colorado by Trent Carlyle.

Topics discussed are:
* on-site improvements / optimization
* content development
* link building
* the benefits of directory submissions

Published in: Technology, Design
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  • * I’m goind to discuss about 10 things that fall into three major buckets\n\n* There are probably 50 things you can do as a small business \n\n* Feel free to ask questions along the way. \n
  • * CMS \n - important to have a simple to use CMS - examples are Wordpress and Joomla \n - allows you to easily add / edit pages and blog posts\n - gives you access to the meta-tags (behind the scene data) \nshould have a page for... \n - each office location \n - each service\n\n* Address on the footer\n - will help with places ranking\n - will help with searches that have local intent\n\n* Design with users in mind\n - Google spiders try to mimic end-users\n - always in your best interest to make choices for users over SEO\n\n
  • * each page should have a unique title tag - and a specific purpose\n\n* your meta-tags tell search engines what your page is about\n\n* when you do a google search you are basically seeing the Title Tags and Descriptions of all the relevant sites\n\n* both title and description can be seen in google searches\n\n
  • * good content gives your visitors and clients something of value that will entice them to link, share and hopefully buy!\n\n* google likes to see fresh content. the more you post new things, the more they come back to your site\n....which makes your site more relevant to them - improving rankings\n\n* content ideas\n* do a blog post on legislation\n* talk about issues the industry faces\n* Google Alerts - post links to related articles and give your opinion on them\n\n* Great example - our infographic\n
  • Loved this re-purposing of our infographic.\n\nDGR Legal in New Jersey.\n\nThey chopped up our infographic into a blog post and compared the nationwide statistics we published to their experiences locally. \n
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  • * So where should you get links and listings?\n\n* Industry-related sites and Associations are considered “Authority” sites\n\n* Exchanges\n - keep it natural? Link within an article\n - Links and Resources pages arent going to give you much value\n\n* Sitewide / footer links don’t have much value\n
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  • Improving Web Rankings for Process Servers

    1. 1. Improving Web RankingsPSACO Meeting - May 10, 2012 Trent Carlyle -
    2. 2. • On-site Improvements• Create or Share content• Get Links & Listings This is not an exhaustive list.
    3. 3. On-site• Content Management System• Address on footer of every page• Integrate Social Media• Link to Places or Review Sites• Design with users in mind• Optimize Meta Tags
    4. 4. Meta tagsTitle Tag Meta-description
    5. 5. Why Content?• Educate your visitors• Elicit Links, Shares (and Sales!)• Keeps site fresh• Improve Rankings• Relevance!• Unique or re-purposed!
    6. 6. Why links & listings?• Links improve organic SEO• Listings (citations) improve Places rankings• Lines are becoming blurred Organic Places
    7. 7. Get Links & Listings• LocalChambers, Local Biz Directories BBB’s, Directories• Industry etc. ServeNow, Directories• Join Associations state associations PSACO, NAPPS, other• Exchange Links? Within reason.
    8. 8. How can PSACO rank better?• Share, retweet, post content• Contribute Content• Embed the Member Badge
    9. 9. Adding the Badge
    10. 10. Whats in it for you?• Validation• Differentiation• Promotion of PSACO
    11. 11. Want more ideas...• ServeNow Server Center / ServeReport• 10 Ways to Turn your Attorney Services Website into a Marketing Machine• Email me:• Get slides on ?
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